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The New Sport Factory Performance Center Is Now Open |
| For over 10 years The Sport Factory has had a single objective- to offer the finest in services and resources for the endurance sport athlete. We designed our new facility to offer everything you need and nothing that you do not. |
| New Location/New Services |
- State of the art bike fitting center to allow 360 degree interaction with the athlete, laser alignment, and Dartfish video analysis.
- Racermate 3D Multi Rider system for our Grind Premium classes with overhead performance metrics projection.
- In house sports medicine including ART, Chiropractic, Sports Massage, and recovery center.
- Tri Pro shop with "try before you buy" wetsuit sales. We will offer the best pricing, selection, and service in town.
- Current pool with peak flow rate of 700 gallons per minute, the most powerful in the industry! Our pool will be the best way to simulate open water swimming in a clean and safe condition.
- Private swim instruction in a non-intimidating environment. Under water video analysis with real time viewing greatly speeds instruction time and accuracy.
- Strength training space designed for group training, Vasa Trainer/Erg, and 3 sports brick work outs.
Although some systems are still under construction we hope to be 100% functional by mid November and look forward to seeing you.
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| First Choice Comes To Roswell in 2010 |
 Starting in the new year First Choice Healthcare will operate a satellite office out of The Sport Factory Performance Center. First Choice specializes in the treatment of the endurance sport athlete and offers a wide variety of treatment modalities. |
| You Are Never Too Old To Tri |
 At what point does life cease to challenge you? This question is answered by decisions and choices; it is not a sentence. We are all creatures of comfort and habit, and as we age, it may be progressively harder to step outside our respective boxes. We become tentative and cautious; and sometimes it takes a push. Read on...
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| Clinic- "The Perfect Base" this Sunday |
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 The Perfect Base- "Off" season is a misnomer. Training seasons change but a quality base phase is what will put you ahead of the competition. As the saying goes- seasons are won, and lost, in base. This clinic will focus on what constitutes a base phase and how you can design the perfect one. Find out more and register... |
| First Annual Krispy Kreme 5k To Benefit My First Bike This Week End |
 Have you been looking for a way to combine your love of donuts and running? Your prayers have been answered in the North Atlanta Multi Sport Clubs Krispy Kreme 5k. More info... |
