Issue No. 37
July 2010
Hello and Welcome!

CPM Blue Shirt
The sleepy days of summer are upon us.  At CMA, however, the days have been anything but sleepy.  We have successfully graduated another class at the Academy and are preparing for the next session, which will begin on September 13. 

Additionally, after having just returned from a trip to South Africa and India, I was off to Paris where I integrated a butler and room service department at a palace hotel. Essentially 2 departments were turned into 1 cohesive unit.  The project included:
  • training room service runners the fine art of "in-room dining"
  • teaching the room service order takers how to better understand the menu and up-sell
  • putting in simple systems to allow order takers to become more responsible with better follow through with guest requests
  • training to better understand the luxury client of today
  • cross training between Butlers & Runners to help them work together to provide better, faster service
  • training class to increase order efficiency for all room service deliveries
After Paris, I took the train to London where I had the pleasure of meeting with Rick Fink who is the founder of The Butler-Valet School as well as with his associates Lin Butler and Tom Clifton.  The school is located just outside of Oxford on the historic grounds of Ditchley Park.  We had the opportunity to discuss the Butler training market today and the demand for butlers in the residential and hospitality sectors.  All was discussed over a wonderful lunch and a lager and lime at a traditional English pub.

I hope you enjoy this month's newsletter and I thank-you all for your continued support.

Charles MacPherson
President
Graduates of the Spring Session 2010 at the Academy

Academy - Brochure
Another session of the Academy has passed and with it another class of graduates are going forward as accomplished ambassadors for the school.  The graduates of this session have the skills that equip them to work in either a residential or hotel setting. 

For more information on these individuals and others please visit us at www.charlesmacpherson.com or call us at (416) 369-1146.

The next session of the Academy begins on September 13 and we are accepting applications now.  Call us now to reserve your position for the 2010 Fall Session.
 
2010 Fall Session Schedule
2nd Annual Media Luncheon
Certificate Presentation
Recently we hosted our 2nd annual media luncheon and I'm happy to report that it was a huge success!

We were very honored to have Tristan Reese Jones as a guest speaker. As a former footman to Her Majesty Queen Elizabeth II, Mr. Jones was able to share interesting information without ever compromising his finely-tuned discretion. Mr. Jones was presented with an honorary diploma from the Charles MacPherson Academy for Butlers and Household Managers in recognition of his professionalism and his commitment to private service.

We also did something fun this year. Instead of usual plate service, lunch was served in Tiffins and consisted of 4 courses - vichyssoise, a delicious shanghai salad, a Banh Mi (a Vietnamese submarine served on crunchy baguette) and a decadent chocolate brownie!!! I think everyone had a good time with their Tiffins and really enjoyed the creative food courtesy of the very talented Chef Matthew Binkley. Thank-you Matt and thank-you to all our guests for joining us!

Read more.
Dorchester Hotel London - Wimbledon Afternoon Tea

CPM - Leading - CleanersServed on The Promenade at the hotel, the Wimbledon Afternoon Tea costs £48 per person and includes themed pastries like the "citrus court, raspberry drop and coconut smash," as well as traditional sandwiches, scones, strawberries and cream, a glass of champagne and your choice of fine teas.

You only have until July 4 to bite into these cutest of tea treats as Wimbledon ends then, but tea at The Dorchester is an experience any time of the year really, tennis cakes or no.

Read more.
Do's and Don'ts for Weekend Guests

CPM - Leading - CleanersWe're in the swing of summer and if we're lucky we will have received an invitation to stay overnight at a friend's cottage, beach or country home. Whether we get an invitation back is determined by some simple do's and don'ts.
 
Do remember to bring a hostess gift.  Be creative and make a statement by bringing a homemade cake or freshly baked pie.  Don't ever cheap out! Your hosts are making an effort; so should you.
 
Do ask if you should bring anything with you like extra sheets or towels. Don't forget to make your bed in the morning including your children's beds.
 
Do set the table, help with meal service and take turns washing dishes. Don't be a selfish guest and allow the host to always serve you.
 
Do participate in the weekend's activities.  Don't expect to be entertained by your host.
 
Always leave the bathroom as clean or cleaner than when you found it. Don't be a bathroom hog. Spend as little time in the bathroom as possible as others also need to use it.
 
Upon getting ready to depart, do remember to help your host with clean up that includes stripping the bed of soiled linen.  Upon departing, don't ever take the extra wine or foodstuffs. Be gracious and leave them behind for your host to distribute as they see fit.
 
Don't forget to send a thank-you card.  Do think of including something special like your kid's drawing of a weekend event or copies of pictures that you took of everyone having a good time together. 
 
Following these do's and don'ts will help to determine if you're a guest who merits an invitation back.

Etiquette Class Information.
The Plaza Butlers are now ready for Business Time

CPM - Leading - CleanersAh, it's just like Upstairs, Downstairs! While Todd English is holding court with his new food hall down in the basement, the men in white gloves upstairs at The Plaza are getting ready to give you the business. That is, the hotel has just introduced its new Business Butler Package.

In a world of Foursquare and Twitter, and hotel technology that means we don't even have to talk to anyone if we don't want to, the idea of a butler is so quaint, isn't it? But, hell, if a man in a frock coat wants to run us a bath, plump our pillows and give our Louboutins a polish, we're not going to argue.

You can read more about exactly what the Plaza's butlers do in this New York Times article from a couple years back. We also suspect that with The Plaza's recent announcement that all guestrooms will have iPads come September that the butlers will have something to do with that as well.

Until then, tack on a 30 percent savings on your stay in a suite (the Business Butler package is only available in suites), one complimentary suit pressing per stay, one complimentary full American breakfast in The Palm Court daily, and a 20 percent discount when entertaining clients in The Palm Court, The Rose Club or The Champagne Bar. (What, no entertaining at Eloisie's?) That, friends who need to care of a lil business, is what makes up the Business Butler Package.

It's available year-round for stays Sunday through Thursday only. Rates start at $592 a night (based on double occupancy in a Rose Suite).

We're pretty sure the white gloves aren't included, but maybe if you ask Jeeves nicely he'll hand them over at the end of your stay. Just remember to leave a kind word for him on Foursquare.

Source: www.hotelchatter.com
A Hotel in the Sky - Inside Lufthansa's New A380

CPM - Leading - CleanersThe first superjumbo Airbus A380 belonging to Lufthansa set out on its first flight, from Hamburg-Finkenwerder to Frankfurt International. We were onboard the flight, which should have only taken 40 minutes, but instead took over two hours as the plane made low passes over airports, factories where its parts were made, and even took a turn over Rotterdam for the scenery.

Before today, Lufthansa's new interiors for the A380 were kept tightly under wraps, especially so for First Class, which features an entirely new design for the eight seats, which cost around $10,000 per person for a round-trip from Frankfurt to Tokyo. So what makes them worth a hefty 10K? And how nice are the spiffified Business and Economy classes on the A380?

Source: www.hotelchatter.com

The Butler Speaks

Butler with DessertCome visit us at our blog "The Butler Speaks" for the latest in Butler News.

In the upcoming weeks, we'll be posting some fun travelogue videos of my recent trip to India.

Remember, we love lots of questions and always do our best to answer them all.

The Butler Speaks
Join us on Twitter

TwitterNow you can follow what is happening at butler school and elsewhere by joining us on Twitter.  We hope to see you and look forward to following your tweets too!

You can find us easily with this Twitter Blog Link or follow us @butlerschool if you already have an account.
Charles MacPherson Associates

Charles MacPherson Associates Inc. has over twelve years experience in the luxury residential market and the luxury hospitality market. We have four complementary lines of business:

* Advisory & Consulting
* Training
* Placement
* Academy

Today we would like to highlight The Charles MacPherson Academy for Butlers and Household Managers, which is a certified Private Career College located in Toronto, Canada. We teach those individuals seeking to enter the world of service, individuals seeking to upgrade their skills, and employers who wish to enrol their staff for specific skills development.

info@charlesmacpherson.com
Contact Information


Toronto:
507 King Street East
Suite 100
Toronto, Ontario, M5A 1M3
CANADA

(416) 369-1146 office
(416) 369-1743 facsimile

New York:
134 West 82 Street
Suite 3B
New York, New York 10024
United States

(212) 877-6962 office
(917) 441-0064 facsimile
 
Clothing & Valet Care 101

Dry Cleaning
Clothing & Valet Care 101 (2 days) This course will include fashion, colours, understanding designers, how men's and ladies clothes are made, understanding the difference between ready to wear, made to measure and couture, learning how to correctly build a gentleman's and lady's closet.
  • Suitcase Packing
  • Suitcase Unpacking
  • Packing for Employers
  • Caring for Furs
  • Leather / Suede Shoe Care
Course Schedule
Housekeeping 101 & 201


Cleaning Supplies
Housekeeping 101 (2 days)
One of the most important classes begins with a lecture on understanding the importance of light, temperature and humidity and how it affects the household and furnishings.  Additionally the class covers dealing with spills, safe cleaning techniques, tools, reviewing different surfaces, furniture pieces and how to correctly clean a room, bed making and including turn down service.

Housekeeping 201 (3 days)
Hands on classes learning to correctly clean bathrooms, bedrooms, how to appoint guest rooms, guest bathrooms and then all of the different methods of suitcase packing and unpacking from clothing, make-up, shoes and dealing with dirty items and finally long term clothing storage.

Course Schedule
Table Setting & Service 101

Place Setting
Table Setting & Service (3 days)
A hands-on class includes learning different utensils, china, glassware for service and dining. We proceed on to table setting table space calculation and the different methods of table setting from around the world, as well as understanding the types of table service, napkin folding and the order of service chart. This course is at least 50% hands on.

Course Schedule
Laundry 101

Laundry Line
Laundry 101 (3 Days) Understanding the laundry symbols chart, how to correctly use a washer and dryer, preparing clothes for the wash, dealing with stains, ironing, folding of laundry and linens, using a mangle machine correctly, steaming ball gowns, mending buttons dealing with dry cleaning and dying dark clothes.  All of this and more is done in our Miele Sponsored Laundry facility at our Academy, the only one of its kind in the world!

Course Schedule
Butlering Skills 101

Laundry Line
Butler Skills 101 (1 Day)
A professional butler teaches butler traits, code of ethics and then traditional items such as ironing a newspaper, answering the door, making coffee, making tea, dealing with different kinds of coffee such as espresso, cappuccino, latté etc. and finally setting the perfect fireplace.

Butler Skills 201 (1 Day)
This class goes to the next level of service including tray service how butlers manage household and difficult situations within the household and dealing with employer demands.

Course Schedule
Household Management 101 & 201

Household Mechanical Book
Household Management 101 (2 days) This class delves into the business aspects of household management beginning with abbreviations of the industry, managing household inventories, procedures, manuals, petty cash, and general best practices for a successful over-all household management structure. Know your target audience. Who are your most important clients or prospects, and why?

Household Management 201 (2 Days) This advanced level covers household management issues at the highest level. Attention will be paid to managing large-scale estates and families with multiple properties, large numbers of staff and guests and family members with high profiles. Common problems and issues one typically encounters will be addressed.

Course Schedule
Household Mechanicals 101
Central Air System

Mechanicals 101 (1 Day)
An expert from the service industry assist students to understand complexities of a modern household's operating systems and the need for engaging the right professionals to ensure that the systems run properly.

Course Schedule