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Our athletes advertise for us. I am often asked why I don't purchase more print advertising or event marketing. My contention has always been that our athletes are the best marketing opportunities available to us. A successful athlete that realizes the value of our services wants to tell other athletes about us; and this is what truely grows our business. |
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Featured Athlete- Vicki Cherry |
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Vicki Cherry has followed a fairly typical athletic progression, stepping from one challenge to the next and becoming an incredible athlete along the way. Always athletic, Vicki started her endurance sport career with Team in Training in 2001. Her goal was completing a marathon, but, more importantly, to honor her son Reese, a leukemia survivor. This got her pursuing marathon PR's until she tried her first triathlon and become hooked on two sports. More on Vicki... |
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| Next Clinic- Strength Training For Endurance Athletes |
 As an endurance athlete your strength training program may work against you. Strength training and sport specific training can be like oil and water. The wrong strength routine, at the wrong time, will actually detract from your training and racing. This clinic will give you the tools you need to design an effective strength / power training program, enhance your sport performance, and prevent injury. Find out more and register... |
| Vegetarianism for Active Individuals |
 Studies have demonstrated that a well-chosen vegetarian diet contains adequate energy and protein, is high in carbohydrate and low in fat - making it ideal for striving to meet the dietary guidelines encouraged for physical activity. More....
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| Join The Club! |
 NEW! The Sport Factory has added a club team to their successful teams program. Club members become part of The Sport Factory family and are invited to attend all club social events, have access to our message board, group training, and get their own web page.
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| Sun Smart Training |
 No doubt about it, a good physique seems to look even better with a tan - or at least that is what we have become accustomed to thinking. I wonder though, in ten years time when most of us who have had at least 30 years of training in the sun feel the same way? Read on... |
| Gear Review- Felt DA |
 With perhaps the best carbon frame to ever rest its saddle on a transition rack, the DA is on the cutting edge of aerodynamic technology. It also offers an extraordinary range of fit capabilities beyond the average tri bike. Read on... |
| Amy Kloner is National Champion! SF Adventure Team Go To National Championship |
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| Coaching Desire |
 Even the most well designed and efficient training plan is useless without the determination and desire to follow it. Every athlete goes through phases when training is not fun, monotonous, boring, and they are self doubtful. During these times it is important to re-examine your goals, get perspective, and perhaps adjust your training plan. Read on... |
| Parting Shot |
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Jay Sinclair and Chris Zimmer cross the finish. | |
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| Featured Service- Physical Therapy for Athletes |
When an athlete becomes injured their goal is to resume training as quickly as possible, and to minimize fitness loss. It is important to be treated by a Physical Therapist that understands this. The level of therapy needed to get an athlete back to training extends well beyond what the average person needs to become pain and injury free.
Find out more... |
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SF Sponsors |
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