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A Snapshot of
Public Diplomacy in Action
Tara D. Sonenshine, Under Secretary of State for
Public Diplomacy and Public Affairs
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Greetings,
There is no question that we are facing one of our most challenging moments in public diplomacy. But as President Obama said recently, "the United States of America will never retreat from the world. We will never stop working for the dignity and freedom that every person deserves, whatever their creed, whatever their faith."
As I look at the work we are doing around the world, I am proud to observe that our actions embody the President's words. We are proud to see, for example, that one of our first Fulbright alumnae from Mongolia is now a parliament member - one of nine women serving alongside 67 men. And we note that our support of hip hop diplomacy continues to be a successful way to build bridges of understanding - as a successful tour across the U.S. by 20 members of our International Visitor Leadership Program (IVLP) demonstrated.
Through the Voice of America, we are sharing news on mobile phones in northern Mali - where the flow of information is limited. And another VOA TV cable series gives viewers in Pakistan the chance to learn more about Americans, as a popular talk show host visits the United States.
These and other programs and outreach show the depth and extent of our public diplomacy, whether we are hosting Iftars in Istanbul or supporting Secretary Clinton's call to conscience for wildlife preservation through our global Facebook pages; whether we are engaging with pan Arab newspapers, underscoring our commitment to internet freedom in India, or working to bring Haitian and Dominican youth together.
Please read on, there are many more examples!
Sincerely,
Tara D. Sonenshine
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Public Diplomacy Programs
Programs by Area for the Weeks of
August 13 and August 20, 2012
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Bureau of African Affairs (AF)
Secretary's Nigeria Visit Highlights Security: Secretary Clinton visited Abuja for meetings with President Goodluck Jonathan and his cabinet menbers and security chiefs. Following the meetings, the Secretary and the President held a joint press conference, covered by over 20 local and international media organizations. The visit highlighted U.S. support for Nigeria's efforts to find a lasting solution to the country's insecurity and the strong bilateral relations that cover a wide range of issues including education, agriculture, and trade.
Ambassador Rapp Addresses Situation in Eastern Congo: Embassy Kinshasa used the visit of Ambassador-at-Large Stephen Rapp of the Office of Global Criminal Justice to discuss with the local media the U.S. Government's efforts to help restore peace in the region. In Goma, in eastern Congo, the post arranged an
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Ambassador Rapp at the press conference
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interview for Ambassador Rapp with independent, national radio station, Radio Okapi. And in Kinshasa, Ambassador Rapp opened the post's bi-weekly press briefing with a statement on the current conflict in eastern Democratic Repulic of the Congo (DRC), before responding to questions from the audience of twenty local print and broadcast journalists. Given the ongoing concern over the conflict in eastern DRC, Ambassador Rapp's contact with the local press provided an important opportunity to reiterate the U.S.'s commitment to peace in the Great Lakes' region, and tied into larger U.S. efforts to help the DRC mitigate, and eventually end, the ongoing violence.
Ambassador Interviews with BBC on Mali: Ambassador Mary Beth Leonard gave an interview with BBC TV and radio, in which she addressed the full spectrum of Mali's political, security, and humanitarian crises. The Ambassador took the high-profile engagement as an opportunity to reiterate the U.S. interest in prioritizing elections to restore democracy and civilian government, so that Mali will have a strong foundation to meet humanitarian needs and take on the security challenges in the northern part of the country.
Improving Public Information in Nigeria: Embassy Abuja's Information Section and Military Information Support Team (MIST) partnered with the Nigerian Police Force to host a workshop to train newly-appointed Nigerian public information officers on how to work with the media and run a professional public information operation. Nigeria's security challenges have tested the Nigeria Police Public Relations (PR) department to the limits, and the workshop provided PR department officers with the skills needed to keep the public better informed about police policies and operations.
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Broadcasting Board of Governors (BBG)
VOA Starts Mobile Newscasts to Mali: Voice of America is now offering special daily news broadcasts for mobile phone users in Mali, where Islamic militants in the north have clamped down on independent sources of information.
"Mobile phones are the single best platform to share news and information in places like northern Mali," according to Gwen Dillard, the Director of VOA's Africa Division. "The audience for mobile broadcasts has been growing by leaps and bounds in Africa. It's an excellent way to reach places where radio and television are subject to censorship and intimidation. Even in the most unstable regions, you find widespread use of mobile phones," Dillard says. The three-minute French-language mobile newscasts include on-the-ground reports from Bamako and the northern cities of Timbuktu, Gao, Kidal, and Mopti, as well as breaking news from the surrounding countries of Mauretania, Niger and Chad. The first broadcast included information about a recent Cholera outbreak. Many private radio stations have stopped broadcasting in northern Mali and the flow of information has been sharply limited since Islamic militants seized control of the region following a coup that overthrew Mali's government earlier this year. Some independent reporters in the region have been assaulted and threatened by militants who have imposed strict Islamic law and shut down private radio stations. Voice of America's French Service, which can be heard online, on shortwave and medium wave, has been providing extensive coverage of the situation in Mali and the neighboring countries.
VOA Program Connects US and Pakistan: Viewers in Pakistan can now experience a slice of life in America, with the premiere of a dynamic new VOA program called "Sana, A Pakistani," that follows show host Sana Mirza as she gets to know the country.
"I just moved here myself, so I'm seeing things with fresh eyes," says Sana, one of Pakistan's most popular television newscasters. "I want the program to paint a picture of what life is really like in the United States."
The first program focused on Washington D.C. and included a visit to a mosque, the White House, and an aid organization that provides free meals to the homeless.
Sana says she plans to travel around the country so she can show viewers how people really live, including the many Pakistani-Americans that have moved to the United States.
I want to be "an ambassador to the Pakistani people, not the government, and I want the show to be like a bridge between the two cultures," Mirza says. "The program will include stories from people from all walks of life, from struggling taxi drivers and mechanics to the successful 'high profile people."

VOA Hosts Angola Election Debate: The candidates running against Angolan President Jos� Eduardo dos Santos held a lively election debate on a special two-hour edition of VOA's popular radio call-in program Angola Fala S�.
The candidates, Isaisas Samakuva (UNITA), Eduardo Kwangana (PRS), Lucas Ngonda (FNLA) and Abel Chivukuvuku (CASA-CE), participated by telephone from Angola, and responded to questions from the audience.
All of the candidates expressed frustration about what they described as shortcomings in the election campaign, and regret that the ruling party did not take part in the debate. VOA extended an invitation to incumbent President Jos� Eduardo dos Santos, but the ruling party declined to participate in the forum.
The head of the party that wins this fall's parliamentary election will be Angola's next president. The debate, broadcast live from the VOA studios in Washington, was moderated by Luis Ribas, the host of Angola Fala S�.
"Today's show gave Angolans around the country a chance to hear firsthand what the presidential candidates have to say, and to ask them direct questions," said Portuguese Service Chief, Ana Guedes. "It was," she added, "an opportunity that has not been available on state controlled media."
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Bureau of East Asian and Pacific Affairs (EAP)
First Mongolian Fulbrighter Joins Parliament: Oyungerel Tsedevdamba, a Fulbright and Eisenhower program alumna and a board member of the Embassy Alumni Association, was recently elected to the Mongolian parliament. She is the first Fulbright and the third Eisenhower alumna to become a Mongolian parliament member. In addition, she is one of only nine women parliamentarians serving alongside 67 men.
Ambassador Kenney visits Google Thailand: Ambassador Kristie Kenney visited the Thailand Headquarters of Google on August 6 to show support for American business and innovation. She met with the head of Google Thailand's Office of Public Affairs and went on a tour of the facilities. Ambassador Kenney also engaged Google staff in a discussion on various issues ranging from internet growth in Thailand to the benefits of social networking to U.S.-Thai business partnerships. This is one of many visits Ambassador Kenney has made to U.S. businesses in Thailand.
Public Diplomacy Advisor at PACOM Leads Symposium on Disaster Mitigation and Resiliency: Participants from 23 countries in the East Asia Pacific region took part in the annual Symposium on East Asia Security (SEAS), a program jointly funded by the State Department and U.S. Pacific Command (PACOM). This year's theme, "Regional Security Cooperation: Disaster Mitigation and Resiliency," attracted military, civilian and academic security experts and disaster managers. The group traveled to four countries learning about disaster relief coordination efforts in the region. A highlight in Honolulu was a regional policy briefing by EAP Assistant Secretary Kurt Campbell. The symposium continued on to the Philippines, Indonesia, and Mongolia.
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Educational and Cultural Affairs (ECA)
ECA Teacher Alumnus Is Connecticut Teacher of the Year: ECA's Teaching Excellence and Achievement (TEA)
alumnus David Bosso was honored by President Obama as the 2012 Connecticut State Teacher of the Year for his passion for learning and teaching about the world. The TEA program provides outstanding secondary school teachers of English as a Foreign Language (EFL), social studies, math and science with unique opportunities to develop expertise in their subject areas, enhance their teaching skills and increase their knowledge about the United States. One student wrote: "Mr. Bosso has taken what he has learned from classrooms across the globe and shared his insights with us. When he learns something new, so do we."
ECA Arts Envoy Encourages Women's Empowerment in Nepal: Arts Envoy and mural artist James Burns of the City of Philadelphia Mural Arts Program visited Kathmandu, from August 5-14, and conducted workshops and lectures on mural-making for over 200 local artists. Also, 80-plus local residents participated in two days of "open painting" to help complete a public mural connected to Tewa, a philanthropic organization dedicated to empowering young Nepali women.
African Hip Hop IVLP Enjoyed Wide Youth Following: Representing the best of African hip hop, music production and community activism, 20 International Visitor Leadership Program (IVLP) participants met artist LL Cool J, visited key radio stations such as Detroit's HOT 106.5 and LA's Power 106.3 and toured recording studios like Beyonce's Music World Entertainment in Houston, Texas. While promoting the best of African sounds and positive change, they took part in U.S. community outreach projects at HIV/AIDS clinics, and reached out to young Americans at colleges and schools for the performing arts.
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Bureau of European and Eurasian Affairs (EUR)
Plaque Commemorating 1958 U.S.-China Talks in Warsaw Unveiled in Poland: Ambassador Feinstein, along with Polish President Bronislaw Komorowski and the Chinese Ambassador to Poland Yuxi Sun, spoke at an unveiling ceremony for a plaque commemorating the historic U.S.-China talks at Myslewicki Palace in Warsaw's Lazienki Park. In his remarks, Ambassador Feinstein praised Poland's recognition of the need for the talks in 1958 which eventually led to Secretary of State Henry Kissinger's visit in 1971 and President Richard Nixon's visit in 1972. He expressed hope that the new plaque will serve as a symbol of all three countries' devotion to achieving and securing prosperity on both sides of the Atlantic and the Pacific. This event supports Embassy Warsaw's efforts to encourage regional peace, prosperity, and security.
Ambassador's Video Blog Encourages Strong Civil Society in Armenia: Ambassador Heffern discussed Armenia's growing civic activism and recent grassroots advocacy campaigns, stressing that an active civil society is vital to a healthy democracy. Yerevan TV featured the blog on its evening news program, boosting the number of views to over 1,240.
Ambassador Eisen Marches in Prague Pride Parade and Delivers Remarks: Ambassador Eisen and a group from the U.S. Embassy marched in the 2nd annual Pride Parade in Prague on August 18, 2012. Parade participants walked from Wenceslas Square to Střeleck� Island accompanied by floats with music and dancers. This event supported Embassy Prague's goals to promote tolerance and protection of Lesbian, Gay, Bisexual and Transgender rights.
Consulate Istanbul Hosts Iftar for the Neighborhood: Approximately 500 people joined the U.S. Consul General, the Sarıyer Mayor, several Sarıyer City Council members, neighborhood muftis and imams, and American Consulate families for an Iftar on August 15. The dinner received praise in local media and by Mission Turkey leadership as one of its best public diplomacy events, demonstrating U.S. respect for Turkish culture and thanks to the Consulate's neighbors.
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International Information Programs (IIP)
Making a Difference for Women Entrepreneurs: When IIP recently promoted non-governmental organization Ashoka's "She Will Innovate" competition, a small business owner in Colombia connected with an Ecuadorian university's entrepreneur club, which offered its web design and social media expertise for free. Now the owner will soon have a website, thanks to IIP's Spanish-language Facebook community for aspiring entrepreneurs, Iniciativa Emprende.
IIP Spotlights Tiger Conservation: In support of the Secretary's efforts against wildlife poaching, IIP is focusing PD messaging on protection and conservation through its Facebook pages Global Conversation: Our Planet, eJournal USA, Democracy Challenge, and Vision of America (Persian). IIP raised awareness about tiger conservation with posts highlighting International Tiger Day. Two posts - one about Global Tiger Day and the other on the Save Vanishing Species postage stamp - reached 476,143 people and produced 16,107 engagements.
Arabic Readers Praise an American Muslim's Efforts to Help Homeless: IIP's story about a Muslim New Yorker who spends a week on the streets every year to better understand the plight of the homeless resonated with Arabic readers on Masrawy.com, a major Egyptian portal where the story was placed. The article elicited responses such as this poetic comment, "Even the homeless can be lucky/They have found a spokesman for them/And the credit for that goes to Holy Ramadan/Will the world learn a lesson!!"
IIP's eLibraryUSA Wows Influential Ghana TV Station: To demonstrate IIP's eLibraryUSA, the Accra Information Resource Center (IRC) hosted staff from one of Ghana's most influential TV stations; teaching them how to locate documentaries and books, podcasts, videos, articles and reference sources via the collection of 30 commercial databases available to audiences worldwide. Following the two hour session, TV3's lead producer said they would extend training invitations to the most prominent people in Ghana's media landscape, helping to make this IRC a power source among media professionals.
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Mission Iraq Public Diplomacy
Consulate Kirkuk Meets International Writing Program Participant: On August 19, Kirkuk Consul Timothy Pounds and Kirkuk and Erbil Public Affairs Section (PAS) staff met with Gulala Noori, who was selected to participate in this year's International Writing Program at the University of Iowa. Gulala described her accomplishments, ongoing work, and aspirations. In her pledge to use this program to potential, she said she can't imagine sleeping, saying, "I will not have time. I will work every minute." Kirkuk staff also discussed her return to Iraq following the program and possible opportunities to speak and/or teach about her experiences.
Promoting USAID's Tijara Microfinance Project.... PAS Baghdad worked with Iraqia TV August 30 to produce a program on the United States Agency for International Development's (USAID) Tijara microfinance project, which disbursed 7,467 loans worth $132.73 million. PAS helped Iraqia selected interviewees who extolled the program's assistance in expanding business and developing Iraq's banking sector. The station also interviewed Sara Lynch, Director of USAID's Office of Iraq and Arab Affairs and Russel Bauer, Director of the Special Development Projects on how microfinance fits in with USAID's assistance strategy. The interviews aired August 30 on Iraqia's nightly news, and underscored USAID's effort under the Strategic Framework Agreement to support economic development in Iraq.
...While Highlighting U.S. Military Assistance to Iraq's Armed Forces: With an eye to underscoring the depth and breadth of our military assistance to Iraq, PAS Baghdad and the Office of Security Cooperation-Iraq (OSC-I) organized media coverage for the handover ceremony celebrating the final delivery of tanks to the Iraqi armed forces. This delivery of 9 tanks finalizes a 140-tank deal under the U.S.-Iraq Foreign Military Sales (FMS) program valued at over $815 million. Chief of OSC-I Lieutenant General Robert L. Caslen and Iraqi Army Chief of Staff Lieutenant General Babakir Zebari spoke at the event, showcasing the U.S. "equip, train, and develop" mission with their Iraqi military colleagues.
"Come Study in the U.S!" says Basrah PAO to Provincial Contacts: Basrah Public Affairs Officer Brent Maier took advantage of a corporate social responsibility donation event to sell U.S. education programs and opportunities for USG collaboration with the Vice Chancellor of Basrah University, Dr. Saged Hassa, and Basrah Provincial Council Member and head of the PC's Education Committee, Salman Khairallah. Representatives from the Ministry of Education, the Basrah Governor's Office, Basrah University, and 40 students from Basrah's School for the Gifted and Talented were in the audience for this outreach event that will help us broaden the reach of our academic exchange in Iraq. The ceremony garnered press coverage, including from Al Hurra.
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Bureau of Near Eastern Affairs (NEA)
Consulate General Erbil Community Iftar Reaches More Than 800: On August 11, Consul General Paul Sutphin and the Governor of Erbil Nawzad Hadi co-hosted an Iftar for more than 800 members of the Zheen community in the Daratoo sub-district. Zheen is a new neighborhood created for internally displaced Kurds. Prior to the breaking of the fast, the Consul General took a tour of the school and met with teachers and students. The Consul General and Mayor distributed USAID hats and t-shirts to schoolchildren. In their remarks, both the Consul General and Governor of Erbil reflected on Ramadan as a time for communities to come together.
Libyan Civil Society Organizations Produce First Public Service Announcements: Four civil society organizations from the cities of Misrata, Tripoli, and Sebha completed technical training in video production and public messaging with a grant from the State Department's Middle East Partnership Initiative (MEPI). The organizations produced twelve public service announcements (PSAs) on electoral education, voter participation, rule of law, and mine risk awareness.
Tunisian Media Contacts Discuss Media Training Needs at Embassy Iftar: The Information Office of the Public Affairs Section hosted an Iftar in the old medina of Tunis for Tunisian media contacts, Tunisian journalists, journalism professors, and print, TV, radio and internet media outlets. Participants shared their insight with the Public Affairs Officers about ways to develop future media assistance programs to address the needs of Tunisian journalists.
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Public Affairs (PA)
FPC Hosts IVLP Group on Investigative Journalism: On August 10, the Washington Foreign Press Center (FPC) hosted a group of Thai investigative journalists participating in a three-week International Visitors Leadership Program (IVLP.) The group - comprised of print, broadcast and wire service journalists - learned how the FPCs help foreign media cover U.S. Government and society, as well as the importance of managerial support and resources for investigative journalism.
Under Secretary Sherman Interview Featured in pan-Arab Newspaper: The London Media Hub arranged an interview for Under Secretary Sherman with Mina al-Oraibi, the Assistant Editor in Chief of the leading pan-Arab newspaper Ash-Sharq Al-Awsat. The interview was published on August 21 and highlighted the Under Secretary's comments that the U.S. was committed to assisting the Syrian people as they "determine their own future." The Under Secretary's discussion of her trip to Beijing in the interview generated the first coverage in the Arabic-language media of the U.S.-China Middle East Dialogue, and reinforced the message that China needed to "play more of its role as a Security Council member, as an active and positive participant in the world community." Under Secretary Sherman also emphasized that President Obama "believes there is still time for diplomacy" with Iran on its nuclear program, however "that time is not indefinite."
Foreign Press Centers Supports International Media at the Republican National Convention: On August 21, Foreign Press Center staff trekked to Tampa, Florida, to set up a filing center for foreign journalists at the Republican National Convention. Foreign media have difficulty gaining access to candidates and party leadership, so they depend on the FPC to arrange regular briefings on the election process. This year, Public Affairs provided technical and management support, while the Office of Broadcast Services and IIP covered the briefings. The Foreign Press Center has provided support for foreign journalists at the Republican and Democratic Conventions since 1984.
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Bureau of South and Central Asian Affairs (SCA)
Lahore CG Visits Birthplace of Sikhism, Expresses Condolences: Lahore Consul General (CG) Nina Fite visited Gurdwara Janam Asthaan, the Sikh shrine and birthplace of Sikhism. Along with local politicians and community members, she toured the shrine, offered a prayer and observed a moment of silence for the victims of the tragedy in Oak Creek, Wisconsin. CG Fite expressed the United States' deep sadness over the tragedy.
Internet Freedom in India: In response to reports that social media was inciting violence against migrants from northeast India and triggering a response against a broad range of sites, post
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Daily Press Briefing: August 21, 2012
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worked closely with SCA and Public Affairs to draft language that carefully balanced America's commitment to internet freedom with the responsible use of social media. Spokesperson Victoria Nuland's statements based on this guidance was widely reported across India. In a meeting with one of the most influential Indian media owners on August 23, the owner noted that the American statements struck exactly the right balance between demonstrating America's commitment to freedom of expression while avoiding any perceptions of heavy-handed American interference in Indian affairs.
Remembering Ragaei Abdelfattah: Coordinating Director for Development and Economic Affairs Ambassador Arellano described United States Agency for International Development Foreign Service Officer Ragaei Abdelfattah's life and work in an interview with Shamshad TV on August 15. Ragaei Abdelfattah, who was killed in a suicide bombing in Kunar on August 8, was a devout Muslim who had completed the Haaj and was fasting during Ramadan. Ambassador Arellano highlighted that he was committed to making the lives of Afghans better through education and infrastructure development.
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Bureau of Western Hemisphere Affairs (WHA)
Bi-National English Tolerance Camp Unites Dominican and Haitian Youth: U.S. Embassy Santo Domingo, in coordination with U.S. Embassy Port-au-Prince, Partners of the Americas, and Fondation BAIN, organized the third annual Bi-National English
Tolerance Camp bringing together Haitian and Dominican youth, Department of State alumni from both nations, and English and intercultural specialists from the United States to build understanding between Dominican and Haitian youth. Participants spent one week in campgrounds in Monci�n, Dominican Republic, and another in Dondon, Haiti. Through dynamic interactions, dialogue, and intercultural activities, campers shared experiences that will strengthen their communities and solidify a strong bond of friendship for future collaboration.
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Dominican - Haitian English Bi-National Youth Camp
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Guyana Supports Leadership Camp for Girls and Journalism Training Program: On August 10, Ambassador Hardt met with girl campers participating in G.L.O.W. (Girls Leading Our World), a leadership camp for pre-teen girls. The Public Affairs Section provided t-shirts, backpacks, and other materials for the campers. On August 13, the Ambassador gave a keynote speech to a youth conference on domestic violence, highlighting the Embassy's activities to combat domestic violence. To cap the week of activities, on August 21 the Embassy supported a workshop for the WITNESS Project, a partnership between U.S. and Guyanese nong-governmental organizations to teach children journalism skills. The Embassy has provided cameras and other equipment to assist the youth in photojournalism.
"B�isbol y Amistad" Closes Out 7th Successful Year in Venezuela: Over the weekend of August 17-19, the U.S. Embassy-sponsored series of baseball clinics known as "B�isbol y Amistad" wound up its 7th annual edition with a three-day program
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Embassy staff, coaches, players, and parents gather in front of Embassy equipment donation at the "B�isbol y Amistad" clinic in Acarigua, Venezuela.
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in Acarigua, capital of Portuguesa. The organization's founder, Jos� Gregorio Salas ("Yoyo") Sr., and his son led a team of former professional baseball players from the United States and Venezuela as they imparted both sports and life lessons to a total of 647 parents, relatives, coaches, trainers, organizers, and youth. Interspersed with workshops on fielding, hitting, and pitching were presentations on baseball as a business, the importance of academics, and anti-drug appeals. While all of the coaches had professional experience, the clear attraction was former Major League Baseball All-Star and Gold Glove winner Vic
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Public Affairs Officer Greg Adams and former Major League Baseball star Vic Davalillo greet some of the young participants at the Embassy-sponsored "B�isbol y Amistad" clinic in Acarigua, Venezuela.
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Davalillo, who spent 17 years in the big leagues, retiring at 43 years old. The Public Affairs Section donated bats, baseballs, helmets, and catcher's equipment to each of the teams, and every participant was given a t-shirt and cap. Attendance among parents was especially outstanding. The Embassy sponsors 11 clinics a year - one a month skipping September when school starts. The event was covered by national newspaper "Ultima Hora" and Venevision TV, both of which included interviews with the Public Affairs Officer.
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