Pura Vida PUR 411 Newsletter

January 9, 2009

PUR 411

VIP MEMBERSHIP

Share your club . . .
Starting in January, all members of the club have a private VIP Guest List at the service desk.

Each member is permitted to add 5 guests to the list each month (names accepted the 1st-5th of each new month).
Each guest is permitted full club access for a period of 30 days. This is inclusive of all fitness classes and offerings.

Success in your fitness goals often come with encouragement from friends. We invite you to share your club with those who share our philosophy of Pura Vida.

Please click here for full details and to add to your list for January.

Pressed4Time

Dry Cleaning Service right at your fingertips!

Running short on time?
Use Pressed4Time, Pura Vida's dry cleaning partner.

Pressed4Time offers a variety of dry cleaning services as well as shoe shining and repairs, alterations and leather cleaning.

It offers the convenience of pick up and delivery dry cleaning combined with the superior service you have come to love at Pura Vida.

Items will be picked up every Tuesday and Friday and returned on the next respective pick up day.

Please stop by the main check in desk on the second floor for more information.

All first time customers receive 20% off of their first order (5 piece minimum).

Wellness Words

Dr. Kathleen Gross
D.C. C.C.S.P. F.I.A.M.A.
Wellness Advisor

Rejuvenate and Re-energize in 2009
It seems that everyday I see some new "magic bullet" promising anti-aging, longevity, weight loss, flat abs, boundless energy and increased libido. Well enough already! We all know that consistent lifestyle change, made at a doable pace over time, ensures success no matter what your goal or New Year's Resolution.

Pura Vida members are highly educated about fitness and health. They know what to do. However, given the busy lives we all live, support, accountability, structures and strategies need to be present to make these commitments happen.

Check out all the new programs being launched this month by our talented personal trainers, Pilates and yoga instructors. There is bound to be one that is a great fit for you.

It is still not too late to sign up for my PURification Program, which begins January 12 or 13th. If you indulged a bit during the holidays - good for you - don't feel guilty, but DO decide to cleanse and rejuvenate your body with this proven, researched and successful program.

Contact me at
DrKathleen@PuraVidaClub.com or 303.999.2934 to register or if you have any questions.

Featured Instructor

Sara Kosick
Elite Personal Trainer
Kinesis Instructor
Group Fitness Instructor

A collegiate athlete turned personal trainer, Sara has made it her passion to help others find their true self through health and fitness. Sara has met personal challenges and goals as a triathlete, runner, rock climber and yogi; and been a committed racer in some of Colorado's most respected events.

Sara holds certifications with NSCA as a Certified Personal Trainer and Certified Strength & Conditioning Specialist. She got her start as the Assistant Coach to her high school soccer team, Alexander Dawson; she mentored with the personal trainers of one of Boulder's top health clubs Rally Sport and Fitness; and began her career at Bally Total Fitness upon her move to Denver. She has been working in the fitness industry for over 3 years and is currently in school for Nutrition Therapy. Pura Vida was a dream match for Sara, embodying each aspect of total body wellness under one roof. She leads six of our challenging Kinesis classes, the ½ hour core-packed "Mad Abs" class (NEW - Mondays at 5:30 p.m. on the Fitness floor), and the PUR RUN running club (seasonal).

SARA'S CLASS SCHEDULE
Mondays - 8:30 a.m.
DEMO - Kinesis Studio

Mondays - 12:00 p.m. Intense - Kinesis Studio

Mondays - 5:30 p.m.
Mad Abs - Fitness Floor

Tuesdays - 7:30 a.m. Experience - Kinesis Studio

Wednesdays - 7:15 a.m. Kinesis for Yoga - Kinesis Studio

Wednesdays - 12:00 p.m. Experience - Kinesis Studio

Thursdays - 5:30 p.m.
Intense - Kinesis Studio

Thursdays - 6:00p.m. Experience - Kinesis Studio

"Wellness is an ongoing process that integrates body, mind, and spirit. I believe that a balanced healthy lifestyle is a choice that takes commitment and hard work." -Sara Kosick, CPT, CSCS

EveyK Boutique Sale

Jan 12th- 18th
Up to 50% off

Nightcap

Win a trip for Two to Costa Rica!

Our way of saying Pura Vida

Villa Caletas

Our membership culture is built on referrals. We take great pride in growing our club organically, with the like-minded goal to
Embody the Good Life.

November 18 - January 31
Refer your friends, family and colleagues:
YOU receive one month of
dues for each referral
THEY receive one month of dues for joining

The person who refers the most friends wins
5 days in Costa Rica!
Air Travel & Accommodations for Two. Ask Membership for complete details.

Member Parking

Please remember the following tips for successful parking in the attached Fillmore Place garage:

Keep your parking ticket safe from creases, wrinkles, oils, or damage as all of these potentially demagnetize the validation and it will not read properly.

Each stamp is valid for up to three hours validation, per visit. Present your ticket for validation upon entry to the club so you do not forget to get your stamp before you leave.

If you experience trouble with the validator at the garage exit, please look carefully at the machine; there is a phone key pad and signage directing you through an auto-dialer system, through which the parking garage management may assist you.

As directed on the sign, please dial *1#, and if you do not receive an answer, move on to *2#. If you do not receive an answer, dial *3#. By following the sequential order, you will eventually reach the assigned parking garage manager on duty, who will ask you a series of questions in attempt to assist you and may activate the gate release remotely, if needed.

Members Only Nectar Spa Discount

Feel Good at Nectar Spa

Nectar spa treatments

Book a service
on T/W/T between
9:00 - 11:00 a.m. or
4:00 - 7:00 p.m.
and receive 20% off.
Call 303.999.2900 today to book your feel good!

A Message From Keith Moore

Pura Vida Members,

As we move forward into a new year at Pura Vida, changes have been made that reflect executive management's desire to see the club succeed and prosper in 2009.

Change is never easy, but is often necessary to keep true to the original vision of the business, as well as to fine tune the current operations. With new leadership comes the ability to convey the message not only to you, our members, but to the Pura Vida and Nectar staff, that after eight months of business it is time to reflect and to look forward. When you became a Pura Vida member, we made a promise of overall fitness and wellness executed unlike any other health club in Denver. Beyond 'better' . . . Exceptional. My goal is to deliver that promise.

My club industry experience at executive level management spans 15 years in many of the nation's top fitness, tennis and golf country clubs. I believe very strongly in developing a club culture that reflects not only the common goal of better health, but in an overall balanced lifestyle that is supported by a like-minded group of people who call their club home.

A strong club culture grows through a healthy and connected membership base. As Pura Vida continues to grow, I kindly ask for your continued advocacy in the form of new member recommendations. Your friends, family and colleagues are already a very large percentage of our monthly new memberships. We appreciate you recommending your club to those in your circle. I do realize that along with this request comes our responsibility to take Pura Vida up a notch, as they say. I can assure you that Pura Vida, from top to bottom, will begin to reflect service standards that match the initial promise and the overall brand.

I'd like to thank you for your patience with some operational issues that we have been experiencing this month, as well to give a brief update:

Our 4th story yoga studio will be operational by February 1, if not sooner. Please look for club signage with information, as well as visit our website frequently for updates.

We have been working diligently with our engineering team to once and for all get the temperatures stabilized throughout the club. I realize it has been uncomfortable at times. Please note that this is a number one priority. I believe you will begin to experience a more comfortable environment from top to bottom immediately.

Pura Vida is an extraordinary health club and spa. The aesthetic beauty of the club reflects the warmth and loyalty of our members. Thank you for your support and being a part of our journey.

Please feel free to contact me directly at keithm@puravidaclub.com with questions, concerns, or simply to say hello. And of course I am always available to you while you are at the club.