More than 35,000 fatalities occur on our nation's freeways every year. These are largely preventable through the methods utilized in designing and constructing those roads, the way driving laws are developed and enforced, what the public knows about safety, how we respond to emergencies, and how we communicate with one another about traffic safety. An initiative is already underway to implement this strategy across our country's thoroughfares- FHWA's Toward Zero Deaths Program.....