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From Janet Smith & Andrew Davis |
November 2007 |
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Contact Us |
Janet Smith
07785 255 042
07789 550 360
WSI Internet Marketing
Rishworth,
W. Yorkshire.
HX6 4QR
Tel: 01422 823 075 |
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Close to 65% of online marketers are now investing in marketing management and measurement tools.Over 50% of these businesses plan to upgrade their site analytics software.
WSI is a Certified Partner of ClickTracks, the world's leading provider of Web analytics. ClickTracks' design presents a clean, business-focused user interface that is free of unnecessary adornment like pie charts. The purpose of the tool is to let the data speak for itself, enabling marketers like you to make logical business decisions, without suffering from data overload. | |
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Greetings!
One of the great benefits of online marketing activity is that is it measurable.
One of the great problems of online marketing activity is that it is so measurable.
With some much information available, from the valuable; how many people visited your website? to the not so valuable; what screen resolution do visitors have? how do you make sense of it and how do you make decisions as a result.
For most businesses the place to start is with Google Analytics, besides anything else it is free*! (aren't those Google boys generous?). Once you get to grips with it you can set up automatic reports to be e-mailed to you daily, weekly or monthly and really keep a close track of the Key Performance Indicators of your website and on-line marketing activity. Alternatively you can get me to do it for you!
I hope all is going well with you. If you'd like to discuss your website performance or any other aspect of Internet Marketing don't hesitate to give me a call.
Janet
07785 255 042
* The Google Analytics product is FREE to use. To access it you need to have a Google account and have a few lines of HTML code inserted onto every page of your website. |
The world can be seen as only connections, nothing else. A piece of information is really only defined by what it's related to, and how it's related. There really is little else to meaning. The structure is everything.
TIM BERNERS-LEE, Director of W3C and inventor of the World Wide Web | |
Free Your Website from the "HIPPO Syndrome" ...Turn Data into Pounds.
Any organisation, big or small, can suffer from the "HIPPO Syndrome". Bryan Eisenberg, co-founder of marketing consulting firm, Future Now explains this syndrome as "The Highest Paid Person's Opinion". A company's website is often a project negatively affected by this. The Web design company comes up with a few look and feel options, some content ideas and features that they think would go well with the website. As the options go around the room, the highest paid person in the organisation picks one and voilą! The website has just been cut in stone! What happens next? Does the website make any money?
Even if you happen to be the highest paid person in your company, perhaps the founder, director or owner, it's time to ponder over your website and its business results. You have the power to free your website of the HIPPO Syndrome.
Online, almost everything can be measured: unique visitors, clicks, engagement, buzz, open rates, conversions, demographics, branding, and time spent are just a few examples of the many available metrics. Marketers and business owners like yourself can embrace the very real potential of all this information -- but often feel overwhelmed by mountains of data, as well as by the technology that delivers the solutions.
So how should you determine what to measure? Make sense of all the data, charts and numbers at your fingertips -- then turn it into action? Measure across channels (even offline)? Forecast? How do you even evaluate and select a Web Analytics package?
Every website must have business goals and defined objectives. As the website owner, you can use metrics data to encourage visitors to purchase, subscribe, register, make referrals, or accomplish other goals that can be both measured and optimised.
Perhaps you operate a content site, or offer a product with a long conversion cycle. In that case, your aim is likely to be lead generation. Even if your customers and prospects convert offline you can still set goals to measure and improve websites that aren't about actually closing a deal.
Information seems to increase in complexity almost daily. Tying together disparate data from advertising, search initiatives, websites, online commerce and even offline marketing initiatives is no mean feat. Making sense of it all is a source of frustration not only for marketers, but for entire organisations. As your WSI Consultant I can show you measurement methodologies, processes and tools that not only make sense, but that can dramatically lift your company's online marketing and business performance.
If your Web solution isn't bringing customers through the door and driving profits to your bottom line Set it free--contact us today. | |
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