| We Love Our Members |
Add your Loved One to
Your Membership Complimentary in February!
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Share the Experience
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a monthly guest for all members
FEBRUARY 5TH is the last day to add your VIP guest for the month.
Invite your friends to experience 5280 Magazine's Top of the Town "Best Health Club"
Contact your membership consultant today 303.321.7872
Ashley DeLong ashleyd@puravidaclub.com Juliet Dawkins julieth@puravidaclub.com Phoebe Zelenka phoebez@puravidaclub.com
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| We Love Our Members |
Refer a New Member in February and Receive
$10 off your Monthly Dues for the Lifetime of their Membership!*
Have someone in mind? Contact your Membership Consultant.
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Pura Vida Video
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| Word of the Week |  "There is suffering in life, and there are defeats. No one can avoid them. But it's better to lose some of the battles in the struggles for your dreams than to be defeated without ever knowing what you're fighting for." - Paulo Coelho |
Pura Vida Gives Back
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JOIN US
SUNDAY, FEBRUARY 13TH for our monthly program. OPERATION SMILE provides medical treatment for children in need in over 60 developing countries around the world.
Since 1982, Operation Smile has provided life-changing surgery for nearly 200,000 children. We change lives one smile at a time. www.operationsmile.org
Questions? Contact Juliet at julieth@puravidaclub.com
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Pura Vida Social
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Wednesday, February 23rd 6-9pm Mix & Mingle with our amazing members at OTOTO 1501 S. Pearl St. Denver 303-733-2503 www.OtotoDen.net |
| Thank You! |
A very heartfelt thank you to those of you that supported the Supply Drive for Brent's Place. We raised over $800 in supplies for the families in need.

Look for details coming soon for the 2nd Annual Brent's Place event featuring the
Pur-A-thlon!
On Friday, June 10th we'll host classes from 6am-6pm indoors AND outdoors - and finish the day with a VIVA LA VIDA bash.
If you're interested in corporate sponsorships, volunteer opportunities or individual class registration, contact Heather at heatherb@puravidaclub.com
or visit www.brentsplace.org.
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| Sweaty Bands |
Pura Vida now carries
Sweaty Bands Headbands.
Sweaty Bands are the ultimate sport and fitness headband and best of all - they stay in place!
Sweaty Bands can be found in the second floor retail area and are a great way to accessorize your workout. Come browse our newest selection of bands!
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Members Spa Discount
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Pura Vida members receive a 10% discount on all full price services, skincare and retail products Monday-Friday.
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| TMOM |
 Holly Troutman Team Member of the Month
Experience/Current Course of Study: Esthetician
First Job: At 15, I worked at a restaurant called Round the Corner. Customers ordered by phone and I served them on roller skates.
Wellness Philosophy: Always find an equal balance in life. Have a vision and values set for yourself. Always cleanse your skin before going to bed and drink plenty of water.
Childhood Ambition: To be a teacher, chef and veterinarian.
Proudest Accomplishment: Moving from Alaska to Colorado at a young age and creating a life for myself. Indulgence: Mexican food - I could eat it every day of the week!
Inspirations: My family, fiancé and music.
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Follow Us
| Follow our Facebook page for the latest info.

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Sweet Tweets
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Receive weekly "SWEET TWEETS" free give-aways, theatre tickets, reduced spa pricing and more.
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Locker Rentals
| Lockers are available to rent in both the men's and women's locker rooms.
 Rentals start at $35 a month and include laundry service.
Inquire at Member Services. |
| Corporate Memberships | Does your company qualify for a corporate membership at Pura Vida? Contact membership@puravidaclub.com for more information.
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Phone Policy
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CELL PHONE USAGE IS NOT PERMITTED ABOVE FLOOR 2 OR IN THE LOCKER ROOMS.
You may make calls in the lobby only.
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| H20 |

Fresh, filtered water is located throughout Pura Vida for your convenience.
Bring your reusable water bottle with you when you work out and fill up at either the water machines on the 2nd and 3rd floor or at the water sinks on each floor. We also have Fiji Water available for purchase on the second floor, if you forget your water bottle. Please look for the recycling containers throughout the Club to dispose of your Fiji bottle. |
Organic Cleaning
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Denver's first true full-service 100% organic laundry & dry cleaning service Pick up Tuesday and Friday. Stop by Member Services to start your order today!
greenshirtdenver.com
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A MESSAGE FROM KEITH
My daughter, who is now nearly 13 years old, has been going through growing pains these past few months. Her joints hurt in her knees, feet and hands, her appetite has increased and unbeknownst to her, her cognitive and social skills are changing and emotions are running high. In other words, my little girl is becoming a teenager. How did this happen so fast? Where did the time go? How do I prepare for this next stage in her life and insure that I am able to guide her through the rough waters ahead? How do I show leadership as a parent as she grows and matures?
As I was pondering these thoughts over the weekend, my daughter's quick growth spurt and growing pains became analogous to Pura Vida. The same bittersweet emotions came to the surface as I looked back on our journey thus far, and to the exciting times ahead. Growing and maturing is part of life and the journey is just as important as the destination. Pura Vida has indeed experienced growing pains these past few months. What was once a quiet health club has become a busy and vibrant place. Where once group fitness classes had fewer than five people participating, classes now are seeing record numbers. When not so long ago the fitness floor was relatively quiet on a weekday night, there is now an energy and dynamic that motivates. The goal from the beginning was to be the very best that we could be and to do so with expertise, dignity and grace. Our members have always come first and have been instrumental in creating the Pura Vida ethos that drives us forward on a daily basis. We are determined as we move through our busiest season of the year (and in our history) not to lose sight of our core values and vision. My management team and I continue to have weekly discussions on the growth of Pura Vida. While on the one hand we feel immensely grateful that we have been successful in these very difficult economic times, we also look back fondly on the days when we knew each and every member personally and strived to develop a friendship beyond the club. That said, we will continue to make every effort as we grow into maturity to know our members by name and to create a place that transcends the ordinary. At the end of the day, Pura Vida is more about the people and the culture we are building than about the equipment that is placed within these four walls. Our common goal is to live a balanced and exceptional life and to share this vision with our members. Collectively we will get through these growing pains. The beauty of something fully developed is the history and stories that lie below the surface and which build the character. For Pura Vida, that story is exceptionally beautiful and I thank you for your support and friendship along the way. In health,
Keith
Pura Vida Mission Statement: To provide excellent service to our distinguished members and to ensure that every member experience is personalized and unique. We deliver what we promise, act with integrity and offer the best overall experience and value of any health club in Colorado. Keith Moore, General Manager keithm@puravidaclub.com Pura Vida Fitness & Spa
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GROUP FITNESS
SCHEDULE CHANGES
Visit the website for class changes effective February 1st.
LEARN TO MoVe
An introductory class for those interested in establishing the skill set to maximize the benefits of our MoVe classes featured complimentary at Pura Vida.
Space is limited. Limit one class per member.
Reserve your space at Member Services.
Choose from any ONE of the following classes:
Sunday, February 13th 11:30-12:30pm with Stacy Weinstein
Wednesday, February 16th 8-9am with Amanda Fletcher
Saturday, February 26th 12:30-1:30pm with Stacy Weinstein
BALLET BODY - Exclusively at Pura Vida
This class will tone and sculpt, giving you the lean, dancer's body look you desire.
You will sweat and burn your way through strength training exercises rooted in Ballet, Pilates, and gymnastics. We've added more classes AND a ballet barre for the complete ballet conditioning experience.
Tuesdays 12:30pm with Amanda Tuesdays 6:30pm with Kat Thursdays 9:30am with Amanda Thursdays 5:30pm with Kat Fridays 12:30pm with Jasmine Fridays 4:30pm with Jill
Contact Heather for more information about complimentary classes at Pura Vida at heatherb@puravidaclub.com. |
PERSONAL TRAINING
Take advantage of the Personal Training referral program in February. Refer a new member or client to your Personal Trainer and we'll extend a complimentary session to you.
Contact your Personal Trainer for more information.
PURA VIDA'S VERY OWN Alex Carneiro was recently featured in the February issue of Muscle and Fitness, an international magazine distributed throughout the world. A professional fitness model, Alex trains his clients to feel and look their best and is eager to continue working with individuals looking for a challenge.
THE GET IT BACK SYSTEM AT PURA VIDA
Created by Master Trainer Glenn Hattem
If you're experiencing post-holiday winter blues or have recently gained weight and lost motivation to stay on track with your workouts, you should consider the Get IT Back system.
Let Fitness Expert and author Glenn Hattem help you get unstuck and out of your rut. Check out his Get IT Back System, a highly-effective, comprehensive exercise and nutrition program that will help you get energized and take back control of your health and your life, regardless of your fitness or experience level. Look and feel the best you have in years!
The GIB system is available on the 2nd floor of Pura Vida. If you're interested in working with Glenn personally, contact him at glennh@puravidaclub.com.
PRIVATE AND SEMI-PRIVATE BOXING with Adrian Wegeng, Elite Personal Trainer & Savate Kickboxer
Contact Adrian to book your session. adrianw@puravidaclub.com.
TRAINER TALK with Master Trainer Tim Harris "It seems my motivation and body ebbs and flows without any predictability. I'll have days and even full weeks where I feel physically fatigued and my strength just isn't there. Why is that?" This may be due to the varying levels of stress in your life. Our bodies can't perceive the difference between physical stress and mental stress. It's helpful to provide yourself some "check in" time.
Stress is caused from joyous experiences as well as unpleasant events. Our bodies then have a hormonal response that can become taxing. With that stress, healthy coping skills become very beneficial. Exercise is a great coping mechanism, however, under very heavy or prolonged periods of stress, you may have to re-structure your workouts. When the body doesn't have the strength or endurance for your scheduled workout, dial it down.
With exercise, we have options on how to manage stress and recover. You can do this through rest, diet, and sleep. By using these methods, you'll overcome mental stress in stride. It is only through proper recovery the we can achieve optimal wellness. Contact Tim at timh@puravidaclub.com to answer your fitness questions! |
YOGA
FOR THE LOVE OF YOGA A Beginner's Workshop with Jessica Sherwood
"A photographer gets people to pose for him. A yoga instructor gets people to pose for themselves." - Terri Guillemets
Focus on creating a Yoga practice with clarity and devotion.
In this workshop, we will focus on alignment and the importance of a safe and healthy practice with an emphasis on standing and seated asanas. Space is limited. Reserve yours today at Member Services.
Members: Complimentary Guests: $50
ENJOY PURA FLOW with Blair Vaughn Dyer
Wednesdays 6:30-7:45pm
Check out our ongoing yoga offerings on our yoga schedule.
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PILATES
INTRODUCING JUMP AND STRETCH
Mondays 11am with Colleen Glenn
Thursdays 5:30pm with Stacy Weinstein
This challenging cardio-based Pilates group class will increase your heart rate while you stretch and strengthen your muscles. Focus is on high-intensity interval training and core stability. No previous Pilates experience necessary.
This is a fee based class and is included in any other small group programming packages in Pilates.
Reservations are required 24 hours in advance.
PILATES DISCOVERY with Stacy Weinstein

Saturdays 9-10am
March 5 - April 9
OR
Mondays 6:30-7:30pm
March 7 - April 11
Learn the fundamental and foundational techniques of Pilates in Discovery six-week program. This series will introduce you to a comprehensive list of exercises on the mat and reformer, an understanding of the Pilates method and its benefits. You'll learn how to strenghten your core, improve your coordination, flexibility,
agility and focus on body awareness you can take with you and incorporate in everything you do.
Wear comfortable clothing, socks are optional, no shoes please. This class is limited to a small group of six people. $199. Contact Stacy to reserve your space or for questions at stacyw@puravidaclub.com
OPEN GYM ANNOUNCEMENT
Please note that participation in Open Gym classes requires an established skill set in Pilates to provide a safe and effective experience for yourself as well as your fellow class participants. Prior Pilates experience is required. Our experienced Pilates Staff will hold the authority in determining your ability to participate.
For info about Pilates at Pura Vida, contact Heather at heatherb@puravidaclub.com.
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KINESIS CALLING ALL WEEKEND WARRIORS
 Have you tried Kinesis yet? It's fun, fast and effective! Check out the following classes: Saturday 12-12:30pm with Stacy Sunday 11-11:30am with Natasha Your first class is on us!
Contact Heather at heatherb@puravidaclub.com for more info.
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HOLISTIC NUTRITION NEW BODY PROJECT with Sara Kosick
Elite Personal Trainer & Holistic Nutrition Therapist Tuesday/Friday at 6:15am February 8th - March 4th
Join the long list of NBP graduates that lost an average of 8 lbs and 3% body fat in just 4 weeks! Let's make 2011 another successful year. $199 includes weekly nutrition and meal plans, trainer-developed workout routines, Kinesis training and Studio 1 circuits. This 4-week nutrition and group personal training is limited to 7 participants. Contact Sara at sarak@puravidaclub.com to reserve your spot. OLIVE & SUN DRIED TOMATO SQUASH 1 large spaghetti squash
1 package sun dried tomatoes (dry) 1 can medium ripe olives 1 clove garlic 3-4 tbsp extra virgin olive oil Preheat oven to 350. Cut squash in half and de-seed; bake face down and covered on a baking sheet for 30-45 minutes (depending on size). Meanwhile prepare your tapenade; rehydrate sun dried tomatoes by adding hot water and soaking for 5 minutes. In a food processor, combine tomatoes, olives, garlic, and olive oil and chop to desired consistency. Mix tapenade into the squash and enjoy!
GROUP NUTRITION AND PERSONAL TRAINING
Contact Sara Kosick for your individualized evaluation and consultation at sarak@puravidaclub.com
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SPAVITAL LOVE MANY THINGS YOUR FACE Plump and replenish skin for a renewed youthful flush with juicy organic strawberries, calming rhubarb and restoring hyaluronic acid. 50 min..$90
YOUR BODY A moisturizing and conditioning formulation that contains cocoa, macadamia nut oil, almond oil, ginseng, lecithin and vitamin E. This hydrating and collagen-boosting wrap also contains antioxidants which help refresh and nourish the skin. 80 minutes.....$115
YOUR FINGERS AND TOES Hands and feet are bathed in the soothing Champagne Bubble Bath. Nails and cuticles are shaped and treated. An invigorating exfoliation with Antioxidant Sugar Scrub, followed with the smoothing moisturizers found in our Antioxidant Body Butter. 75 minutes...$75
YOUR TIME TOGETHER Access to Pura Vida, 50 minute services of your choice and champagne toast for two. $168
YOUR PARTNER Treat your loved one to a gift they will truly enjoy and remember. SPAVITAL at Pura Vida is the perfect gift to give to someone who deserves a guilt-free day of pampering. Purchase a gift card and book the service during the month of February and receive 10% off your gift card. IF YOU DARE...inquire about our "La Vie D'Amour" Package.
Stop by SPAVITAL on Floor 4 or call 303.999.2900 today to book a relaxing or energizing treatment. Book online.
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Ask Dr. James
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Q&A with DR. JAMES ROUSE - Chief Evangelist of Mix1
 "I'm having difficulty finding balance in my life. There does not seem to be enough hours in the day to give 100% to everything I want (and need!) to do. Work, kids, gym...it's overwhelming. Any ideas on how to balance all of this (Pura Vida is an integral part of my day) and still give each my all?" Good for you in desiring to bring your A Game to the most important areas of you life. Be inspired in knowing that the persistent, loving practice of self care is directly related to the highest level of happiness and fulfillment. Balance is supported and sustained when you begin with you. When you are courageously committed and consistent with your ritual of Pura Vida, movement, body work and community connection your ability to confidently and optimistically create your day with balance, greater ease and grace will be more possible. Strive for personal excellence versus unrealistic perfection - as the experience of balance is dynamic and not static. I encourage you to be mindful of how well you move with your day and life when you begin with you time - notice how when you are "fed" first you are more open and available to nourish every area of your world with presence and balance. Dr. James Rouse is the Chief Evangelist for Mix1 all natural protein drinks. www.mix1life.com
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Restaurant Insider
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with JEFF SUSKIN
 Twenty-six years ago, when sushi was a virtually unheard of indulgence, brothers Yasu and Toshi Kizaki opened Sushi Den in Platt Park, as close to the booming Wash Park neighborhood as they could get. In the beginning, they relied on importers and distributors to get the fish they needed, but the selection was limited. "Because we did our business in the Rocky Mountains, suppliers didn't take us seriously," Yasu recalls. They knew if they could import directly from the source, both the quality and selection would be better. Since its inception a quarter of a century ago, Sushi Den has grown so much in popularity that the Kizakis saw fit to open Izakaya Den across the street - a concept that includes Sushi Den's full sushi menu, as well as a globally-influenced kitchen menu. The Kizaki family have done it again with the newest addition to their superb restaurant line-up in Denver. A little brother to Izakaya Den and Sushi Den - OTOTO (across the street from both Izakaya and Sushi Den) is a chic, more casual concept with a variety of "Touched," "Lightly Touched," and "Untouched" dishes for dinner. OTOTO showcases an invigorated dinner menu, including the likes of ceviche, carpaccio, sweetbread, and a curiously delicious Colorado lamb entree. Pura Vida members will certainly embrace this new addition and the Kizaki brothers look forward to welcoming you for lunch and dinner, as well as at the upcoming Member Social. www.facebook.com/ototoden Bon Appétit! Pura Vida member Jeff Suskin is the publisher of DiningOut Magazine, The Great Restaurants of Denver and Boulder, as well as 12 other editions in various cities around the United States.
Restaurant questions? Email Jeff at jeffsuskin@diningout.com. He'll help you make a great dining decision.
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| MAT | |

MAT improves the body's ability to achieve optimal levels of function by increasing the body's range of motion, restoring muscular alignment and eliminating compensation patterns.
Check it out on the lower level or call 303-999-2999
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