Greetings!
 Google is watching you!
You can either be excited, frightened or outraged by the developments Google is making over the next few months.
Among the latest is to use information from your Internet Service Provider to pinpoint where in the world you are so that it can provide you, it says, with more relevant search results.
For example,
- Say I type 'Italian Restaurant' into Google.
- Google has identified that 'restaurant' is a phrase where location is important.
- Google will identify that my Internet Service Provider is in Manchester.
- Google will present me with Italian Restaurants near Manchester and give me the option to change location.
As I said we can debate whether this is exciting, frightening or outrageous, but the upshot is - it is now more important than ever that Google knows where your business is.
My Top Tip: Putting your business on Google Maps is fairly simple and FREE, do it now.
Janet Smith
Making Websites Work |
 Good Email Marketing Still Works. |
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 I read a nineteen page report recently on the subject of "Consumer views of email marketing". To save you the bother I'll summarise, as I don't think its findings will come as a surprise to anyone:
- Consumers receive a lot of email. Most receiving several marketing emails a day.
- Relevance and timing is the key to getting read. The subject and the timing result in either interest or annoyance.
- Most users of email marketing don't respect the receiver. Often making it difficult to unsubscribe, sending the same email repeatedly or sending emails too frequently.
'Bacon' is a fairly new term in online marketing jargon for describing badly written, badly targeted or simply irrelevant email from businesses who are abusing the permission we have given them to send us email.
Used correctly e-mail is still a very powerful, cost effective marketing tool to help Convert enquiries into Customers, for generating repeat business and for getting referral business.
My Top Tip has always been: Never send bacon, send the 'full breakfast'; email that is targeted, relevant and interesting. And use a dedicated e-mail marketing service like Constant Contact to despatch it.
Top of newsletter. |
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