Issue No. 36
April 2010
Hello and Welcome!

CPM Blue Shirt
It's spring and the Academy has sprung into activity. We have a great crew for this session.  Good students always make for a better program.

Over the last few months I have been kept very busy traveling for business.  From Quebec's snowy countryside, to the threshold of the African savannah, to the historic cities of Hyderabad and Mumbai, my 35,000 km travel pace has been fast and furious.  It's nice finally being at home and having the opportunity to spend time with the students who are anxious to learn.

In the upcoming months I will be traveling once again for training assignments to Europe, Asia and Africa.  I promise to keep everyone posted with lots of "tweets" as well as video posts to our blog The Butler Speaks; so stay tuned.
 
As always, thank-you for your support and I hope you enjoy this month's newsletter.
 
Charles MacPherson
President
Spring Session 2010 at the Academy

Academy - Brochure
We're in full swing of the Spring Session at the Academy.  The current group of students has come to us from such diverse locations as Beijing, Las Vegas, Vancouver, Calgary and Montreal as well as here from Toronto. 

The class is evenly divided between those who will be seeking employment in private service and those who will be looking for work as hotel butlers.  Some of the students are here to upgrade their skills while others are seeking to develop skills for the very first time.  So far we have covered Household Management 101, Etiquette and Protocol, Clothing and Butler Skills and coming up is Event Planning, Housekeeping, Laundry, First Aid, Household Management 201 and so much more.
 
The next session of the Academy begins on September 13 and we are accepting applications now.  Call us now to reserve your position for the 2010 Fall Session.
 
2010 Fall Session Schedule
Indian Hotel Readying Butlers for launch of Palace

CPM - Leading - CleanersTaj Hotels Resorts and Palaces does such a terrific job of restoring historically significant buildings to their original glory for the company's collection of exquisite hotels and palaces.  Recently I had the opportunity to witness all of the incredible work that goes into the opening of a palace hotel as I was invited to train the team of 31 butlers for Taj Falaknuma Palace in Hyderabad, India. 
 
Falaknuma means "Mirror of the Sky".  The aptly named palace, a blend of Italian and Tudor style architecture, was once the royal guest-house of Nizam Mehboob Ali Khan who governed the city of Hyderabad.  Among its luminous past guests were King George V and the last Russian Tsar, Nicholas II.
 
Taj Falaknuma Palace will open as a 7-star hotel in May 2010.

Case Histories
What does a $160 million Yacht look like?

If you've ever wondered what $160 million can buy you in the world of luxury yachts, click on the image below to find out.

CPM - Leading - Cleaners
Getting Ready for the 2010 FIFA World Cup

CPM - Leading - CleanersI was recently invited by the Saxon Boutique Hotel & Spa in Johannesburg, South Africa - a member of Leading Small Hotels of the World - to train their team of butlers in anticipation of the 2010 FIFA World Cup.  This was my first trip to South Africa and I was grateful to receive such a warm welcome by the hotel managers and employees.
 
Using the Hotel Butler 101 program, the butler team was taught the practical skills that will set the Saxon Hotel apart as it delivers butler service at its best.  The program included everything from First Impressions, Body Language and Guest Arrival to Garment Care, Etiquette, Room Service, Table Setting and more. The objective was to elevate guest service so that it is consistently peerless, discreet and personalized. 
 
The Saxon Hotel is no stranger to VIP guests.  In the past it has hosted such high profile individuals as President Clinton, Nelson Mandela, Oprah and Elton John.

Case Histories
Congratulations to Langdon Hall!

CPM - Leading - CleanersLast year I had the pleasure of being engaged for a training assignment  by Langdon Hall Country House Hotel and Spa in Cambridge, Ontario.  Just this week it was selected as number 77 by the prestigious San Pellegrino World's 100 Best Restaurants for 2010.

Congratulations to Langdon Hall on this significant achievement!

Case History
iPad: Hotel hype or help?

14 April 2010 8:37 AMCPM - Leading - Cleaners
By Patrick Mayock
Associate News Editor
patrick@hotelnewsnow.com
 
INTERNATIONAL REPORT-More than a week after its release, the techno-pundits and early adopters are mixed in their reactions to the iPad, Apple's slick touch-screen tablet computer. Within the hotel sector, consultants and operators believe the gadget will serve a practical purpose.
Ask Charles Yap, and he will tell you it's the buzz and the utility that makes the iPad interesting.

As director of global brand communications for InterContinental Hotels Group, Yap is aware of both the buzz surrounding Apple's newest gizmo as well as the capabilities of its intuitive interface.
New Money and its Challenge to the Private Service Professional

M Logo
It's very easy to sit in judgment and disparage the "nouveau riche".  It's done all the time. The media loves to make fun of the young and moneyed and the public loves even more to hear stories of their folly and extravagance.  As they say in the newspaper business, "it makes good copy."

In my business, I hear over and over again from people looking for employment that they will not work for the "nouveau riche."  They justify their position in any number of ways.  For me, however, such declarations are always form of bigotry and tell me more about the snobbery of the individual making them than I'm sure they would like. 

Admittedly, new money does bring its challenges not only to the lucky individuals who have it but also to those men and women who work for them.  Matters can be further complicated by the combination of newfound money with youth.  For example, Over-Stepping Boundaries (OSB) is an all too common error made by both employers and employees.  When an employer does it it's often because they confuse a working relationship with a friendship.  The bottom-line is that the running and organization of a newly constructed mega-mansion isn't done by instinct. It's a skill that is learned over time. 

A House Manager has a critical and potentially very rewarding role in assisting a young family to navigate successfully through these choppy waters.  The key to success is the following:
  1. Remember that you are "assisting" and not "teaching".  A House Manager is after all in service and the notion of being an "assistant" is more in line with that role than a "teacher".
  2. Be Diplomatic. The language that you use when offering advice is as important as the advice itself.
  3. Be Gracious even when your "assistance" is not well received.
  4. Be Consistent so that operational procedures become standard and expected over time.
  5. Give each other the benefit of the doubt and that no one ever wants to feel judged.
  6. And finally, stay professional and you'll never go wrong.
Remember, relationships always need time for healthy germination. While money might be earned overnight, building a successful household from the ground up will always take time.

From www.cartoonbank.com
The Butler Speaks

Butler with DessertCome visit us at our blog "The Butler Speaks" for the latest in Butler News.

In the upcoming weeks, we'll be posting some fun travelogue videos of my recent trip to India.

Remember, we love lots of questions and always do our best to answer them all.

The Butler Speaks
Join us on Twitter

TwitterNow you can follow what is happening at butler school and elsewhere by joining us on Twitter.  We hope to see you and look forward to following your tweets too!

You can find us easily with this Twitter Blog Link or follow us @butlerschool if you already have an account.
Charles MacPherson Associates

Charles MacPherson Associates Inc. has over twelve years experience in the luxury residential market and the luxury hospitality market. We have four complementary lines of business:

* Advisory & Consulting
* Training
* Placement
* Academy

Today we would like to highlight The Charles MacPherson Academy for Butlers and Household Managers, which is a certified Private Career College located in Toronto, Canada. We teach those individuals seeking to enter the world of service, individuals seeking to upgrade their skills, and employers who wish to enrol their staff for specific skills development.

info@charlesmacpherson.com
Contact Information


Toronto:
507 King Street East
Suite 100
Toronto, Ontario, M5A 1M3
CANADA

(416) 369-1146 office
(416) 369-1743 facsimile

New York:
134 West 82 Street
Suite 3B
New York, New York 10024
United States

(212) 877-6962 office
(917) 441-0064 facsimile
 
Clothing & Valet Care 101

Dry Cleaning
Clothing & Valet Care 101 (2 days) This course will include fashion, colours, understanding designers, how men's and ladies clothes are made, understanding the difference between ready to wear, made to measure and couture, learning how to correctly build a gentleman's and lady's closet.
  • Suitcase Packing
  • Suitcase Unpacking
  • Packing for Employers
  • Caring for Furs
  • Leather / Suede Shoe Care
Course Schedule
Housekeeping 101 & 201


Cleaning Supplies
Housekeeping 101 (2 days)
One of the most important classes begins with a lecture on understanding the importance of light, temperature and humidity and how it affects the household and furnishings.  Additionally the class covers dealing with spills, safe cleaning techniques, tools, reviewing different surfaces, furniture pieces and how to correctly clean a room, bed making and including turn down service.

Housekeeping 201 (3 days)
Hands on classes learning to correctly clean bathrooms, bedrooms, how to appoint guest rooms, guest bathrooms and then all of the different methods of suitcase packing and unpacking from clothing, make-up, shoes and dealing with dirty items and finally long term clothing storage.

Course Schedule
Table Setting & Service 101

Place Setting
Table Setting & Service (3 days)
A hands-on class includes learning different utensils, china, glassware for service and dining. We proceed on to table setting table space calculation and the different methods of table setting from around the world, as well as understanding the types of table service, napkin folding and the order of service chart. This course is at least 50% hands on.

Course Schedule
Laundry 101

Laundry Line
Laundry 101 (3 Days) Understanding the laundry symbols chart, how to correctly use a washer and dryer, preparing clothes for the wash, dealing with stains, ironing, folding of laundry and linens, using a mangle machine correctly, steaming ball gowns, mending buttons dealing with dry cleaning and dying dark clothes.  All of this and more is done in our Miele Sponsored Laundry facility at our Academy, the only one of its kind in the world!

Course Schedule
Butlering Skills 101

Laundry Line
Butler Skills 101 (1 Day)
A professional butler teaches butler traits, code of ethics and then traditional items such as ironing a newspaper, answering the door, making coffee, making tea, dealing with different kinds of coffee such as espresso, cappuccino, latté etc. and finally setting the perfect fireplace.

Butler Skills 201 (1 Day)
This class goes to the next level of service including tray service how butlers manage household and difficult situations within the household and dealing with employer demands.

Course Schedule
Household Management 101 & 201

Household Mechanical Book
Household Management 101 (2 days) This class delves into the business aspects of household management beginning with abbreviations of the industry, managing household inventories, procedures, manuals, petty cash, and general best practices for a successful over-all household management structure. Know your target audience. Who are your most important clients or prospects, and why?

Household Management 201 (2 Days) This advanced level covers household management issues at the highest level. Attention will be paid to managing large-scale estates and families with multiple properties, large numbers of staff and guests and family members with high profiles. Common problems and issues one typically encounters will be addressed.

Course Schedule
Household Mechanicals 101
Central Air System

Mechanicals 101 (1 Day)
An expert from the service industry assist students to understand complexities of a modern household's operating systems and the need for engaging the right professionals to ensure that the systems run properly.

Course Schedule