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Valentine's Day
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Spa Gift Cards
are available at
Purchase a 90 Minute Stress-Reducing Swedish Massage and receive the second 90 Minute Swedish Massage at 50% off!
St. Valentine's Day-February 14th
Visit SPAVital on Floor 4
or call 303.999.2900.
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Pura Vida Social
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CHERRY
Thursday, February 23rd
6-10pm
Dancing!
231 Milwaukee St.
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Follow Us!
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Keep up with the
very latest at Pura Vida.
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Share the Experience
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30 Day Access for a Friend
February 5th
is the last day to add your
VIP guest for the month.
Invite your friends to experience
5280 Magazine's
Top of the Town
"Best Health Club"
Contact your membership consultant today
303.321.7872
Lauren Page laurenp@puravidaclub.com Katy Linstroth katyl@puravidaclub.com John Peterson johnp@puravidaclub.com |
Vega
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20% off on all Vega Sport items throughout the month of February!
Vega Sport is the first, complete, all-natural, plant-based sport performance system.
The Vega Sport performance system is 100% plant-based, free from dairy, gluten and soy, and contains no artificial flavors, colors or sweeteners.
Prepare. Sustain. Recover.
Vega Health Optimizer is not only a complete meal replacement, but also an ideal daily health-optimizing supplement. High in fiber, protein and essential fatty acids, Vega is naturally filling and satisfying, helping to reduce appetite and cravings. With just 220 calories and 2g of net carbs per serving (natural flavor), Vega is an excellent choice for those on a calorie-reduced diet. Easily digested, alkaline and great tasting, Vega is clean and green, containing no animal products, dairy, egg, fillers, gluten, soy, sugar, wheat or yeast. Receive 50% off all Health Optimizer tubs. **For a limited time only.
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| PUR-A-THLON | 
SAVE THE DATE!
3rd Annual Pura Vida PUR-A-THLON
to benefit Brent's Place
Friday, May 11th
6:00am - 6:00pm
Get ready to pedal hard, dance, downward dog, sculpt and get hot for a great cause!
Share the power of an hour as participants can choose a power pack of one, two, three or a full day of classes such as Indoor Cycling, Strong Body, Dance, Yoga or enjoy a day in the Spa all led by Pura Vida's professionally trained and certified staff. All participants will receive refreshments and the use of Pura Vida's facilities before and after class. We'll wrap up this 12-hour event with a celebration for Brent's Place kids with cancer and their families with a Viva la Vida party! Proceeds benefit Brent's Place - a nonprofit public charity, which provides housing and programs for children with cancer and their families.
Brent's Place is a home away from home for families coming to Denver for life-saving treatments. Their goal is to alleviate fears and remove burdens while providing a necessary bridge between the hospital and home. Brent's Place is the only hospital approved "Safe-Clean" housing facility for immune compromised patients and families. Brent Eley Foundation and Brent's Place are a 501 (C)(3) nonprofit public charity.
For additional information or questions regarding registration, sponsorship, participation or volunteering, visit brentsplace.org or contact Julie Gart at 720.343.2803 or jgart@brentsplace.org.
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TMOM
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Jonathan DiMarco
Front Desk Lead
Team Member of the Month
Experience/Course of Study:
B.S. in International Business and Sign Language, University of Northern Colorado
First Job: Resident Assistant in the dorms for five years.
Wellness Philosophy:
"Fitness needs to be perceived as fun or we subconsciously avoid it."
- Alan Thicke
Childhood Ambition:
A train conductor until I found out how dirty of a job it was, so I wanted to be an Olympic athlete.
Proudest Accomplishment:
My first full marathon, even though I didn't finish with a time I wanted, I was proud of the miles I did to prepare and that I didn't give up. This led to my second proudest accomplishment - registering for my next marathon and finishing 1st in my division, setting a course record in my age category.
Indulgence: Eating doughnuts (usually the entire box)!
Inspiration: For everything you've missed, you've gained something else; For everything you gain, you lose something else. Its about your outlook towards life. You can either regret or rejoice. I don't dwell on the past because I can't change it, but use what I have learned from it to guide my future. Smile, because it looks great on you.
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We're Mobile!
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up-to-date class schedules
add a class to your calendar
club specials and promotions
view hours and contact info
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Members Spa Discount
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Pura Vida Members receive a 10% discount on all full price services, skincare and retail products Monday-Friday.
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| VivoBarefoot | |
We've selected Terra Plana and their VIVOBAREFOOT line as our exclusive minimalist shoe provider.
We support the Barefoot Movement! It is important to acknowledge your transition from a traditional shoe to a minimalist shoe/barefoot training. Removing the heel rise in your shoe will affect your gait. Increasing your activity in these shoes conservatively and including foot strengthening exercises in your regime is key to having a successful transition.
Contact Heather for more info and to schedule your consultation and fitting with a Sole Specialist at heatherb@puravidaclub.com.
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| Lucia Light T-Shirts |
Pura Vida is selling
Lucia Light T-Shirts
for a limited time.
$30 each with proceeds benefiting PKS Kids.
A most comfortable burnout tee with 'Light' in different languages. |
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Phone Policy
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CELL PHONE USAGE
IS NOT PERMITTED
ABOVE FLOOR 2 OR IN
THE LOCKER ROOMS.
You may make calls
in the lobby only.
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| Corporate Memberships | 
Does your company qualify
for a corporate membership
at Pura Vida?
Contact Membershipfor more information. |
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A Note from Keith
Let's call February the Month of Spa here at  Pura Vida. I can't think of a better time to celebrate all things pampering than the month of St. Valentine.
The modern spa is descended from the ancient practice of bathing in hot springs and mineral waters. This dates at least to the Babylonians and Greeks, but most likely much earlier. There is debate whether the term comes from Latin or from the town of Spa, Belgium which dates back to the Romans visiting to "take the waters'. It was the Romans who created a far more complex ritual that incorporated healing procedures which would often include steam caves, body treatments and massage. As the healing aspects of the spa grew in both Europe and Japan, it was not until the 19th century when spas and formal wellness centers began to appear in the United States.
I feel somewhat connected to the philosophy of health and wellness through spa treatments as my great-grandfather was a physician who believed strongly in the medicinal aspects of mineral water, nutrition, massage and overall holistic wellness. He opened a therapeutic mineral water and healing center in 1926, built over natural sulfur mineral  springs called Rawl's Bath House. At the time, he was considered a "quack" for his belief in natural and holistic remedies to help and/or cure a variety of ailments; however, soon he was averaging 35 patients a day, with many people coming from across the country to be treated. Some of that interest and inspiration rubbed off on me, I suppose.
SPAVital, on the top floor of Pura Vida, carries on the tradition of holistic wellness practices. For many who do not use a spa frequently, the idea of a spa day (or a single treatment) may feel foreign or even self-indulgent. That's the point! Indulge and take care of yourself. Our goal at SPAVital is to practice an ancient form of healing with a modern twist of luxury and pampering. In January we introduced a new and extended menu of services, as well as a new product line. All services were extended by 10 minutes (without increasing prices) and we introduced a ritualistic foot soak before each massage. The goal of SPAVital is indeed the goal of Pura Vida as a whole: to live a life that is pure and well, and to become healthy through balance, as holistically as possible. Many of the treatments in the Spa work in tandem with the other offerings at Pura Vida: A deep tissue sports massage the day after a serious workout adds an amazing benefit to muscle healing. A therapeutic mud wrap after a few days of thermal Yoga is an amazing way to detoxify the skin and body for overall better health. A signature facial with a customized mask and nourishing serum is an amazing way to replenish the skin after a day of skiing. I could go on. The point is that all of the offerings at Pura Vida, from top to bottom, are not developed and created serendipitously. We work hard to insure that the ultimate experience is available and that the services compliment the ultimate goal: health and wellness...mind, body and soul.
The awards that the Spa has garnered in its most recent incarnation are formidable and rewarding: "Best facial" In-Style magazine, "Best Spa Service" 5280 magazine. Their accolades speak to the talent and professionalism of the staff. The service providers that work for Pura Vida/SPAVital are exceptionally gifted and to call them healers would not be a stretch. To have a service at the Spa (followed or preceded by a whirlpool soak) is an amazing experience. It is fitness for the soul and an important addition to the Pura Vida experience.
This Valentine's Day, the Spa has created a number of very enticing services, one of them being a side-by-side couple's massage with prosecco and organic chocolate. It is sure to be amazing and a gift that your significant other would enjoy. As well, we have SPAVital Gift Cards in any denomination that make a very caring gift. If you would like lunch delivered, we can do that. Flowers in the treatment room awaiting your arrival? No problem. We are happy to customize your experience to make this year memorable.
Although SPAVital is light years away from what my great-grandfather was doing at his wellness center in terms in luxury, the importance of resetting and finding balance remains the same. I look forward to seeing you in the Spa soon.
In health,
Keith
Keith Moore, General Manager
Pura Vida Fitness & Spa
p. 303.321.PURA (7872) | f. 303.321.VIDA (8432)
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GROUP EX
WELCOME SARAH FOX, Pura Vida Group Ex Coordinator
 Sarah Fox has been studying and working in the health and fitness industry since 2000. She spent the beginning of her wellness career as a middle school health and P.E. educator, which confirmed her love for fitness education and aided her in the decision to pursue her degree in Human Performance and Sport from the Metropolitan State College of Denver. While at Metro, Sarah worked as a Fitness Instructor, Personal Trainer, and Group Exercise Coordinator for the Campus Recreation Center at Auraria. Prior to stepping into the role of Group Exercise Coordinator at Pura Vida, Sarah served as a fitness intern as well as worked as a Personal Trainer and Group Ex and Cycling Instructor at Pura Vida. Sarah is always looking for opportunities to grow as a professional, believing that we should never stop learning, growing, and questioning our practices. Sarah not only has a great deal of experience and knowledge in the fitness industry, but a genuine love for helping people.
Please feel free to contact Sarah with feedback regarding our Programming schedule at sarahf@puravidaclub.com |
PERSONAL TRAINING
WELCOME JONATHAN BERRY!
 New to Denver, Jonathan has been a personal trainer for over twelve years in both England and Israel. Having studied in China and India, he has a strong foundation in sports, the martial arts and yoga. He works from a basis of breathe, balance and core-strength, enabling uninhibited multi-planar movement. He believes the absence of movement enables stagnation and that breathe with movement are key to unlocking health, strength and mindfulness. He works with individuals' strength and weakness to make fitness both Functional and Fun. Contact Jonathan at jonathanb@puravidaclub.com to schedule a session.
KBC CAMP a 6-Week Kettlebell Conditioning Program with  Personal Trainer Sean Morrison in Studio 1 Choose from one of the following classes: Mondays - February 27 - April 2
Saturdays - March 3 - April 7Train with one of the oldest, most effective and versatile tools in fitness. Combine strength and cardio training with the methods and movement patterns used by athletes, martial artists, and those who want to train like them. Challenge yourself mentally and physically, while building a leaner, stronger, and more efficient body. Member Investment: $150 Guest Investment: $195 Space is limited. Registration deadline is February 23rd.Contact Sean for more info or to reserve your space in class at seanm@puravidaclub.com.
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PILATES
NEW GROUP CLASS - PILATES BURN with Amanda Fletcher
 Thursdays at 12pm
An intense Pilates workout designed for you to feel the burn as you create results. This dynamic exercise program will leave you sculpted and strong, feeling the burn in your arms, abs, and tush.
Fee-based classes are included in any other small group programming packages in Pilates. Reservations are required 24 hours in advance.
Contact Amanda for more information at amandaf@puravidaclub.com or reserve your space at Member Services.
PILATES - WHY NOT?
 Stacy Weinstein
I talk about Pilates a lot. Most days, even when I am not teaching, I find myself talking about it. I don't have to, I want to. I like to. Sometimes I can't help myself. Am I addicted? Perhaps. Although a bit weird to admit, I've woken myself up many a time stretching, doing the hundreds, a Pilates favorite :), or talking a client through an exercise. I'm not sure if it makes me fluent, but I love what I do. I can speak for the other eight instructors at Pura Vida that they do, too.
Speaking Pilates is not just giving detailed instruction, or promoting certain exercises or conquering footwork. It's a belief and focus on better posture, balance and overall being. So what is that really? It's how you sit, stand, and feel on a daily basis. These are really the results that you "see". Yes, you might lose inches and tone and get a flatter stomach, but truthfully it's instilling movement and values and an understanding in what you do when you are outside of the studio.
If you think about how much time and money we invest in THINGS that make us happy, why wouldn't you do the same in something that is proven to give you a better quality of life?
For more information:
http://pilates.about.com/b/2011/08/29/stats-pilates-keeps-on-growing.htm
For info about Pilates at Pura Vida, contact Stacy Weinstein at stacyw@puravidaclub.com. |
YOGA
TIBETAN SINGING BOWL
 We are very excited to introduce the Tibetan Singing Bowl to the Pura Vida Yoga studio. The Singing Bowl is a Vibration bowl traditionally used to invoke a deep state of relaxation, which can aid one in entering into meditation. In addition to their traditional usage, the vibration bowl has been used for relaxation, stress reduction, holistic healing, and much more. Pura Vida Yoga Instructor Blair Vaughn Dyer explains a little about what the bowl means to her and how she uses it to enhance a mind body experience. "To me, vibration is a lot like music - it brings people together. It's a universal language that everyone can connect with no matter what language they speak. It feels great when it enters the body and it feels good when it flows in the ears, just like music. It's an amazing way to be lifted out of mediation or Savasana and it's a soothing way to "come back to life" after the bliss of a yoga or meditation class. The vibration bowl experience is the dessert to a yoga class, a very special treat!"
WELCOME ANGIE ARNOLD AND KULA FLOW
 Tuesdays 8:00-9:15am
Thursdays 5:00-6:15pm
Angie..."Kula Flow is a vinyasa style yoga with an emphasis on creativity and alignment. Classes are inventive and challenging sequences of sun salutations, standing & seated postures, back bending and inversions - guided by a steady breath to tone and calm the mind. There is also the use of bandha work to open and strengthen the inner body."
PRE-NATAL WORKSHOP with Jennifer Lux
DONA Certified Birth  Doula, Prenatal/Vinyasa Yoga Instructor & Mother
Saturday, February 4th
2:00-4:00pm
This workshop will include an in-depth focus on the mental and physical shifts of pregnancy, as well as the yoga poses that strengthen and support you during this unique time. Instructors and non-pregnant women are welcome. No previous Yoga experience necessary.
Members: $25 Guests: $30
Reserve your space today at Member Services.
YOGA FOR BEGINNERS WORKSHOP with Dana Hanizeski
 Sunday, February 19th
2:00-3:30pm
Learn the fundamentals of yoga in an accessible format. We'll cover many of the basic poses you will encounter in a yoga class at a slower pace, focusing on body position and alignment while in the pose.
We will also cover the general format of a yoga class, including a brief meditation at the beginning of class, as well as a guided relaxation at the end of class.
This workshop is open to all levels of fitness and flexibility!
Members: Complimentary Guests: $30
Reserve your space today at Member Services.
QI GONG WORKSHOP with Diane Mueller
 Saturday, February 25th
2:00-3:30pm
Experience movement using Qi Gong technique to increase back strength with emphasis on muscle elongation and flexibility. Learn easy exercises to decrease back pain and enjoy life! These exercises can be done in your office, at home or even in the elevator!
Members: Complimentary Guests: $30
Reserve your space today at Member Services. |
KINESIS
KINESIS MEANS MOVEMENT.
 In a Kinesis workout, you incorporate more movement with your strength training regimen - consequently reaping the benefits of increased cardiovascular capacity, muscular endurance and core strength! Take the Kinesis challenge in February. Use Kinesis in a private or semi-private session 2x/week throughout the month and experience the difference!
Kinesis Private Sessions - 30 minutes:
5 sessions = $261.25
10 sessions = $495
Kinesis Group Sessions - 30 minutes:
5 sessions = $95
10 sessions = $180
Contact your favorite Kinesis instructor or Heather at heatherb@puravidaclub.com for more information.
Click to view Kinesis Schedule.
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HOLISTIC NUTRITION
NEW BODY PROJECT with Sara Kosick, Master Personal Trainer  & Holistic Nutrition Therapist
March 6th-29th
Tuesday/Thursday at 6:30am
Join Sara for this proven effective course. Attain your goals in just 4 weeks, with nutrition and group personal training that meets twice a week.
Get in on the program that gives you results for just $199. Limited to 7 participants.
CLEAN & GREEN 10-Day Pura Vida Cleanse with Sara Kosick
Orientation:
Tuesday, February 28th at 5:30pm
Get in touch with what your body is trying to tell you symptomatically. Remove the clutter, interruptions and variables from your diet, and concentrate on the basic daily functions your body performs and how efficiently you perform them.
Reserve your space by 2/24/12. Cleanse fee will be due at this time. Reservations for this cleanse are non-refundable after the deadline. Class is limited to 25 participants.
Contact Sara at sarak@puravidaclub.com with questions or to reserve your space for the above programs.
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LA VIE D'AMOUR
 Relaxing Romance
60 minute Side by Side Swedish Couples Massages. $150
Side by Side Serenity
90 minute Side by Side Signature Couples Massages, followed by Prosecco & Organic Chocolate. $250
A Toast for Two
90 minute Side by Side Signature Couples Massages, followed by 50 minute White Chocolate Pedicures & Prosecco. $320
Rock my World
90 minute Balancing Hot Stone Couples Massages, followed by 60 minute Customized Facials & Prosecco. $370
Prep for Love
Bikini Wax, Lash Tint & Vital Nails. $99
WELCOME BLAKE YOUMANS, our new Spa Manager
 Blake comes to us from Las Vegas, NV where he managed a Medical Spa for 4.5 years. He is also a certified Paramedic and has been since 2005. Blake received his Bachelors degree in Biology in 2001 from the College of Charleston in Charleston, SC. He has vast experience in customer service and vows to make every experience at SPAVItal exceptional for both members and guests.
MONDAY MASSAGE 
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Every Monday we offer a 60 Minute Swedish Massage for just $70, including gratuity.
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TUESDAY FACIAL 
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Every Tuesday we offer a 60 Minute Customized Facial for just $80, including gratuity.
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Book now as these appointments go fast. Stop by SPAVital on Floor 4 or call 303.999.2900 today to book a relaxing or energizing treatment. Book online. Download the SPAVital Menu. |
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| MAT | |
Muscle Activation Techniques Physical Therapy improves the body's ability to achieve optimal levels of function by increasing the body's range of motion, restoring muscular alignment and eliminating compensation patterns.
We're here to help YOU get MORE out of your workout and maintain optimum levels of function! Stop by on the lower level or call 303-999-2999. muscleactivation.com |
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