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 Meet Coach Martha Handford!
Some of the top off-road athletes in Atlanta have a secret that lies deep in the Canadian Rockies. Read more... |
Did you know?
We design custom training plans for 11 physicians. Doctors trust us to make the very best use of their limited training time- so should you! |
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 Are You a Wet Sponge?
By Matt Russ There are a great number of things that affect how much training volume a person can absorb in a given time period, including individual physiology, stress/lifestyle, nutrition, age, recovery technique, sleep amount and quality, and of course practicality.Read on... |
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 Don't Think. Just Run!
By Lauren Tomory
During a hard effort, we often have negative thoughts that pop up in our heads. Also as you race you are putting your body under great physical stress and your form will likely start to break down. By staying in touch with your mind and body you can focus on maintaining form, thus improving running economy and resulting in a faster time. Learn more... |
 Summer Cross Country/Track Program is LIVE!
Your training program may not be individualized enough to maximize your performance and achieve your true potential. Our coaches have decades of experience working with young runners, and many have earned scholarships or gone on to higher level programs. We often work with high school level runners between seasons to address economy, strength, and power. More info... |
 Which Frame is for you?
By Curtis Henry
The current bike market is flooded with frame material options, and can be an overwhelming process to navigate the myriad of choices. Regardless of what type of bike you are looking for, (Road, Tri or Mountain) your choice of frame material can be limitless, and each one has pros and cons depending on what's important to you. Read on... |
Open Water Swim Clinic!
The Sport Factory Invites you to refine your open water swimming skills on Sunday, July 18th from 8am-10:00am in Lanier Park at Lake Lanier. We will review and practice race starts, entries, and exits, sighting/ navigation, buoy turns, wetsuits, tactics, and swimming in a pack. Clinic is open to all levels of swimmers including beginners and will include a 500m open water swim. More info... |
 To Tape or Not to Tape -- That is the Question. By Dr. Hamid Sadri
This method of "functional" taping was invented by a chiropractor (Dr. Kenzo Kase) who hypothesized that by using an elastic adhesive such as the Kinesio-like tapes, one is able to cause a neurological change in the underlying muscles. Read on... |
Local Running Race Calendar
Know Whether you specialize in running, triathlon, duathlon, a fun and easy way to re-vamp your training is to get some local running races on your calendar! Find out more... |
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Parting Shot
As always, thank you for your dedication and enthusiasm for sport. Let us continue to inspire each other every day. |
The Sport Factory  
720 Hembree Place, Suite C
Roswell, GA 30075
www.sportfactory.com
www.teamsportfactory.com
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| BICYCLE CLOSEOUTS!
Check out Roswell Bicycles' slashed prices on all leftover 2008, 2009, and used bikes.
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| SF Members now get 10% off at West Stride! West Stride is a specialty running store located at the intersection of Northside Parkway and West Paces Ferry, Rd. We carry a full line of training and racing shoes from all the major brands. Our free gait analysis will ensure you are in the right shoes, reducing injury and increasing functionality!
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West Stride Running Store knows that triathlons can be won or lost on the run. Our custom fitting process and gait analysis will ensure you are in the right shoe, aiding in injury prevention and in setting new PRs!
NEW!! Team Sport Factory Members receive $10 off a purchase of $60 or more, and $15 off of a purchase of $100 or more. | |
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