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Greetings!
... to Private Duty Today, the electronic newsletter for owners, CEOs, and administrators of private pay non-medical home care companies. If you want to grow your business, serve more clients, and make more money, this is the newsletter for you.
Please enjoy this newsletter, and join our interactive community.
Best regards,
Stephen Tweed
CEO
Leading Home Care
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Marketing Directly to Consumers of Private Duty Home Care
By Stephen Tweed 
The other day, I received a call in my office from the Chief Operating Officer of a private duty company we have known for many years. He called to discuss some operational issues in their company and we shifted over to consumer marketing. This is a tremendously successful home care company that has built an $8 million business using radio advertising and consumer networking as the basis for bringing in new clients. We met again face to face several weeks later at the NPDA national conference and had a follow up conversation.
The next week, I was speaking at a private duty franchise company annual meeting and had a nice conversation with one of their leading franchisees who has built a very successful home care business using newspaper advertising.
I mention these two examples because in my seminars I ask the question,"What marketing methods have you used that have not worked?"
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A Prayer from Home Instead
Home care is a challenging business, and we all need prayers. And getting old is a challenge. We all need prayers about that as well.  Here's a delightful video of the invocation at a recent Home Instead Senior Care convention by Mary Maxwell.
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Join Stephen Tweed at NAHC Annual Convention
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The Leading Home Care Network discussion group on LinkedIn has just passed 3,000 members. Check in to see the latest discussions:
The Leading Home Care Network is a closed group, and we limit membership to active owners, CEOs, administrators, and senior staff members in home health, hospice, and private duty home care. There's no blatant advertising or unrelated posts to waste your time. Take a look. |
Private Duty Today is the leading electronic newsletter for owners, CEOs, and administrators of private pay, non-medical home care companies in the US and Canada. This newsletter is published by Leading Home Care ... a Tweed Jeffries company.
Permission to Reproduce. Articles from this issue may be reprinted by home care companies and home care associations. Permission is granted provided that the author and publication are given credit, and provided that the article is used verbatim in its entirety. All reprints must be accompanied by a mention of our website, at www.leadinghomecare.com and/or www.privatedutytoday.com. Reprints of articles published online must have a link. Other use of this content is available with written permission only. To request permission, please email Jill@leadinghomecare.com. |
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| Issue Number | 229
October 10, 2012
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Upcoming Events
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"
Building Your Brand with Consumer Marketing:
Top Techniques for Marketing Directly to
Home Care Consumers
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with Stephen Tweed
October 25, 2012
4:00 pm EST
In these highly competitive times in home care, the strongest, fastest growing companies with the best known brand names will survive. In this high impact, interactive workshop, Stephen Tweed will share with you the latest insights from the research conducted by Leading Home Care. He will guide you in developing a highly effective marketing and public relations strategy to get more inquiries directly from consumers.
In this highly interactive learning process, you will experience a proven process for communicating with your customers and potential customers. Our research shows that the most frequent caller to a private duty home care company is the oldest daughter of the client. This workshop will show you how to reach out to oldest daughters, identify the issues they are concerned about, and provide solutions that are sure to build your business.
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| Marketing to Die For... Without Killing Your Budget |
What does it take to grow a Private Duty Home Care business
from Zero to nearly $3.5 million in only 3½ years?
It takes innovation, creativity, passion, and persistence.
In this down-home, practical marketing manual, Angie Landmesser and Trisha Menoni give you the details of their innovation and creativity. They show you step by step how to apply their ideas to get more referrals that turn into admissions. They'll stimulate your thinking to come up with your own innovative ideas that will work for you in your marketplace.
| Order Your Copy Today!
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