Marketing for Professionals: As a professional you need to communicate your expertise. This includes giving talks, writing articles and holding seminars as well as using the hugely valuable forum on social media, whereby participating in a discussion gives you a great platform to be seen and heard... It's all about giving (quality) information.
1. Never push your product or service by trying to 'sell' overtly 2. Give out information - not any old information but quality information. Give out real information that your customers can actually use without buying your product or service; information that solves real problems and provides real education; 3. The key to building a customer base is to attract people to YOU. People buy people - they always have and they always will; 4. You need to position yourself as a leader - show that you know what you are doing/saying, that you have the expertise and the 'ology' - remember those wonderful BT TV ads with Maureen Lipman? 5. Remember that people are looking for a SOLUTION - They are hungry for information. This is why we google the net and 'surf' until we find it - unless of course you have already given it out... 8. Time is precious and the one thing we never have enough of; you can guarantee that your prospect will be busy. Their time is valuable - you need to respect that. 9. Every day people are bombarded with thousands of advertising messages and they don't have the time to read and/or listen to all of them. Make yours valuable and readable; 10. Article writing is an obvious example of educational marketing. But you need to follow the parameters set here; don't revert to a 'sales' pitch. 11. Plan articles to coincide with important dates in your industry, eg yesterday would have been a brilliant day for all accountants to have sent out a budget summary to all their clients and prospects on their database. 12. By doing some of all this, you'll be considered as 'the expert'. And, for another time, think about all the different places you can submit an article that you have written. I'm just finishing compiling a list - let me know if you have any that are out-of-the-ordinary. So then, have I succeeded with giving out valuable information and not making it like a sales pitch? Do let me know!
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