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Powerful Women & the Forgotten Man: Have we gone too far?
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If you remember the Virginia Slims campaign "You've come a long way, baby" from the '70s, you have an idea of how the past few decades have drastically shaped marketing. Women are gaining substantial authority in the marketplace.
The campaign helped
pave the way for a critical change in the relationship between men and
women. Today, this role
reversal is extremely common in marketing and advertising with many
brands opening the door to women in a man's world of sex, power and
money. And women are coming out on top.
There's been a 30 - 40 year transfer in how men and women are
portrayed. It's as if they swapped roles completely.
But has it gone
too far? Do the media know they have created a true battle of the sexes?
Read on to continue, and see the links to the right to download market research on women as the chief purchasing officer of the home as well as the "Missing Males" demographic.
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The K&A Team is hitting the road for tradeshows again.
If you'll be in San Francisco for PCBC, or in Miami for the AIA Convention this week, let us know!
We'd love to stop by and see you.
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For those of you unable to attend either of these shows, stay in touch via Twitter and kanda.tumblr.com to hear all about show trends and new products.
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Copyright © 2010 Kleber & Associates, All Rights Reserved.
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kleber & associates [marketing & communications]
1215 hightower trail
building c
atlanta, ga 30350
t: 770.518.1000
f: 770.518.2700
w: kleberandassociates.com
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Chief Purchasing Officers:
Overwhelmingly, women make the major
household purchase decisions.
Who are these women? And what do
they look like as consumers? 
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Missing Males:
What motivates this demographic that
seems to have been lost in the shuffle?
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HD Expo 2010: Nothing but Hospitable
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Both Dorothy Gale and the hospitality industry know there is no place
like home. The furniture, lighting, carpeting, wall décor and other
furnishings for hotels, restaurants, clubs and yachts exhibited at last
month's Hospitality Design Expo
would not look out of place in your own home. (And heaven knows that
Dorothy needs to refurbish her Kansas abode after what the tornado did
to it.)
Printed carpets, bold colors, eco-friendly furniture and graphic patterns made the most noise at the show. Read on to learn about more trends and popular items.
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