FREE Tri Clinic This Sunday
is Almost Full.Our annual FREE tri clinic is a great way to kick off your season.
- Learn the secrets of lightening fast transitions and save money with our equipment selection tips
- Optimize your open water swim
- Pacing and cycling skills that will unlock your best run off the bike
- Race day nutrition that will not let you down
- Race selection and tapering. The best season is the one that is planned properly!
- Q/A: All your triathlon questions answered.
Clinic is free but you must REGISTER
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 Coach Spotlight: Kellye Mills
Kellye Mills is one of the newest additions to The Sport Factory Coaching Staff. We love her energy, enthusiasm . . . and are more than a little envious of her flexibility! (Kellye is also our resident Yoga Instructor).
Enjoy getting to know a little more about Kellye. We are thrilled to have her on board! . Read on . . .
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The Sport Factory is an official coaching partner of the new Setup Georgia Triathlon Series
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Masters Swimming is Back!
We're back on! Join us in the pool at Swim Atlanta Roswell every Mon/Weds/Fri/Sat starting Feb. 13th. All sessions are designed and coached by Tracy Palmer and targeted for triathletes. Space is limited! More details . . .
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 February 2012 Athlete of the Month
Athlete: Marc Seitz
Accomplishment: A former high school swimmer, Marc Seitz started racing 5K and sprint triathlons in 2007. Over the years he has gradually moved up to the half ironman distance and ran his first marathon this past fall. In 2012 he set the ultimate goal of finishing his first ironman at Ironman Lake Placid. Read on . . .
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Next Session Begins March 20th
Our program teaches the fundamentals of triathlon to advanced triathlon skill sets, while promoting healthy lifestyles, safety, fitness and fun. The program meets twice weekly but parents have the option of registering for one or both sessions. More info...
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Concentrating Your Pedal Force
How much of this energy you transfer is determined by your efficiency, and there are many ways to increase it. It is possible to be a fit and powerful athlete, but not necessarily a fast one if you are inefficient. Read on...
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Miraculous Magnesium
By Ilana Katz
The USA has the highest rate of dairy consumption, yet it also has the highest rate of osteoporosis. Does this not seem preposterous? It was this observation that got me reanalyzing some metabolic pathways involving calcium. During this research, I also noticed a high percentage of my clients that report calcium supplementation recommended by their doctors. I certainly agree that calcium supplementation has its place in our diet, but only if calcium sources are limited. How I arrived at this premise is described here, and it involves a trace mineral called Magnesium. Read on . . .
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