John S. Gordon - Business and Personal Coach
"You have the greatness and the power.  I just help you turn on the switch."
MARVELOUS MONDAYS
October 19, 2009 -  Issue 40

The Power of Listening: 
The Value of a Simple Survey
Did you miss a previous issue of Marvelous Mondays? 
JOHN'S BIO
John Gordon is the owner of several businesses and a family law practice, which is the 3rd oldest (1881) Kansas City based law firm.  He coaches business owners, executives, lawyers and others.  He also coaches executives who are in career transition.  John is an Eagle Scout and a tenor in a gospel choir. He and Frances have 4 children.
Greetings!
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Welcome to Issue 40.  If you did not receive a previous issue, you may use the archive link above to view it now.  The mission of "Marvelous Mondays" is to offer an inspirational thought, a practical exercise, some humor, or a simple tip to jump-start your week and to enhance your life, business, outlook or relationships. 

Please feel free to forward "Marvelous Mondays" to others who will enjoy it.
 
THE VALUE OF A SIMPLE SURVEY
How can you serve your customers/clients better?  A survey can be a powerful tool to discover their needs, and to retain their business while growing your own business.  It is considered appropriate to offer a small reward or discount to the customer/client completing the survey.  I'm sending out a survey this week to customers of a retail business that I coach.  Here was my thought process in formulating the survey.
    • I want the survey to be short and simple.
    • I want to send the survey by email.
Here are the questions on that survey.  You may want to consider these when crafting your own survey.
  • What do you like most about doing business with us?
  • What do you like least about doing business with us?
  • What additional product or service would you like us to provide?
  • Are you currently receiving that specific product or service from someone else?
  • How can we improve ourselves so to earn more of your business?
EXERCISE
This week, I invite you to step back and reflect on what you want to learn from your survey. Of course, you can share your thoughts and any questions with me.  Then make a decision in the next 10 days as to whether you are going to send a survey; if the answer is yes, pick a date to send the survey.  


"Listening is the single skill that makes the difference between a mediocre and a great company."
 - Lee Iacocca

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John S. Gordon
Business and Personal Coach

N.E. Corner of 47th and Main
The Country Club Plaza

2 Cleaver II Blvd., Suite 445
Kansas City, MO 64112
(816) 213-0125
john@gordonandgordonlaw.com