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Anniversary Promotion
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Prepay your membership dues for 12 months and receive a 15% discount!
Must prepay by April 30th.
Contact Membership for details
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Twitter & Facebook
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Most of us have heard of it: whether from a co-worker or a gossip magazine debating the openness of Demi Moore and Ashton Kutcher flirting through their "tweets."
What exactly is Twitter?
In the words of creator Jack Dorsey, "... a real-time short messaging service that works over multiple networks and devices. In countries around the world, people follow the sources most relevant to them and access information via Twitter as it happens - from breaking world news to updates from friends." Twitter allows users to create a profile and post whatever their hearts' desire, as long as it stays in their 140-word limit. Don't worry, no soul-bearing essays allowed.
Pura Vida can't resist the trend and we've found a way to make our tweets particularly useful for our members.
Visit our Twitter site:
www.twitter.com/puravidaclub
You will find information such as class cancellations or events going on at the club. If you choose to follow us, these updates will show up whenever you sign on to Twitter. We've tried to find many of our members already, but if we haven't found you or your curiosity has been piqued, find us! Besides following Pura Vida, you'll be a part of the hottest Internet trend of the moment. Who knows? Maybe you'll even get more personal with Demi and Ashton.
You can now find us on Facebook and share us with your friends!
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Locker Room Security
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While giving tours of the locker rooms and doing our general walk-through, we have noticed unlocked lockers with possessions in them.
We would like Pura Vida to remain a secure environment so please remember to lock your lockers.
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Cell Phone Usage
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For your privacy and
the privacy of others,
please use the lobby area.
Cell phone usage is not permitted in the locker rooms, on the fitness floor or in Nectar™.
Your cooperation is appreciated.
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Wellness Words
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Dr. Kathleen Gross
D.C. C.C.S.P. F.I.A.M.A.
Wellness Advisor
Are You Getting the Nutrients You Need?
So you eat a balanced diet, exercise and take a multivitamin, but is that enough? 50% of those taking multivitamins are still nutritionally deficient!
Why . . . biochemical individuality, absorption, chronic illness, aging, certain medications and lifestyle (including being a regular exerciser). All of these can contribute to deficiencies.
Why is this important? Vitamin, antioxidant and mineral deficiencies have been shown to suppress the immune system which can contribute to degenerative diseases, low energy and poor health in general.
You could be spending money on supplements you don't need and you may not be taking what you really DO need.
Find out if you are getting what you need.
MicroNutrient Testing is now available for Pura Vida members and non-members This blood test can be done at your convenience, or Phlebotomist will be on site Thursday, May 28th
6:30 - 8:30 am
$375.00 members
$450.00 non-members
Your interpretation with Dr. Kathleen is FREE.
Contact Dr. Kathleen for more information at 303.999.2934 or DrKathleen@PuraVidaClub.com
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Pura Dog Vida
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Because your pooch deserves a Pura Life too.
Have your dog walked while you work out! Contact Juliet at julieth@puravidaclub.com for rates and scheduling.
The Hound Lounge
Dog Beds
are located in our 2nd floor boutique. Exclusive to Pura Vida, these dog beds are sure to make your dog and home décor very distinguished. Custom orders available.
Please contact Juliet at julieth@puravidaclub.com
for custom orders or for more information on
Pura Dog Vida!
We have an exclusive agreement with BARK doggie day care. Show your Pura Vida Club access card and receive discounted doggie daycare at BARK.
www.barkdenver.com
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| EveyK Boutique
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Check out the new merchandise arriving weekly!
Gypsy 05
Royal Plush Active Wear
Bobi - Casual Gym Wear
Velvet Heart
and so much more . . .
men's clothing - 1st floor
women's clothing - 2nd floor
www.eveyk.com
Visit EveyK's New Location in the Lowry Town Center.
Open House
Thursday, April 30
6-9 pm
1O percent of proceeds go to the Adam Foote Foundation for children and families at risk.
RSVP to evelyn@eveyk.com
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Pressed4Time
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Pressed4Time offers a variety of dry cleaning services as well as shoe shining and repairs, alterations and leather cleaning.
It offers the convenience of pick up and delivery dry cleaning combined with the superior service you have come to love at Pura Vida.
Items will be picked up every Tuesday and Friday and returned on the next respective pick up day.
Stop by the second floor reception desk for more info.
All first time customers receive 20% off of their first order (5 piece minimum).
Pressed4Time is proud to offer you the services of Denver's Best Cobbler
Frank Westerfield of Westerfield Cobblers
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A Message From Keith
Pura Vida Members,
Three days after the 'party of the season' (denver Magazine) I'm still feeling discombobulated. I think the entire staff feels this way as we try to make sense of how, one year and eight days after the doors were opened, over 600 people came to celebrate the success of 'Denver's Best Heath Club' (5280 Magazine) and how, we as a team, have earned your respect and loyalty by doing something day in and day out that we love. The evening was certainly emotional for the core group who spent countless hours in a makeshift sales office for many months while the club itself was being erected. Dreaming, but more importantly working hard.
Before the doors opened for the party last Thursday, the Pura Vida and Nectar staff had a champagne toast led by J. Madden and it was certainly a time to reflect, take a breath, and to be thankful that all of the hard work has begun to pay off. Are we there yet? No, we're not. There will be many, many more hours of strategizing on how to make Pura Vida better...and different, fine-tuning and reviewing the good and the not so good of the past year and trying to do better. However, it is affirming to see the light at the end of the tunnel, and to feel confident, finally, that it's not a train headed in our direction. Life feels good right now.
The health club business is a funny line of work. Not 'ha ha' funny, but interesting funny (although there is indeed plenty of laughter along the way). As an industry, we are the equivalent of a 30 year old person who has just had a rapturous decade of debauchery (ahh...the 20's!) and is just now realizing its time to get serious. Most of us can remember the start of the craze (30 years ago) and many of us can look back with some regret (leg warmers and head bands ladies?) It seems a long while back from "Let's get physical" and Linda Evans Studios, Jazzercise and guy-only muscle gyms (although the soul of all of these trends still floats in the ether of many health clubs to this day). But in the last few years competition, and a public that demands a better product has forced the industry to step-up, and frankly it's about time.
Before accepting the position at Pura Vida, I was seriously considering a move to Sydney to oversee the marketing and brand development for 23 clubs throughout Australia. A friend in the industry was kind enough to recommend me for the position, and the phone calls with the executive team always took place at odd hours due to the time difference. I had studied the company and all of the key players, and the conversation was very close to taking the final step, which would be a very long trip down under. It was during the final call that I asked about the culture within the clubs...what is the philosophy, what does the staff say...what is the general tone? The answer that was given told me immediately that this particular group of clubs operated like clubs in the states did 10 years ago, that the industry in Australia was still in its wily youth...and that I would not be leaving for Australia: "As long as we can get the numbers in, sales numbers, we don't worry too much about who is using the clubs and who isn't".
You see, this was always a bone of contention with me, and with the industry as a whole. What it exactly IS about is who is using the clubs and why and how...and what can we do to help members use the clubs more. It's about health, wellness, balance, friendship and a lifestyle. I have been fortunate in my career that I have seen tremendous success stories within the lives of many members throughout the years. I have literally seen the industry save lives...well, not the industry, per se, but the people who work in it. And that ultimately is what it's about: the people, all of us, doing something that makes life a little better...a little longer...a little more fulfilling.
With spring here and summer around the corner, you will see many new offerings at the club. As most health clubs slow down the class offerings and other services in May, at Pura Vida, we have decided to do the exact opposite. Then again, we are not like other clubs. We want to see you more, not less. I look forward to seeing you more as we move through year number two, together, sharing Pura Vida.
Thanks for being a member.
Yours in Pura Vida,
Keith Moore
General Manager
keithm@puravidaclub.com
Pura Vida Fitness & Spa
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Fitness
PUR TRAILS ~ the path less traveled
 A Trail Running Club with Master Trainer, Chris Chacon
Take a break from the hectic rhythms of city life for a peaceful run along our Rocky Mountain front range - .a.k.a. your backyard! Allow yourself to connect with nature, and distance yourself (literally!) from daily stressors while taking in fresh Colorado mountain air and stimulating your mind, body, and soul.
BEGINS May 30th - Every Saturday morning at 7 am including trails from Morrison to Boulder. Open to all levels.
Stay tuned for more details. Contact Chris for more information at chrisc@puravidaclub.com or x 159
INTRODUCING LUCY'S FITNESS FRIDAY
 May 15th 2-6 pm
At the Lucy Store - 170 Clayton Lane - Cherry Creek North
Enjoy Fitness tips from Pura Vida Personal Trainers, Sip on Samples from Pekoe, Smooth on soufflé from Origins and enter for a chance to win a Lucy outfit.
BOOT CAMP ~ PURA VIDA STYLE
 with Anne Parker
and the PV Boot Camp Team
Session 1: May 4th - May 30th
On the Fillmore Green in Cherry Creek North
M - TH 5:45-6:45 pm
M/W 5:45-6:45 am
The first Saturday of every month at 9 am is "Bring a Friend Day."
Member fee: $200 In honor of our anniversary month, enroll by April 30th and receive $25 off!
Non-Member fee: $250
Participate in this action-packed, 60 minute format using the industry's latest innovative accessories, TRX and Kettlebells!
FREE DEMO - May 2nd at 9 am! Join us!
Contact Anne for more information or to reserve your space today at x161 or annep@puravidaclub.com
NEW GROUP FITNESS CLASSES!
 Tuesday 7 am TURBO KICK with Devra
Tuesday 10:30 am willPower & grace with Stacey Lei
Wednesday 7 am Jump! with Jen
Thursday 9:30 am Cardio Sculpt with Donna
Thursday 10:30 am NIA with Tracey
Friday 4:30 pm Jump! with Jen
Sunday 4:00 pm Pilates Mat with Ann
AND MORE! Stay tuned for details.
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Personal Training
TRAINING 101 with Master Trainer Tim Harris
 April 29 - May 20
Wednesdays 5:30 - 6:30 pm
Members: $149
Learn proper technique and form with resistance training
Heart Rate training for personalized cardiovascular programming
Be comfortable and confident in any weight room! Ideal for beginners!
Reserve your space today with Tim at 303.321.7872 x150 or timh@puravidaclub.com.
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Kinesis™
NEW PROGRAMS BEGINNING MAY 1ST
KINESIS™ FOR RUNNERS
 Thursdays at 7:30 am - 50 minutes - Only $30
For serious runners that want to improve their ability to run faster and longer without injury. Learn stretching, strengthening and plyometrics exercises to improve your performance.
KINESIS™ FOR GOLFERSFridays at 9:30 am - 50 minutes - Only $30 Drive farther with increased range of motion Learn tools and techniques to promote body awareness Prevent injuries and increase your athletic ability Contact Jen for more information about these programs at jenr@puravidaclub.com or x160 or reserve your space today! New
KINESIS schedule effective May 1st. Check the website for further
details in the next few days. Contact Heather for more details at heatherb@puravidaclub.com or x133
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Pilates
IMPORTANT REMINDER
 Reservations are mandatory for ALL Reformer classes. Contact the Pilates Desk to reserve your space - x104.
REFORMER SCHEDULE
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Nutrition
GROCERY TOURS
 Shop Smart to Be Well and to Achieve & Maintain Your Ideal Weight
Do
you find yourself buying the same things over and over again? Do you
buy convenience items to save time but know you could make healthier
choices? Are you ready to begin 2009 with a better eating plan?
Learn how to:
Select healthy snacks that are also convenient · Save time in the store · Purchase items for make ahead and freeze recipes to save time at home · Find fresh ingredients to add to prepared items for quick and healthy meals · Shop for ingredients in one of Dr. Kathleen's favorite recipes (surprise!)
Monday, May 4th
Wedensday, May 27th
5-6 p.m. Whole Foods
Members $35 Non-Members $42
Contact Dr. Kathleen to register or for more information about these programs at 303.999.2934 or DrKathleen@PuraVidaClub.com.
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Wellness
DEXA BONE DENSITY & BODY COMPOSITION TESTS
 Maybe you don't need to lose weight after all. Maybe you just need to lose fat and gain some lean muscle. Your bathroom scale cannot measure this. One of the most accurate ways tp access your fat to lean ratio is through central DEXA evaluation. How do you compare to healthy adults your age in terms of optimal bone density?
Hospital grade hip and spine DEXA technology is available to Pura Vida members and your friends and family.
By Appointment - Tuesday, May 26, 1 - 6 p.m.
Bone Density Members $119 Non-Members $144
Body Composition Members $199 Non-Members $144
Both Tests Members $149 Non-Members $179
For additional information contact Dr. Kathleen at 303.999.2934 or drkathleen@puravidaclub.com
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Nectar™
MOM FEEL GOOD DAY
 She's your mother, she's the mother of
your children, maybe she's you. Moms spend
the whole year putting everyone else first.
So even if she's not talking about it, there's one
gift she's hoping for this year - a day of spa. When you book treatments or buy a Nectar™ gift card for the moms in your life by May 10th, you can take advantage of our special Mother's Day Package:
2 hours of services for $175 or 3 hours of services for $225
Available for all May bookings and gift card purchases through May 10th. Call 303.999.2900 today to schedule your next appointment or book online.
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Member Parking
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Please remember the following tips for successful parking in the Fillmore Place garage:
Keep your parking ticket safe from creases, wrinkles, oils, or damage as all of these potentially demagnetize the validation and it will not read properly.
Each stamp is valid for up to three hours validation, per visit. Present your ticket for validation upon entry to the club so you do not forget to get your stamp before you leave.
If you experience trouble with the validator at the garage exit, please look carefully at the machine; there is a phone key pad and signage directing you through an auto-dialer system, through which the parking garage management may assist you.
As directed on the sign, please dial *1#, and if you do not receive an answer, move on to *2#. If you do not receive an answer, dial *3#. By following the sequential order, you will eventually reach the assigned parking garage manager on duty, who will ask you a series of questions in attempt to assist you and may activate the gate release remotely, if needed.
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