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cha·ris·ma n
1. the ability to inspire enthusiasm, interest, or affection in others by means of personal charm or influence
2. cha·ris·ma a gift or power believed to be divinely bestowed
Encarta® World English Dictionary
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Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact.
-- Robert McKee
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Greetings!
One of the things that I spend the most time helping my clients develop is their story. Stories help us to connect on a deep emotional level. Of course, we all have more than one.... But the signature story is the essence of you and your brand. You may know how you got to be doing what you are today, but can you tell it in the most effective, intriguing, charismatic way so that you attract and move your target market to action? A Bonus tip: you'll need a few versions of your signature story... A 30 second, a two minute, and a longer version between 5 and 15 minutes long for longer presentations. In the article below are three secrets to building your best signature story.  
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Does Your Target Market Know Your Real Story?
 Why worry about your story? So often we tell the story of our business, but disregard the value of the ingredient of our personal story; it's your experience , your struggles and your subsequent successes that can create a real emotional connection to your potential clients or customers.
It is the connection that helps them to see that you are like them... that you can understand where they are, and you are living proof that you have the solution to help them with their problem. Video and visual media can put you in the position to create rapport with your audience, your story can secure it, and move them closer to action (becoming a client, customer or even a sponsor).
Of course we have more than one story, and other stories can be used throughout your marketing, interviews and videos to create metaphors, highlight problems and solutions. The signature story though is one that can be used in visual media to create your following of enthusiastic fans (aka: clients and customers).
Three secrets to telling your story with success?
- Don't disregard the best part; so often that thing that "no one will want to know" or that " you couldn't tell your customers" might be JUST the thing that helps your target market really trust you. Idea: journal your most important moments in the development of your business, or career and share them with a trusted advisor or coach. You might be surprised at what will resonate with others.
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Live Speaking Event: C3 for Women If you're in the Fort Worth, TX, area, join me for a December Success Event: OWN YOUR SPACE at the Botanic Gardens Center on December 14. Sandra teams up with the dynamic Michelle Martin to connect her community with the knowledge to utilize video marketing and visual branding to bring their business to the next level. Read more and register.
EWomen Network Tour Sandra will be in Knoxville, TN, on January 19, 2012. Registration open very soon! Check back for details! STARt it UP! Dallas: February 2012 Sandra leads this intimate gathering of visionaries and experts through new, often unchartered levels of on-camera branding and video usage. Included, we shoot a wonderfully flattering 2 minute video to use on your site, as a pitch video, or any other way you choose! Read more and register now! |
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