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Just in... Focus bikes, Torhans, CEP Compression, Profile wetsuits, Ignite Naturals, Limar helmets, and more.
We rent- Wetsuits, Zipp Firecrest race wheels, power meters, transport boxes, and aerohelmets.
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Next GA Multisports Event
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 Overtraining in Endurance AthletesBy Lauren Tomory
(I can't quite put my finger on it, but I feel like crap!) I'm not hitting the repeats like I did last fall. I haven't really on "autopilot" during a run in weeks or months. I've got no power. I've come down with a cold and just, well, feel like crap! Endurance athletes are constantly walking the balance beam, with the dark pit of overtraining on one side and the pansy place of undertraining on the other. Read on . . . |
 Spring Swimming!
Masters is Back On in Roswell! Join us in the pool at Swim Atlanta Roswell every Tues/Thurs/Sat, All sessions are designed and coached by Tracy Palmer and targeted for triathletes. Space is limited! More details . . .
Open Water Clinics - Register Now! These clinics reach capacity! This series is perfect for beginner to intermediate level triathletes or for those wanting to refine their skills. You may attend one or all of the clinics based on your individual needs. Clinics are open to all levels of swimmers.More details . . .
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 Coach Spotlight: Sam Morgan Goes to Bollywood!
This month's Coach Spotlight takes a different turn, featuring a unique opportunity for The Sport Factory's very own Coach Sam Morgan. Sam will take his skills and talent to the (triathlon mecca?!) of Bollywood! Read on . . .
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Register For Our Next Session, or Come Check Us Out!
Our program teaches the fundamentals of triathlon to advanced triathlon skill sets, while promoting healthy lifestyles, safety, fitness and fun. The program meets twice weekly but parents have the option of registering for one or both sessions. More info...
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 March 2012 Athlete of the Month
Athlete: Leslie Kennedy
Coach: Kellye Mills Accomplishment: Leslie has been competing in running and triathlon off and on since she was in high school. Using sport as a means of fun and great exercise, she has had great success, including several age-group wins! Read on . . . |
 Cannon Cyclery News
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Mitigating Travel Stress on Athletes
By Coach Matt Russ reducing both training stress and mitigating the mental strain of travel should be tantamount leading up to an event. Read on...
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 Team Sport Factory News
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The Sport Factory is an official coaching partner of the new Setup Georgia Triathlon Series
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Differences in Protein
By Ilana Katz
Protein supplements are relatively inexpensive and are convenient. This leaves me with one warning: Make sure you that you are only supplementing protein as needed, do not overdose on protein, and do not rely entirely on supplementation. Read on . . .
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