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Well, spring is finally
here. The K&A team is enjoying the warmer Atlanta weather...and I hope you're getting some of that, too!
Things my team is most looking forward to:
Working from laptops on the deck
outside
Participating in Earth Day activities
Packing our bags for K/BIS in Chicago
What are you looking forward to this spring? |
Customer Engagement in a SNAP
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The newest way to reach
customers, drive them to your Web site and encourage interaction is through
QR ("Quick Response") Codes, or 2D Codes.
These two-dimensional bar codes are scanned with
camera-ready smartphones, taking users directly to a content site which can offer real-time information or loyalty rewards, among other things. It's an excellent
way to market to tech-savvy audiences and trigger action.
K&A has one, too. (We can't resist the newest tech gadgets.) Our "test-run" QR Code was placed on a direct response mailer. When
scanned with a camera phone, the code directs readers to our social media white paper.
Read on...
Is your company utilizing QR codes? If so, we would love to know how your audience has reacted!
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K/BIS Trend Watch:
The Kitchen & Bath Great 8
| I look forward to the annual Kitchen and Bath Industry Show every year, anxious to see which trends and
 products will prevail. As homeowners continue to remodel and upgrade, they'll focus on the two most-used rooms of the home: the kitchen and the bathroom. Read on to see which companies and products I expect to shine at the show next month.
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Is There a Recovery Out There?
Guest Author Victor Post,
Director Building Products BRG Group North America
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On September 15, 2009, Ben
Bernanke, Chairman of the US Federal Reserve announced this long recession was
officially over. People scoffed in disbelief. This was the worst economic recession
the county had experienced since the Great Depression. Unemployment in September was at 9.8% - the highest it had been since the
great recession began. What was he thinking?
Was Bernanke right in his
statement? Did he see things that the general population did not wish to see?
Read on...
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Copyright © 2010 Kleber & Associates, All Rights Reserved.
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kleber & associates [marketing & communications]
1215 hightower trail
building c
atlanta, ga 30350
t: 770.518.1000
f: 770.518.2700
w: kleberandassociates.com
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Just in time for K/BIS, our latest market research focuses on best practices for tradeshow marketing.
- What to do when you're there
- Last-minute checklist
- 5 things you must remember for a successful show
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We've got an app for that.
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Since there are millions of iPhone users out there, it's
safe to assume a few of our readers are, too. So for a basic and
(very) easy to navigate app featuring our latest blog posts, visit AppShopper to download
the new (free) K&A "Right at Home" app.
Ours can't locate your car in a crowded parking lot or check you in at the airport early, but it will provide a view on marketing in the home and building world. I'm excited about jumping on the app train and hope to see more brands in our industry reach their audiences in this digital format.
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Kitchen and Bath Industry Show
The K&A Team is traveling to Chicago next month
for K/BIS! If you can't be there, we'll be your eyes and ears. Check our
social networking sites for up-to-the-minute reporting of news, photos and
trends from the show.
(If you haven't been following our tradeshow videos, check them out on YouTube)
News from K&A
K&A Signs Elmira as Newest Client
Partner
We're
thrilled to announce our newest client, Elmira Stove Works. A manufacturer of vintage-styled
antique and retro appliances for the modern home, Elmira offers products with
state-of-the-art technology that also serve as stylish conversation
pieces.
It's Easy Being Green
We value clients and products that practice
environmental stewardship. In celebration of Earth Day (April 22), the K&A
Team is helping out our local Habitat for Humanity affiliate. We encourage others to recognize Earth Day as well - whether by recycling, making eco-friendly purchases or even planting a tree.
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Every other month,
K&A's e-newsletter provides invaluable information to the trade with trend
stories, articles and industry-related news.
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