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Greetings!
... to Private Duty Today, the electronic newsletter for owners, CEOs, and administrators of private pay non-medical home care companies. If you want to grow your business, serve more clients, and make more money, this is the newsletter for you.
Please enjoy this newsletter, and join our interactive community.
Best regards,
Stephen Tweed 
CEO
Leading Home Care
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Four Categories of Promotion in Private Duty Home Care
By Stephen Tweed 
What are the most frequently used methods for sales, marketing, and public relations in home care?Which of these methods are most effective? How can you build a simple, effective promotional strategy that is sure to bring in new referrals that turn into admissions?These are just a few of the questions we've been asking at Leading Home Care for over ten years as we have surveyed the home health, hospice, and private duty home care sectors looking for answers to help you grow your business and get ready for the future.In our most recent survey, which began in the fall of 2010, we took a new approach. Instead of developing a list of techniques, and asking which ones you have used and which ones are most effective, we divided the techniques into four categories.
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"Serving More Clients" Webinar with Stephen Tweed
What are the most effective techniques to generate private duty referrals that turn into admissions?
What's more effective? Consumer marketing or referral marketing?
What type of paid advertising is most effective?
How important is it to have a good web site for private duty marketing?
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The Tea Ladies ... Building a Personal Brand in Private Duty Home Care
One of our favorite home care companies, owned and operated by some of our favorite people, is Partners in Senior Care in Grays Lake, Illinois. We met Trisha Menoni and Angie Landmesser at one of our Academy for Home Care Leadership programs in Chicago many years ago. At that workshop, they shared with us a copy of their "Tea Card" and told us the story of their company and how they built it.  Trisha, the founder of the company, and her daughter Angie, had crafted a unique note card telling the story of tea parties and connection. The "Tea Card" contains two tea bags glued inside. This unique card tells the story and clearly identifies the company. They have sent out thousands of tea cards, and have used the theme so frequently and so consistently that they are now known as the "Tea Ladies."
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Join Stephen Tweed at NAHC Annual Convention
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The Leading Home Care Network discussion group on LinkedIn has just passed 3,000 members. Check in to see the latest discussions:
The Leading Home Care Network is a closed group, and we limit membership to active owners, CEOs, administrators, and senior staff members in home health, hospice, and private duty home care. There's no blatant advertising or unrelated posts to waste your time. Take a look. Read More...
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Private Duty Today is the leading electronic newsletter for owners, CEOs, and administrators of private pay, non-medical home care companies in the US and Canada. This newsletter is published by Leading Home Care ... a Tweed Jeffries company.
Permission to Reproduce. Articles from this issue may be reprinted by home care companies and home care associations. Permission is granted provided that the author and publication are given credit, and provided that the article is used verbatim in its entirety. All reprints must be accompanied by a mention of our website, at www.leadinghomecare.com and/or www.privatedutytoday.com. Reprints of articles published online must have a link. Other use of this content is available with written permission only. To request permission, please email Jill@leadinghomecare.com. |
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| Issue Number | 228
September 26, 2012
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Upcoming Events
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with Stephen Tweed
September 27, 2012
4:00 pm EST
In these times of turbulent change in home care, the strongest, fastest growing companies will survive. In this high impact, interactive workshop, Stephen Tweed will share with you the latest insights from the research conducted by Leading Home Care. Then he will guide you in developing a highly effective sales, marketing, and public relations strategy to get more referrals, convert more admissions, and serve more clients.
National Association for Home Care & Hospice Annual Meeting
Stephen Tweed will be conducting one of the breakout sessions with his program "Serving More Patients" at NAHC's annual meeting.
Register today to join Stephen and other leaders in home care and hospice in Orlando!
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| Marketing to Die For |
What does it take to grow a Private Duty Home Care business
from Zero to nearly $3.5 million in only 3½ years?
It takes innovation, creativity, passion, and persistence.
In this down-home, practical marketing manual, Angie Landmesser and Trisha Menoni give you the details of their innovation and creativity. They show you step by step how to apply their ideas to get more referrals that turn into admissions. They'll stimulate your thinking to come up with your own innovative ideas that will work for you in your marketplace.
| Order Your Copy Today!
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