Issue No. 33
December 2009

Hello and Welcome!

CPM Blue Shirt
We are busy preparing for the January 11th class at our Academy.  We are reviewing our syllabus and doing little tweaks here and there to make things even better!  As many of you already know my passion is teaching and I am a firm believer that knowledge is power. 

As the Academy continues to grow it is fun to be part of something from the ground up!  I am looking forward to meeting all of the new students on January 11, 2010!
 
I recently had the pleasure of attending the annual Leading Hotels General Managers conference.  Last year you may remember I was a keynote speaker in Boston, and this year we were in Venice. It was my first time in Venice and the city lived up  to my high expectations. It was also a great opportunity to meet business acquaintances and friends... The exotic location didn't hurt either!
 
For our American friends who just celebrated Thanksgiving, we send you our best wishes.  I look forward to writing again soon.

Charles MacPherson
Founder and President
The Olympics & the Vancouver Club


Vancouver Club CrestCharles MacPherson Associates (CMA) was retained in November 2009 by The Vancouver Club - a prestigious and historic private club situated in the heart of Vancouver's business district.

Vancouver, British Columbia will be hosting the 2010 Winter Olympics. The Vancouver Club has been selected by the IOC to host IOC members, events, sponsors as well as the media.

The club has recognized that its VIP visitors will present its front and back of house employees with challenges in the area of etiquette. In preparation, CMA was hired to work with 150 employees to provide them with the knowledge-based skills they will need to shine.
 
The engagement included: 
  • A review of etiquette, its purpose and its application in a professional club setting
  • Role-playing exercises in business card etiquette
  • A workshop on body language and the non-verbal messages it conveys - good and bad
  • Role-playing exercises in how to introduce oneself, fellow employees as well as guests
  • Understanding cross-cultural differences and the etiquette challenges they impose
  • Identification and resolution of sticky wickets in etiquette 
CMA was also invited to conduct a fun and interactive etiquette session with the Vancouver Club member's children.

For other recent case histories, please visit us at www.charlesmacpherson.com
Next Academy Sessions Confirmed

Academy - Brochure
The next full 8 week session for Butlers and Household Managers kicks off on January 11, 2010 at the Toronto based Academy. Additional sessions commence on April 12th and September 13th.

Applications are now being accepted so if you are interested please contact us right away as the January class will fill up quickly.  Call (416) 369-1146 or email us at info@charlesmacpherson.com

Individual classes are also offered so please check the web site for the schedule www.charlesmacpherson.com
Where have our manners gone?

Pamela EyringPamela Eyring, who is President and Director of The Protocol School of Washington, discusses manners in this interview with CNN.

Interview Link
 
Menu of Placement Services

For those hospitality clients who do not require a full recruiting service Charles MacPherson Associates offers a unique menu of placement services.
 
Whether you need just a job description, screened resumes, fully vetted candidates or interview support we can accommodate your requirements and your budget.
 
Please contact us for more information at (416) 369-1146.
5 Things to Know When Cooking for a Private Family - by Chef Matt Binkley

Well, you have just been assigned a special mission from your private client and have chosen to accept (as you always do!) to cook a business luncheon for your client and 5 of their guests.  Before you panic, please keep these 5 things in mind to help guide you through your journey towards CULINARY BLISS !!!
 
Matt's Culinary Tips:
  1. Fresh is Best:  Your food is only as good as the quality of your ingredients.
  2. Keep it simple and have fun:  Less is more; don't get in over your head.
  3. One task at a time: Once you start multitasking, you get confused and feel overwhelmed.
  4. Clean as you go: One of the most important tips is staying organized.  Minimizing your clutter keeps your mind at ease.
  5. Sharp knife, sharp mind:  Preparation will be faster, and you will feel less pain if you cut yourself with a sharper knife.
Bonus Tip - Season to taste:  Taste everything to check the final seasonings.
 
Good luck and stay tuned for next month's Culinary Tips from Private Chef Matt Binkley!!!  www.mattbinkley.com

Chef Matt Binkley is an instructor at the Charles MacPherson Academy for Butlers and Household Managers.
Hotel Service Through a Butler's Eye ©

Butler with SoupWe are pleased to announce our new offering Hotel Service Through a Butler's Eye©. In essence this training program equips frontline hospitality employees - doormen, bellmen, housekeepers and room service personnel - with the tools and knowledge that will assist them to deliver service with the same keen and comprehensive attention to detail that defines butler service.
 
Typically, the Butler's Eye is the logical next step after receipt of a mystery shopper report. It answers the question, "We have our report. Now, what do we do?" As such, the Butler's Eye is the training that comes after the report.
 
For example,
  • The Butler's Eye provides the comportment and body language a doorman should have, as guests are welcomed to your hotel
  • The Butler's Eye polishes the language that a Front Desk Clerk uses to check guests in and out of your hotel
  • The Butler's Eye provides that extra attention to detail that elevates Room Service to In-Room Dining
  • The Butler's Eye guides the housekeeper to make sure that drapes are hanging neatly and clothes hangers are facing in one direction
  • The Butler's Eye enhances the guest experience at each and every point of contact with hotel personnel
  • The Butler's Eye is an essential component in a hotel's strategy to either gain or maintain its star or diamond designation
The result is increased guest satisfaction, enhanced star or diamond designations and a more cohesive and thorough approach to service that enhances the guest experience from arrival to departure.
 
For more information, please contact us at (416) 369-1146 or visit www.charlesmacpherson.com
World's Tallest Hotel

CPM - Leading - CleanersDubai: Rotana, the UAE-based regional hotel management company, yesterday said it will open the Rose Rayhaan by Rotana - the world's tallest hotel tower, in mid-December.

Rose Rayhaan by Rotana, a soaring 72-floor tower structure 333 metres high, is set to be an addition to the scenery along Shaikh Zayed Road. Located in the heart of Dubai, the hotel is 5 minutes from Dubai Mall, whilst Media City and Internet City are 15 and 20 minutes away respectively.

The hotel offers 481 rooms, suites and penthouses with their modern designs complementing the values of Arabian culture. Each room, suite and penthouse will have its own kitchenette, high-speed internet connection and a variety of amenities and facilities.

Reprinted from www.gulfnews.com
The Do's and Don'ts of a Handshake

IntroductionsEtiquette can be defined as the foundational protocols and rules for human interaction. Etiquette has evolved through history to provide a framework that helps each of us to be comfortable in business, social and familial situations.
 
The handshake is such a key point of etiquette because it more often than not factors into what makes a positive first impression. A badly executed handshake, poorly timed, will inevitably cause a negative first impression.
 
So, what makes a successful handshake? A handshake should be enthusiastic and friendly and not tentative and indifferent. The palm should be warm and dry and not cold and clammy. The grip should be firm and strong and not limp and lifeless. The trick here, however, is balance; never grip too firmly since sending someone to emergency for a fractured hand will very likely lead to a bad first impression.
 
Other tips include,
  • Maintain good eye contact
  • Smile warmly
  • Focus your attention on the other person
  • Keep your hand open and connect the joint of your thumb to the thumb joint of the other person
  • Gauge the duration of the handshake by paying close attention to the other person. Generally pump your hand three times or three seconds.
When and when not to shake someone's hand is as important as the handshake's quality. The general rule of thumb is "more often than not". In business this includes,
  • Co-workers you meet for the first time - both upon greeting and upon goodbye
  • New business contacts
  • A person you know
  • A person you are introduced to
  • A person you are congratulating
One does not shake hands in situations that include,
  • When the person you wish to greet is of a higher rank or position. Wait until they offer their hand first.
  • Interview situations. Follow the lead of the interviewer.
  • When the other person has their hands full
Because of fears over H1N1, the best rule of thumb when considering whether to shake someone's hand or not is to follow the lead of the other person. Remember, etiquette is about making people feel comfortable. Shaking hands during this flu season may make many feel uncomfortable.

For more information on our Etiquette and Protocol training, please visit us at www.charlesmacpherson.com
Rudy Maxa goes to Butler School

CPM - Leading - CleanersRudy Maxa is host and executive producer of the public television travel series, Rudy Maxa's World. He recently wrote about butling and the Charles MacPherson Academy for Butlers and Household Managers.

Story link

The 78 episodes he has hosted have won numerous awards, including a 2008 regional Emmy for his episode "Rajasthan." He's a contributing editor with National Geographic Traveler magazine and has written for a host of national travel magazines and newspapers. For nearly 15 years he offered consumer travel commentary on public radio's business show Marketplace as "The Savvy Traveler," which was also the name of a one-hour, coast-to-coast weekend show on public radio that he co-created and hosted for four years. Prior to his career as a travel writer and broadcaster, Maxa was an award-winning Washington Post investigative reporter, magazine writer, and columnist for 13 years, during which time his reporting was nominated for the Pulitzer Prize. He was a senior writer at The Washingtonian magazine and Washington, D.C., bureau chief of Spy magazine. The author of two non-fiction books, Maxa lives in downtown St. Paul, Minnesota.
The Butler Speaks

Butler with DessertCome visit us at our blog "The Butler Speaks" to learn all about the do's and don'ts with which every dinner party guest should be familiar.

The Butler Speaks
Join us on Twitter

TwitterNow you can follow what is happening at butler school by joining us on Twitter.  We hope to see you and look forward to following your tweets too!

You can find us easily with this Twitter Blog Link or follow us @butlerschool if you already have an account.
Charles MacPherson Associates


Charles MacPherson Associates Inc. has over twelve years experience in the luxury residential market and the luxury hospitality market. We have four complementary lines of business:

* Advisory & Consulting
* Training
* Placement
* Academy

Today we would like to highlight our Placement practice that offers premium search and recruiting services within the luxury residential and hospitality markets.  We specialize in the placement of key personnel positions like Estate & House Managers, Butlers, Private Chefs, Executive Housekeepers, Chauffeurs and more.

info@charlesmacpherson.com
Contact Information


Toronto:
507 King Street East
Suite 100
Toronto, Ontario, M5A 1M3
CANADA

(416) 369-1146 office
(416) 369-1743 facsimile

New York:
134 West 82 Street
Suite 3B
New York, New York 10024
United States

(212) 877-6962 office
(917) 441-0064 facsimile
 
Clothing & Valet Care 101

Dry Cleaning
Clothing & Valet Care 101 (2 days) This course will include fashion, colours, understanding designers, how men's and ladies clothes are made, understanding the difference between ready to wear, made to measure and couture, learning how to correctly build a gentleman's and lady's closet.
  • Suitcase Packing
  • Suitcase Unpacking
  • Packing for Employers
  • Caring for Furs
  • Leather / Suede Shoe Care
Course Schedule
Housekeeping 101 & 201


Cleaning Supplies
Housekeeping 101 (2 days)
One of the most important classes begins with a lecture on understanding the importance of light, temperature and humidity and how it affects the household and furnishings.  Additionally the class covers dealing with spills, safe cleaning techniques, tools, reviewing different surfaces, furniture pieces and how to correctly clean a room, bed making and including turn down service.

Housekeeping 201 (3 days)
Hands on classes learning to correctly clean bathrooms, bedrooms, how to appoint guest rooms, guest bathrooms and then all of the different methods of suitcase packing and unpacking from clothing, make-up, shoes and dealing with dirty items and finally long term clothing storage.

Course Schedule
Table Setting & Service 101

Place Setting
Table Setting & Service (3 days)
A hands-on class includes learning different utensils, china, glassware for service and dining. We proceed on to table setting table space calculation and the different methods of table setting from around the world, as well as understanding the types of table service, napkin folding and the order of service chart. This course is at least 50% hands on.

Course Schedule
Laundry 101

Laundry Line
Laundry 101 (3 Days) Understanding the laundry symbols chart, how to correctly use a washer and dryer, preparing clothes for the wash, dealing with stains, ironing, folding of laundry and linens, using a mangle machine correctly, steaming ball gowns, mending buttons dealing with dry cleaning and dying dark clothes.  All of this and more is done in our Miele Sponsored Laundry facility at our Academy, the only one of its kind in the world!

Course Schedule
Butlering Skills 101

Laundry Line
Butler Skills 101 (1 Day)
A professional butler teaches butler traits, code of ethics and then traditional items such as ironing a newspaper, answering the door, making coffee, making tea, dealing with different kinds of coffee such as espresso, cappuccino, latté etc. and finally setting the perfect fireplace.

Butler Skills 201 (1 Day)
This class goes to the next level of service including tray service how butlers manage household and difficult situations within the household and dealing with employer demands.

Course Schedule
Household Management 101 & 201

Household Mechanical Book
Household Management 101 (2 days) This class delves into the business aspects of household management beginning with abbreviations of the industry, managing household inventories, procedures, manuals, petty cash, and general best practices for a successful over-all household management structure. Know your target audience. Who are your most important clients or prospects, and why?

Household Management 201 (2 Days) This advanced level covers household management issues at the highest level. Attention will be paid to managing large-scale estates and families with multiple properties, large numbers of staff and guests and family members with high profiles. Common problems and issues one typically encounters will be addressed.

Course Schedule
Household Mechanicals 101
Central Air System

Mechanicals 101 (1 Day)
An expert from the service industry assist students to understand complexities of a modern household's operating systems and the need for engaging the right professionals to ensure that the systems run properly.

Course Schedule