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OWS Season is Here! Open Water Tri Clinic Registration is OPEN. Register early to ensure your spot and be confident and prepared when the gun goes off! More info...
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Coach Spotlight
Eric Limkemann
Eric Limkemann joined TSF Coaching Staff this year. Not only is Eric a professional triathlete, but with 15 years of coaching experience and a masters degree in Exercise Physiology, Eric brings a wealth of experience to our coaching roster. We are proud to offer Eric's coaching services to our athletes of all levels.
Eric is also a a member of TSF Elite Team and is coached by Matt Russ.
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Quick Links
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Don't Be a Girl
by Coach Matt Russ Coach Matt reviews one area where his otherwise smart and accomplished female athletes tend to be generally obtuse. Read on... |
SF Junior Elite: Raising Hope & Money for ALS
Brian Duffy was profoundly impacted by the story of Jon Blais crossing the finish line at Ironman Hawaii in 2005. He decided he was going to do something about it. Now age 17, he's raised over $80,000 towards ALS research. This kid is unstoppable, and we couldn't be more proud of this very determined, dedicated, and inspiring young man. More Info . . . |
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CLINIC THIS WEEKEND!
5/15 Optimizing Your Running Form and Economy / Sport Nutrition and Weight Control
2-4pm at Roswell Bicycles.
Coach Matt Russ will teach you how to run faster, using less energy while reducing your impact forces. One of the biggest challenges for athletes is fueling the body optimally while creating a caloric deficit. Ilana Katz RD/CSSD will help you with pre-event, event, and post event recovery nutrition as well as weight loss skill sets for endurance athletes.
Free to Team Members; $20 for non-team members.
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Part I: Are We Reaching Our Limit?
By Lauren Tomory
Recently, it seemed to me, fewer and fewer world records are being set at major events. With less world records being set, are humans reaching their physiological limit to human performance? More Info . . . |
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Sugar Cravings By Ilana Katz, MS, RD, CSSD
One of my biggest challenges, not only with my own personal goals, but also with many clients, is to get to the bottom of the age old obscurity of sugar cravings. Read on . .
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Mexican Nights Fundraiser
- Saturday, May 21, 2011 @ 5:00PM
- Hosted by The Sport Factory and My First Bike
- The Sport Factory: 720 Hembree Place, Suite C, Roswell, GA 30075
It's Mexican Fiesta Time!! Come socialize with your teammates, enjoy a delicious dinner, and kick off another fundraising campaign for My First Bike. The next adaptive bike will be made possible for a very special child with the help of your generous donation. Dinner will feature Moe's taco bar with all of the fixings, salad, fruit, dessert, beer, and margaritas. RSVP HERE...
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Athlete of the Month
Name: Vanessa Berg
Accomplishment: Vanessa approached Coach Matt in January 2011. She has been an accomplished Age group competitor across all distances, but was ready to take her training to the next level. Vanessa rocked her first three races already this season, taking 3rd OA amateur at Oceanside 70.3 (qualifying for 70.3 World Championship in Las Vegas), 5th OA amateur at New Orleans 70.3, and was the overall champ at a local race in Albuquerque.
Vanessa is laser-focused on her training, highly detailed, analytical, and committed. She is a member of TSF Elite Team as well as TSF Coaching Staff. Coach Matt says, "Vanessa's meticulous attention to detail and analytical skills definitely enhance our coaching relationship. She is an easy athlete to coach and communicate with."
We appreciate her hard work, positive team representation, and her fearless pursuit of success as she pits herself against the most competitive age groupers in the country. Her next race is Buffalo Springs 70.3; best of luck to Vanessa as she continues an already very successful racing season!
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The Sport Factory & Blueseventy
The Sport Factory is now an official Blueseventy wetsuit dealer. The entire line of Blueseventy products are available for sale or rental, and we will beat any advertised price by 5%!
Blueseventy sales and rentals are available to any SF athlete as well as non-team members. Come in and demo one in our current pool today!
Please contact coachapril@sportfactory.com for demo, rental, or sales information.
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TSF News and Events- Clinic Registration Is Open!
Open Water Swim Clinics Building on the popularity of this program last year we have added a bike/run/transition component to each clinic.
TSF Masters Swimming - Per-Session Punchcards or Monthly membership available. All swimmers welcome!
Check out the Team's latest Race Results and Race Reports here |
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Parting Shot: Byron Milton after a top-10 AG finish at St. Anthony's, where he qualified for the Hy Vee 5150 World Championships!

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May Service Special:
20% off all In-Stock Shimano and Easton Wheel Systems, and add 20% off all In-Stock Handlebars.
May Sales Special:
2011 Felt F95 Team Garmin Edition Road Bikes on sale!

Regularly $869, now $799!
Plus - receive a FREE Serfas combo kit (seat bag, multitool, frame pump, tire levers, patch kit) extra $50 value. Total Savings $120
While Supplies Last!
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