January 2012  
Your 2012 season starts now! Join us for any of our group training sessions: The Grind, Yoga, Strength Training, Masters Swimming . . .  


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New Items...

SKINZ compression 
ISM saddles 
Trigger Point recovery products
Arena swimwear 
Ryders eyewear 
Zoca apparel  
Profile wetsuits 
ZIPP/SRAM wheels 
 
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Sport Factory Sponsors    

 

 Cannon Cyclery



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Featured Club

North Atlanta Multisport Club

Our goal as a club is to provide all of our members with an opportunity to meet their goals through group workouts, educational clinics and to come together to share our passions for the sport.  www.atltri.com 
tri etiquete
FREE Tri Clinic March 4th

Our annual FREE tri clinic is a great way to kick off your season.
  • Learn the secrets of lightening fast transitions and save money with our equipment selection tips  
  • Optimize your open water swim  
  • Pacing and cycling skills that will unlock your best run off the bike
  • Race day nutrition that will not let you down
  • Race selection and tapering.  The best season is the one that is planned properly!
  • Q/A:  All your triathlon questions answered.  

  Clinic is free but you must REGISTER 

 

 

Team Sport Factory
Team Kick Off & Open House This  Saturday!

We will start the season off right on Saturday 1/28 with our Team Kick Off meeting, vendor expo and open house.  The vendor expo and open house will start at 2:30pm and will feature special once per season deals. Additional Details . . .

 

Tracy Palmer
Masters Swimming is Back!

We're back on! Join us in the pool at Swim Atlanta Roswell every Mon/Weds/Fri/Sat starting Feb. 13th. All sessions are designed and coached by Tracy Palmer and targeted for triathletes. Space is limited!  More details . . .
 
Ilana Katz
Recovery Nutrition to Reduce Inflammation  
By Ilana Katz

Anti-inflammatory nutrients interestingly, not only contribute to the healing of sports injuries, but the same sources of foods are also perfect for post workout muscle tissue, muscle glycogen and joint recovery. Faster recoveries and overall fitness improvements can be accomplished by managing post-exercise inflammation, and optimal recovery nutrition.   Read on . . . 

 

Brett Daniels
How Do You Skin Your Cat?
By Brett Daniels

No two athletes are the same and what works for one may or may not work for another, keep that in mind when you are deciding how to "skin your cat."  Read on . . . 

 

Curtis Henry
By Curtis Henry of Cannon Cyclery

Whatever the persona your ride has developed, it is unfortunately just machine and like all machines, it will need some new parts at some point.  So, when will it need these new parts you ask?  No worries, below is a guide for you to follow to help you judge how long the commonly wearing parts should last and when you should replace them. Read on . . . 

 

Jacqueline Cohen
January 2012 Athlete of the Month: Jacqueline Cohen

 Jacqueline Cohen came to Coach Jen Henry as a true beginner last April.  She's made significant progress in the past nine months, surpassing even what she initially thought was possible.  Read on . . . 
 
Implement Trail Running For Injury Prevention
Running over uneven and varied surfaces makes the muscles of the lower leg work especially hard. If you are new to trail running you may be surprised how sore or fatigued the muscles of lower legs are. The tendons, ligaments, and muscles all get stronger in response to this type of stress.  Read on...  
 
 

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The Sport Factory

720 Hembree Place, Suite C
Roswell, GA  30075
www.sportfactory.com
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