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Did you know . . .The Sport Factory Coaching Staff includes one Elite Level Coach, three USAT Level 2 Coaches, and three professional athletes? Did you know that our roster boasts over 20 coaches with different specialties and expertise, and numerous Local, Regional, State, National, and World Championship titles? Trust your passion to the proven leaders in endurancec sport coaching performance.
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TSF Masters Swimming is HERE! The Sport Factory has formed a Masters swim program specifically targeting the skill sets for triathlon swimmers. Practices are designed and coached by Sport Factory Swim and Triathlon Coach Tracy Palmer, a former National Qualifier and NCAA/SEC swimmer at the University of Kentucky with 14 years coaching experience.
Practice will begin on Monday, 2/28. To find out more about program specifics and registration, please read on . . .
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 Benchmark Swim Testing
By April Gellatly Burkey
For intermediate to advanced swimmers, swim benchmark sets can be used strategically to improve swim pacing. Depending on the athlete's desired progression, a swim test set could be used in training as frequently as once per week.Read on . . .
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VO2 Max Testing- How Big is Your Engine
by Coach Matt Russ
Sports technology, like any other, eventually trickles down to the masses. Amateur athletes now have access to some of the same testing and evaluation processes that the pros do. However, this testing can be complicated and confusing to the athlete... Read on...
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 Take that 'Base First, Speed Second' Idea and SHOVE IT!
It seems as though the idea of developing aerobic base first and speed second is the bread and butter of nearly every runner's training regime. Coaches build their athletes' training plans around it, and athletes follow without dispute.The more I delve into this brick and mortar aspect of endurance sports, both through study and personal experience, the more I question it. More Info . . .
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 Q&A ... With an "A"... in The A!
Team Sport Factory has three professional athletes on board, and two of them will be in The A (Atlanta) at the same time, so why not do a Q&A?
Amy Kloner, who relocated to Albuquerque, NM last year, is coming back for the weekend, and is teaming up with good pal and fellow pro, April Gellatly Burkey, to talk shop and answer your questions. Both ladies are USAT Certified coaches, and both are in their 3rd year as professional triathletes. More Info . . . |
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 New Years News
By Ilana Katz, MS, RD, CSSD
Yes, another year, another resolution. Are you like the majority of promise-makers? Most people resolve to improve health and fitness. Read on . .
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Quick Tip- Sitting Up
 You can shave a considerable amount of time off of your bike split by knowing when to change your riding position during a race. Up to 90% of your resistance on the bike comes from the air around you and up to 60% of that may come from the torso. Your torso position is critical for lowering aerodynamic drag; the more upright your position the more aerodynamic drag you create. Read on...
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TSF News and Events
Strength Training for Endurance Athletes- Our class is the perfect complement for base training and will put you ahead of the competition next season.
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2011 Sport Factory Coaching Symposium
When you are entrusted with peoples passion you must take it seriously! Just as you constantly seek to improve your athletic performance we seek to improve our coaching knowledge and expertise.
On Sunday, 1/9/11, over 20 Sport Factory local and remote coaches came together for a five-hour coaching symposium, geared at continuing education and service enhancement. And will will continue to invest our time and energy, and offer only the very best to our athletes.
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January Specials
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Get your bike into the Roswell Bicycles Service Department for a unbeatable deal on a tune up.
For the month of January get the Roswell Bicycles Pro Tune (A $65 Value) for $20!!!
The Pro Tune includes:
Adjustment of Brakes, Gears, Bottom Bracket, Hubs, and Headset
Lubing the chain
Lubing accessible cables
Truing of both wheels
Featured Item: Garmin Edge 500 Cadence & Heart Rate Bundle - $349.99
Sharpen your cycling performance with Edge 500, a lightweight GPS-based cycling computer for performance-driven cyclists. Loaded with data, Edge 500 tracks your distance, speed, location and elevation with high sensitivity GPS. Add an ANT+™ compatible heart rate monitor, speed/cadence sensor or compatible power meter for a finely-tuned analysis of your ride.
Also . . . 20% Off In Stock Men's Bib Tights & 20% Off All Women's Winter Clothing
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... and a big warm welcome to our NEWEST addition to Team Sport Factory, Grace Adelynne Henry. Baby Gracie crossed her first finish line at 9:49am on 12/26/10. Her two very proud "coaches," Jen and Curtis Henry, couldn't be more proud! 
