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Thousands of New Products in Stock! Come see us for the lowest prices.
As seen in the Tour De France, German engineered to make you faster.
We rent- Wetsuits, Zipp Firecrest race wheels, power meters, transport boxes.
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Next GA Multisports Event
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Sport Factory Sponsors
Now seeking 2013 sponsors! Put your brand on the most recognized team in the Southeast! Contact Us for details.
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Plotting Your Athletic Career Path
By Coach Matt Russ
...the real challenge is bridging the gap between current fitness level and achieving that dream goal. Assuming it is reasonable and attainable, it will require a long term commitment and focus. Read on...
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 Upcoming Camps and Clinics...
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6 Steps to Barefoot Running
By Dr. Hamid Sadri, DC
Barefoot running is one of the most controversial topics in the world of running today. Shoe manufacturers, hoping to capitalize on the buzz, have introduced a variety of footwear into the market; and the fad has led to a slew of experts and non-experts alike making unfounded claims about the benefits or hazards of this style of running. . Read on . . .
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Next Youth Session Starts July 31st!
Our program teaches the fundamentals of triathlon to advanced triathlon skill sets, while promoting healthy lifestyles, safety, fitness and fun. The program meets twice weekly but parents have the option of registering for one or both sessions. More info...
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 Chicken Skips and the Marathon Warm Up
By Coach Lauren Tomory
Before the start of the Salt Lake City Marathon in April, it hit me how geeky we runners are. As I sat in a field doing glorified yoga exercises to make sure my hip flexors were loose and ready to go, I watched those around me, albeit impervious to how silly I looked myself. Read on . . .
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 Cannon Cyclery News
Atlanta's Premier Cycling Service Center
Regular Bike Maintenance Clinic- Third Wednesday of every month a 6pm. A must for beginner cyclists.
Wednesday Mountain Bike Ride
Carbon Hoops for Everyday Riding? So, just what are the pros and cons when it comes to riding carbon wheels on a daily basis?
Special of the Month$60 For the Love Package. This tune up covers all the major adjustments and keeps all the systems in good working order. As the most popular tune package, you can't go wrong with giving you bike a bit of regular Love.
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Athletes and the Gluten Free Diet
By Coach Martha Handford
Some athletes believe that following a gluten-free diet has performance enhancing advantages. The reason is that athletes choose high glycemic, refined or processed carbohydrates as a quick recovery food, most of these choices contain gluten. Read on...
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 Team Sport Factory News
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The Sport Factory is an official coaching partner of the new Setup Georgia Triathlon Series
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Save 20% on Services,
Save 15% on Goods |
Special Of The Month
Mention this ad to save 20% on any of the following specialty services: Bike Fitting, VO2 Testing, Video Analysis, Private Swim instruction, post-rehab/strength training services, recovery services.Use the discount code "tsf15" online at checkout for 15% off select goods. Code is valid for most items but excludes some items.
| | Offer Expires: 9/1/2012 |
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