TESTING
From Juvenal.
May 2010 - Vol 1, Issue 1
In This Issue
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Greetings!

Your introduction sets the tone for your newsletter and encourages the recipient to read further. Your style may be warm and casual, or technical and no-nonsense depending on your audience.

Know your target audience. Who are your most important customers, clients or prospects, and why? Know what is important to them and address their needs in your newsletter each month. Include a photo to make your newsletter even more appealing.
Try using case studies, success stories, testimonials or examples of how others used your product or service successfully. Solicit material from clients and vendors, or ask your readers to write. It's a win-win! You get relevant content, and they get exposure.
Include "How-to" articles or hints and tips on related subjects. Try a reader's poll. People love to give their opinion, and you can publish the results in your next newsletter.

End your promotion with a kick -- consider a postscript to reinforce one of the key product or service benefits.

Sincerely,
Debby Miller
Midtown Video