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cha·ris·ma n
1. the ability to inspire enthusiasm, interest, or affection in others by means of personal charm or influence
2. cha·ris·ma a gift or power believed to be divinely bestowed
Encarta® World English Dictionary
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Always remember you have within you the strength, the patience, and the passion to reach for the stars to change the world. -Harriet Tubman
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I am speaking with Gary Vaynerchuk, of Wine Library TV, later this morning, and if there is anyone that can be a poster boy for authenticity and passion, it is Gary! After reading his book, Crush It!, I am even more excited about what I do. I specialize on bringing out the uniqueness of each of my clients, and that is where the authenticity shines and the charisma factor can just skyrocket. It's so very cool for me to see!
This week's article is a look into just how you might find a way to show your authentic self more and stand out like you never have before!
Want to hear more from Gary Vee? Visit Charisma On Camera later today to hear the interview I will have with him, or join us and other social networking superstars like him, at the You Conference, May 22, 23rd in LA. Learn more: The You Conference.
Wondering how you might benefit from your uniqueness and raise your charisma factor? Chat with me about your media goals, call 877.605.3322 or e-mail: Sandra@CharismaOnCamera.com.
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You Are Not Your Logo!
Find your authenticity and stand out from the crowd.
When did I become obsessed with note cards? I know no one else who can spend 30 minutes contemplating stationery, evaluating each available design and qualifying them by the projected emotional reaction each card will evoke when opened by the recipient. I eliminate them one by one, " too corporate," "not professional enough," " too girlie".... This process took over half an hour!
It might be understandable if I was in a stationery store the size of Bev Mo, but I was in front of a 3-foot wide stand in a bookstore. A guy at the café table right behind me ordered his latte, drank it, and finished his magazine by the time I decided between the Chinese flower and the French lettering!
So what was my deal? I now know that every time I send a note card, it is a representation of my brand, much like a business card, but I wanted it to seem personal, no logo, or tag lines, and yet it should have the feeling that I might have designed it. I wanted "authentically me."
I finally found my perfect cards. I was pretty darn happy, too, that I feel so clear on my brand these days that I was able to make that decision with such accuracy.
I was not always clear on my brand. In the very beginning of my business, I remember when I couldn't tell people exactly what made me different. It took some work, but I got clear in my brand, clear in my message, and increased my business and back account.
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FEEDBACK!
OK, really! Don't make me beg! If you have a question you want me to tackle next newsletter, let me know that, too! info@charismaoncamera.com
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