 Athlete Spotlight: Rusty Burns
Rusty Burns grew up in Mississippi without any real athletic experience. Since he joined Team Sport Factory and began training with Coach Jon Adamson, however, he has discovered a love for the sport and experienced significant progress. Read more...
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Treadmill Toolbox
By Coach Matt Russ
 Some athletes do not particularly enjoy training on the treadmill as it mitigates the stimulus, the fresh air, and even the social aspects of running outdoors. However, it is a valuable tool that can be used in a variety ways to improve your running. Read on . . .
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 Running Mechanics 1
By Lauren Tomory
Proper running mechanics are vital to improving speed while simultaneously reducing effort. An efficient runner can cover the same amount of distance at the same speed as a less efficient runner with extra energy to spare. The good news here is that running economy is the most trainable part of running if you take to it quickly. Contrarily, other aspects such as VO2 Max and lactate threshold will take a considerable amount of training and time. Learn more... |
 100 OVERALL WINS! The Sport Factory celebrates a monumental achievement-- 100 overall victories! From Adventure Racing to Xterra, The Sport Factory team members and coached athletes have taken home the top gold in a very eclectic variety of endurance sports. Overall wins include the sports of road racing, time trialing/cycling, cyclo-cross, triathlon, duathlon, off road triathlon, trail running, adventure racing, and mountain biking. Read on... |
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 Side Stitch: Reasons and Solutions
By Dr. Hamid Sadri
Many athletes, especially runners, are all too familiar with the pain that sometimes appears around the lower rib cage or side of the abdomen during an otherwise perfectly fine bout of exercise. More info... |
Open Water Swim Clinic!
The Sport Factory Invites you to refine your open water swimming skills on Sunday, Sept. 12th from 8am-10:30am in Lanier Park at Lake Lanier. We will review and practice race starts, entries, and exits, sighting/ navigation, buoy turns, wetsuits, tactics, and swimming in a pack. Clinic is open to all levels of swimmers including beginners and will include a 500m open water swim and conclude with an optional bike ride.
More info... |
Carbo Loading as Part of a Runner's Diet
By Ilana Katz, MS, RD, CSSD
I find the most common question I get from endurance athletes relates to if the traditional pasta dinner the night before a marathon. For one thing, does it really increase performance? Read on . . .
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 Coach Spotlight: Welcome Tracy Palmer!
As
a former standout collegiate freestyle swimmer, Tracy Palmer brings 20
years of competitive swimming and 15 years of swim coaching experience
to The Sport Factory. We are thrilled to have Tracy join our coaching
team, and excited to offer her expertise to our athletes seeking to make
improvements in the water. Read more...
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