We Love Our Members
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Refer a new member
in February and receive
a $50 Gift Certificate
for Shanahan's Steakhouse.
shanahanssteakhouse.com
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PUR H20 for Haiti
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THANK YOU ALL
for coming together to raise over $4000 for
Thirst Relief International
in Haiti.
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Free First Fridays
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Join us in sharing
the spirit of Pura Vida
NEXT FREE FIRST FRIDAY
March 5, 2010
Invite a friend, family member or colleague to join you for a workout on the first Friday of each month
Compliments of
Pura Vida Fitness & Spa
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Follow Us
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Follow Pura Vida on
to receive weekly
"SWEET TWEETS"
free give-aways, theatre tickets, reduced spa pricing and more.
You can also follow us on
Facebook and YouTube.
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Team Member
of the Month
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JAIME BARAJAS TORRES
Your First Job:
Worked at Old Chicago Restaurant
Childhood Ambition:
When I was young, I wanted to be a teacher.
Proudest Accomplishment:
My family, including my daughter Adriana. I am so proud to have them as my family
Indulgence:
Mexican food!
Inspirations:
I have always wanted to be a professional referee.
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Members Spa Discount
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Members receive 20% off their Vital Spa services
Monday - Friday
Call 303.999.2900 to book your 'feel good' today!
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Cell Phone Policy
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CELL PHONE USAGE
IS NOT PERMITTED
ABOVE FLOOR 2 OR IN
THE LOCKER ROOMS.
You may make calls
in the lobby only.
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Free MAT Consultation
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Pura Vida members are discovering the true benefits of Muscle Activation Techniques!
It's been great getting to know you and working with your trainers and instructors to get you to your next level of physical accomplishments. Good Work!
The Staff at MAT/PT
See below for details.
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Rack and Roll Clothing
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Fun, Funky, Affordable
Rack and Roll Clothing Company is always on the cusp of the latest fashion trends. Be the first to sport new fashions. Latest European styles at affordable prices arriving weekly at Pura Vida. Stop by for the best selection.
Arriving soon: workout, yoga and leisure wear.
For more info visit
www.rackandrollclothingco.com
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The Green Shirt
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Denver's first true full-service 100% organic laundry & dry cleaning service
Offering the convenience of pick up & delivery combined with the superior service you have come to love at Pura Vida.
100% biodegradable, non-toxic, odorless dry cleaning process
Complimentary reusable, recyclable garment bags
Recycled wire hangers
Email and text message notifications
Pick up Tuesday and Friday
Stop by Member Services to start your order today!
www.greenshirtdenver.com
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Pura Dog Vida
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Owners Melissa and Aaron Babich invite you to stop by and check out Bark.
Show your Pura Vida card and receive a free day with any doggie daycare package!
www.barkdenver.com
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A Message From Keith
 February! The month of love..the month of the healthy heart!
We had a tremendous January with a wonderful group of new members who have decided to make Pura Vida a part of a balanced and healthy lifestyle. Welcome to the club! January also set records in terms of member participation in group classes and personal training. A healthy club is an active club and because of each of you, and our dedicated charter members, Pura Vida is a success!
You will notice in March the new Studio One training area on the first floor of the club. Because the space was under-utilized, an entirely new training space is being developed. We will feature TRX, small group training and specialty programs and classes. This is a great amenity to Pura Vida and wonderful space to work with our talented trainers in a private setting.
As we continue to refine the member experience at the club, we decided that it was time to create an entirely new concept in Spa. It is my pleasure to introduce Vital Spa at Pura Vida and along with the new concept, our new Spa Director, Noel Cockrel:
"It brings me great pleasure to introduce Vital Spa at Pura Vida. We have been given an amazing opportunity to restructure our philosophy and menu, which will ensure that we are the best wellness spa in town. We are committed to excellence and providing unparalleled guest service. Our team will strive to make a profound difference in your specific needs and overall experience.
Vital Spa at Pura Vida is dedicated to finding the perfect balance between health and lifestyle. Our knowledgeable Spa professionals will help you to create a day designed around your personal well-being and complete rejuvenation of body, mind, and soul. It is imperative that we all take time out of our busy schedules to reset and realign our intention as we move forward in our daily life.
We offer a variety of treatments that are designed to improve overall energy and strength, while polishing and reviving at the same time. We suggest pairing your treatment with one or more of our vital enhancements to indulge in the ultimate purifying experience and completely awaken the senses. An 80-minute deep tissue massage can be paired with a self-heating sea-weed mud placed along the spine to penetrate those areas where you are sore and help to relieve tension. Our menu offers a variety of enhancements that will enable you to customize the perfect spa service for your needs. Vital Spa and Pura Vida Fitness will improve your quality of life and bring you the release you need to bring you back to your center.
I look forward to meeting each one of you and invite you to come in and experience a new lifestyle guided by necessity and personal attention."
Positive healthy change continues to be a way of life for us at Pura Vida. Our goal is a happy and healthy member. We hope you enjoy the changes we have made for you.
Keith
Keith Moore, General Manager
keithm@puravidaclub.com
Pura Vida Fitness & Spa
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Fitness
ANNOUNCING STUDIO ONE AT PURA VIDA
Opening March 1st
We've committed to transforming the pedestrian entrance on the 1st Floor to Studio One.
Studio One will feature innovative small group Personal Training programs including TRX, Kettlebell and more, and will also provide additional space for you to train. We will host an assortment of training accessories, including a heavy bag, bands, balls, jump ropes, etc.
Enjoy the additional space of your new studio on Floor One.
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Group Fitness
INDO-ROW - IS YOUR SPLIT LEGIT CHALLENGE
 Congratulations to our 2000-meter First Place finishers - Jen Helms (7:27) and Darin Heiter (6:50)
Also, congrats to our other finalists that made it a great race:
Jimmy Aspinwall 7:00
Alex Trowbridge 6:58
Brad Alger 7:09
Christine Thiabut 8:09
Jen Strailey 8:10
Jan Nelson 8:15
Thanks to all that participated in the pre-qualifying competition. Look for the next challenge coming soon.
SMART ROW with Sara Kosick, Adrine Writer, Jen Rico, Adrian  Wegeng
Fridays at 11:30am
Trainer taught Indo-Row class. Each week you'll work with a different Personal Trainer, focusing on technique and proficiency. Train smarter, not harder.
NEW INDOOR CYCLING CLASS - CYCOLOGY
 Mondays 6:45-7:45pm with Stacey
Tuesdays 4:30-5:30pm with Jasmine
Saturdays 8-9am with Jasmine
This cycle class integrates empowering mantras, affirming quotes, and positive intention as you release mood-enhancing endorphins. It's a workout for your body and your mind.
*Please note, in an effort to accommodate member requests, we will permit the usage of Bikes/Rowers while class (i.e. Indoor Rowing or Cycling) is in session. However, all individuals must acknowledge that no disruption of class is allowed (i.e. conversations with class participants or others, use of studio AV equipment, direct requests to the instructor in session, etc.). We hope that this new protocol will serve as a beneficial protocol for all.
RESERVATION POLICY
With the intention of providing an exceptional, semi-private class experience to our members and guests, we will continue to host limited participation classes with MoVe, Indoor Cycling, and Indo Row. Limiting the participation to 9 for MoVe and 15 for Indoor Cycling and Indo Row will give our instructors and coaches more of an opportunity to create a personal experience as opposed to an over-crowded class. Reservations will be accepted at Member Services on the 2nd floor. Reservations can be made within the 90 minutes prior to the start of class - either in person at the desk or over the phone. Reservations will only be accepted for the individual making it (i.e. members and guests cannot reserve a space for friends, colleagues, etc.). A reservation will be forfeited if the member/guest is not present at the start of class.
Look for Schedule changes effective March 1st!
Contact Heather at heatherb@puravidaclub.com with any questions.
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Personal Training
FOR NEW CLIENTS ONLY - 3 SESSIONS FOR $150
 Find out how Pura Vida's exceptional personal training team can take your body to the next level. Our February "Superhero" sale happens only once a year!
All sessions expire 3/31/10. Offer valid until 2/28/10.
Limit one package per member.
Contact Heather at heatherb@puravidaclub.com to help you choose the perfect personal trainer for you!
NEW BODY PROJECT - See Below.
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Yoga
MEDITATION EXPLORATION with Billy Potocnik
 Sunday, February 21st
3-4pm
Members: Complimentary
Guests: $30 Investment
An introductory exploration into meditation offering an experience with different meditation styles and techniques. All levels welcome!
Space is limited. Reserve yours at the Member Services Desk.
IMMERSION SERIES: THE BREATH with Adam Ayers
 an informative and inspiring yogic view of the breath...
Sunday, February 28th
2-4pm
This workshop will provide a review of the biomechanics of breathing and the varying styles of breathing in yoga practices. We will practice a series of restorative yoga postures and exercises to release physiological and psychological tension thereby revealing a full, natural breath. We will also look at the various styles of breathing patterns and their effects on the nervous system.
All levels welcome! Reserve your space at Member Services.
Check out all the yoga offerings on our yoga schedule.
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Pilates
PILATES FOR A HEALTHY BACK with Jonathan Oldham
 Back pain is epidemic but it can be prevented by practicing specific exercises. Learning postural awareness, developing healthy movement patterns, identifying and mobilizing areas of restrictions in the spine through Pilates based exercises is the class focus. Bring a new found awareness to all the ways you move in life. No experience necessary.
PILATES JUMP AND STRETCH with Lainie Belitz
 Experience Joseph Pilates' dynamic standing floor work and unique plyometric sequences on the Reformer, utilizing a unique
attachment specifically designed for jumping. A great end-of-day stress reliever. A release of endorphins leaves
you uplifted and light. Please,
healthy knees and backs only. Three to six private sessions or participation in Discovery required for
class entry.
MAT TOWER
The traditional mat sequence executed with the support of the Pilates apparatus, Tower. It has springs to assist and support in all ranges of motion allowing you to accomplish more than you could without the device. This class develops a strong back and deep abdominal control creating a leaned out torso and toned legs and arms. Expect to bend, stretch and move in ways you never dreamed. Three to six private sessions or participation in Discovery required for class entry. Four participants only, sign up required beforehand.
Entry into classes require a minimum of lessons, get going with
Pilates Jumpstart and prepare for your new classes.
PILATES DISCOVERY
 New Discovery Classes Coming in March
Where your personal journey into Pilates begins.
Classes beginning early morning, evening, lunch and weekends for your convenience. Enroll a friend to enjoy the experience with you.
Cost of Course: $195.00
No substitutions or credit for classes missed.
Materials: Mat and Reformer Handout provided with course fee.
Call or stop by Member Services to register. Registration is final upon payment. We cannot reserve or hold a place without payment. Registration is on a first come/first serve basis.
For information about Pilates at Pura Vida, contact Colleen at 303.999.2952 or colleeng@puravidaclub.com.
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Kinesis™
THE LUNCH CRUNCH
 Tuesday/Thursday 12:30-1pm with Adrine
Friday 12:30-1pm with Heather
Break away from your work day and take advantage of lunch-time Kinesis classes. A total body workout in only 30 minutes! $20.
Reserve your space today at Member Services!
Contact Heather at heatherb@puravidaclub.com for questions about Kinesis.
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Holistic Nutrition
NEW BODY PROJECT with Sara Kosick
 Elite Personal Trainer and Holistic Nutrition Therapist
March 1st - April 19th
Mondays at 12pm
It's back! The 8-week nutrition and personal training program that gives you fabulous results, all for only $199.
Attainable results are at your fingertips - let's make it happen!
Contact Sara at sarak@puravidaclub.com to register and for more info.
HEALTHY ORIGINAL RECIPES
 From Pura Vida's Holistic Nutrition Therapist Sara Kosick
Check out the Recipes section of our website for healthy meal and snack ideas, updated monthly!
Have an excellent recipe that needs a healthy makeover? Send your recipes to Sara at sarak@puravidaclub.com.
For further nutrition advice or assessments, contact Sara Kosick, CPT, NTP at 303.321.7872 x 134 or sarak@puravidaclub.com.
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Vital Spa
VITAL VALENTINE'S GIFT CARDS
 Share the Love - Share the Savings
$100 spa gift cards for $80
$50 spa gift cards for $40
Gift cards to be redeemed by March 1st
VITAL VALENTINE'S SPECIAL PACKAGES
Romance and Retreat
Find the perfect balance of health and relaxation with your partner.
Choose between yoga for 2 (or any class to your liking) or all-access use of the health club to begin your day.
Follow your workout with 2 50 minute services of your choice.
Finish with a steam or whirlpool in our luxurious rest area. $160
A Toast for Two
Enjoy 2 80 minute massages followed by a 50 minute pedicure by your sweetie's side. Toast with a glass of complimentary champagne. $289
You Rock My World
Relax and unwind with 2 80 minute hot stone massages followed by 50 minute customized facials. $360
Prep for Love
Bikini wax, lash tint, and mini mani/pedi to get you ready for a night on the town! $99
Stop by Vital Spa on Floor 4 or call 303.999.2900 today to book a relaxing or energizing treatment.
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Free Consultation at MAT
MUSCLE ACTIVATION TECHNIQUES IS FOR EVERYONE - NOT JUST ATHLETES AND INJURIES!
Did you know the Muscle Activation Techniques facility downstairs offers free consultations to all Pura Vida members? Did you know they also accept many forms of health insurance? The therapist will perform an in-depth assessment to help you recognize any weakness, instability, or compensation pattern that could be preventing you from reaching your goals. Call today to schedule your consultation - 303.999.2999.
Visit our website: muscleactivation.com
Consultation Price: $97 Member Consultation Price: FREE
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