Issue No. 34
December 2009

Hello and Welcome!

CPM Blue Shirt
Winter has arrived here on the east coast of The America's and in some areas the snow has already started to fall.  For many this means the start of the Holiday Season.
 
I am really excited about the new winter class about to begin on Monday January 11th.  The class is going to consist of both full-time as well as part-time students taking individual classes. Individual classes are such a great way to pursue continued education and either learn new skills or brush up on old ones.  For those students who participate part-time, their course credits will be kept on file and upon completion of all courses they will have full certification from our certified Academy.  For those interested in participating in the winter session, there are still a few spots available either for full or part-time.
 
The past year I have been fortunate to travel through Asia, Europe and North America for training.  These trips have provided me some incredible memories and opportunities to make new friends and to get reacquainted with old friends. 
 
No matter what holiday you celebrate, I hope that this season will bring you close to your family and friends.  Thank you to all our supporters over the past year and we wish everyone a healthy, prosperous and happy 2010.
 
Charles MacPherson
Founder & President
January Classes at the Academy

Academy - Brochure Our next full 8-week session for Butlers and Household Managers commences on January 11, 2010 at the downtown Toronto Academy.  We still have some seats available so please contact us right away to confirm your spot.  Additional sessions will start on April 12th and again on September 13th.
 
Individual classes are also being offered at a cost of $250 per day. If you are looking for some specific skill development please give us a call and let us show you how we can help you.
 
Full details of Academy courses are available on our web site at www.charlesmacpherson.com
What are they doing now?

Academy - Brochure

Brian Betsworth is currently employed with a wonderful family as a house manager in their brand new custom home on the north shore of Lake Ontario, just outside Toronto, Canada.

After graduating the Academy in July 2009, Brian spent a brief stint at Toronto's prestigious Granite Club in a role as Summer Guest Services Attendant. "Granite was an amazing place to get started in service, the Club is full of wonderful people and families," said Brian.

Brian's current house management duties include valeting, vehicle maintenance, daily housekeeping, technical support, wardrobe management, and his self-avowed love of cooking.  "My training under Chef Matt Binkley, in preparing mise-en-place; combined with Mssrs. Robertson and MacPherson's table service etiquette and teachings; finishing up with Miss Bonnie Aprile's cleaning techniques using natural ingredients; these learnings and skills are put into use every day, every time I prepare, serve, and clean up a meal," says Brian. 

"I have to say, though, with unequivocal appreciation, the post-graduate support and encouragement from Miss Depesthy and Mr Hepworth in approaching and landing this placement is the real success story. Without them, I wouldn't be where I am, no matter how passionate and enthusiastic I was. Thank you!".

Brian plans to continue this role long term, as well as branching out into concierge service with Toronto's Air Canada Centre VIP Suites; and is in talks with Domestic Estate Managers Association (DEMA) to form a Canadian chapter. "I couldn't be happier, and I'm thrilled with what the future has in store," says Brian.
Etiquette Seminar - The Albany Club

CPM - Leading - Cleaners On December 2, 2009 Charles MacPherson was honoured to be invited back to the famous and historic Albany Club in Toronto to conduct a fun Etiquette seminar for its members.  During the interactive 2-hour session some of the topics Charles spoke about included,
  • Correct forms of Introduction
  • When and how to correctly shake hands
  • Table settings & Dinner etiquette
  • Business card protocol
  • Managing tricky situations
Charles MacPherson Associates offers Etiquette and Protocol training to corporations, private clubs and hospitality venues. 

For more information on our etiquette seminars please visit us at www.charlesmacpherson.com
Is Luxury Recovering?

Hotel News Now In his article "3 Signs of Pricing Recovery" Mark V. Lomanno of HotelNewsNow.com writes about a welcome and "meaningful demand recovery" in the luxury segment of the hotel market. 

According to Mr. Lomanno there are 3 conditions for a more comprehensive and sustained recovery to occur.  These include,
  • Demand will have to recover
  • Absolute levels of occupancy will need to improve
  • Booking windows will have to lengthen
Read More
New Yorker Cartoon
From www.cartoonbank.com
Heading Back to India

CPM - Leading - CleanersI am honoured to have been invited back to India to assist our client Taj Hotels with staff training for one of their new palace hotels.  India is an exciting and growing market with a special appreciation of luxury service.
 
India will be the host country for the 2010 Commonwealth Games and many hotels have been built to support the thousands of visitors arriving for the October 2010 events. 
More and more hotel groups are adding properties such as Starwood.
 
On November 30, we had the pleasure of attending a reception hosted by the Ontario Chamber of Commerce for the Premier of Ontario who was about to embark on a trade mission to India. We were able to meet and form new relationships with key members of the Indo-Canada business community all working to increase trade between the two countries. 
 
For those of you who are interested here is the link to the case study of what we did in August 2009!

Case Study Link
Jeeves: Gentleman's Personal Penguin

Hotel News Now

www.youtube.com
Soft Skills and Hotel Service

Butler with Meat As hotels seek to differentiate themselves in the marketplace many of them are turning towards improving standards of service as a key differentiator. However, service training, particularly with regards to soft skills, can be tricky.
 
Soft skills include items like,
  • Communication
  • Listening skills
  • People skills
  • Service attitude
  • Attention to detail
  • Body language
  • Personal presentation
  • Interpersonal skills
  • Management skills
We have discovered that many hotels have a significant gap in their training programs in the soft skills area. Luxury is experiential and it's soft skills that are so essential in creating those much sought after special experiences for guests.
 
In response, we have developed a training program designed specifically to target improving soft service skills.  The program is called Hotel Service Through a Butler's Eye© and it uses a proven teaching methodology to train in soft skills.  This includes use of ideal behaviour models that can be mirrored by students in role-playing exercises, identifying mental checklists for ideal behaviours and using case studies to demonstrate both effective and ineffective use of the behaviour.
 
As a result, frontline hospitality employees - doormen, bellmen, housekeepers and room service personnel - are equipped with the tools and knowledge that will assist them to deliver service with the same keen and comprehensive attention to detail that defines butler service.
 
The result is increased guest satisfaction, enhanced star or diamond designations and a more cohesive and thorough approach to service that enhances the guest experience from arrival to departure.

For more information, please contact us at (416) 369-1146 or visit www.charlesmacpherson.com
Holiday Recipe for Eggnog

Eggnog We are very proud to have Chef Matt Binkley on our staff and team at the Academy.  Although we fully recognize that it is impossible to provide a complete culinary training in such a short period of time, Chef Matt is a great leader and teacher for students. 

His specialty is teaching the skill set needed for household managers to cope with situations such as a chef's day off and or how to successfully communicate between the front and back of the house.
 
To celebrate the season, chef Matt has provided us with a holiday recipe for eggnog.

All of us at the Academy hope you have the time this season to make this recipe and enjoy with your family and friends.  For this delicious recipe go to the link below.

www.charlesmacpherson.com
The Butler Speaks

Butler with DessertCome visit us at our blog "The Butler Speaks" to learn how to carve a turkey for the holidays.

The Butler Speaks
Join us on Twitter

TwitterNow you can follow what is happening at butler school by joining us on Twitter.  We have doubled our followers in this past week alone!  We hope to see you and look forward to following your tweets too!

You can find us easily with this Twitter Blog Link or follow us @butlerschool if you already have an account.
Charles MacPherson Associates

Charles MacPherson Associates Inc. has over twelve years experience in the luxury residential market and the luxury hospitality market. We have four complementary lines of business:

* Advisory & Consulting
* Training
* Placement
* Academy

Today we would like to highlight The Charles MacPherson Academy for Butlers and Household Managers, which is a certified Private Career College located in Toronto, Canada. We teach those individuals seeking to enter the world of service, individuals seeking to upgrade their skills, and employers who wish to enrol their staff for specific skills development.

info@charlesmacpherson.com
Contact Information


Toronto:
507 King Street East
Suite 100
Toronto, Ontario, M5A 1M3
CANADA

(416) 369-1146 office
(416) 369-1743 facsimile

New York:
134 West 82 Street
Suite 3B
New York, New York 10024
United States

(212) 877-6962 office
(917) 441-0064 facsimile
 
Clothing & Valet Care 101

Dry Cleaning
Clothing & Valet Care 101 (2 days) This course will include fashion, colours, understanding designers, how men's and ladies clothes are made, understanding the difference between ready to wear, made to measure and couture, learning how to correctly build a gentleman's and lady's closet.
  • Suitcase Packing
  • Suitcase Unpacking
  • Packing for Employers
  • Caring for Furs
  • Leather / Suede Shoe Care
Course Schedule
Housekeeping 101 & 201


Cleaning Supplies
Housekeeping 101 (2 days)
One of the most important classes begins with a lecture on understanding the importance of light, temperature and humidity and how it affects the household and furnishings.  Additionally the class covers dealing with spills, safe cleaning techniques, tools, reviewing different surfaces, furniture pieces and how to correctly clean a room, bed making and including turn down service.

Housekeeping 201 (3 days)
Hands on classes learning to correctly clean bathrooms, bedrooms, how to appoint guest rooms, guest bathrooms and then all of the different methods of suitcase packing and unpacking from clothing, make-up, shoes and dealing with dirty items and finally long term clothing storage.

Course Schedule
Table Setting & Service 101

Place Setting
Table Setting & Service (3 days)
A hands-on class includes learning different utensils, china, glassware for service and dining. We proceed on to table setting table space calculation and the different methods of table setting from around the world, as well as understanding the types of table service, napkin folding and the order of service chart. This course is at least 50% hands on.

Course Schedule
Laundry 101

Laundry Line
Laundry 101 (3 Days) Understanding the laundry symbols chart, how to correctly use a washer and dryer, preparing clothes for the wash, dealing with stains, ironing, folding of laundry and linens, using a mangle machine correctly, steaming ball gowns, mending buttons dealing with dry cleaning and dying dark clothes.  All of this and more is done in our Miele Sponsored Laundry facility at our Academy, the only one of its kind in the world!

Course Schedule
Butlering Skills 101

Laundry Line
Butler Skills 101 (1 Day)
A professional butler teaches butler traits, code of ethics and then traditional items such as ironing a newspaper, answering the door, making coffee, making tea, dealing with different kinds of coffee such as espresso, cappuccino, latté etc. and finally setting the perfect fireplace.

Butler Skills 201 (1 Day)
This class goes to the next level of service including tray service how butlers manage household and difficult situations within the household and dealing with employer demands.

Course Schedule
Household Management 101 & 201

Household Mechanical Book
Household Management 101 (2 days) This class delves into the business aspects of household management beginning with abbreviations of the industry, managing household inventories, procedures, manuals, petty cash, and general best practices for a successful over-all household management structure. Know your target audience. Who are your most important clients or prospects, and why?

Household Management 201 (2 Days) This advanced level covers household management issues at the highest level. Attention will be paid to managing large-scale estates and families with multiple properties, large numbers of staff and guests and family members with high profiles. Common problems and issues one typically encounters will be addressed.

Course Schedule
Household Mechanicals 101
Central Air System

Mechanicals 101 (1 Day)
An expert from the service industry assist students to understand complexities of a modern household's operating systems and the need for engaging the right professionals to ensure that the systems run properly.

Course Schedule