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Greetings!
... to Private Duty Today, the electronic newsletter for owners, CEOs, and administrators of private pay non-medical home care companies. If you want to grow your business, serve more clients, and make more money, this is the newsletter for you.
Please enjoy this newsletter, and join our interactive community.
Best regards,
Stephen Tweed
CEO
Leading Home Care
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Selling Non Medical Home Care to Physicians
By Stephen Tweed 
Selling private duty home care to physicians is a real challenge. Most of them don't get our business. They don't understand the difference between home health and private duty home care. However there are exeptions.
Yesterday, I was on the telephone with the new client services coordinator for one of our clients. She had just started with the company in this role, but had worked as a hospital discharge planner for many years. She understands the referral process, but her boss - the owner of the company - asked me to spend some time helping her understand more about the private pay, non-medical home care business.
In the course of our conversation, I asked her how things were going after being on board one week. She said it was going well, and that she had booked two new clients, and was going out on Friday to conduct in-home assessments for two more prospects. She told me about one of the calls that was most interesting...
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Join Stephen Tweed at NPDA in Orlando for "Serving More Clients"
Associations are the grass roots of home care, and our experience is that the leaders in our industry are also the leaders in our associations. Whether it is your state home care association, a local chapter of NPDA, or the national NPDA organization, we encourage you to be actively involved.
Stephen Tweed, CEO of Leading Home Care, will be speaking on Thursday, September 13, 2012 from 11:00am to 12:30pm. Stephen will be presenting "Serving More Clients: Top Techniques in Sales, Marketing, and Public Relations for Private Duty Home Care." Stephen has presented this program a number of times since completing the research on which it is based.
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3,000th Member Joins Leading Home Care Network on LinkedIn
This past week, the 3,000th person was approved for membership in the Leading Home Care Network on LinkedIn.Tony Buccheri, International Franchise Support Specialist with Right At Home in Omaha, NE is member number 3,000. Tony works with the master franchises in the UK, Brazil, China and Canada to help them recruit, train, and support franchises in those countries.  Right at Home now has 250 franchise locations on four continents serving the elderly and the disabled.We are delighted to welcome Tony, and the other 2,999 members to the network for ongoing conversations about the issues facing home health, hospice, and private duty home care.
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"Serving More Clients" Webinar with Stephen Tweed
 What are the most effective techniques to generate private duty referrals that turn into admissions?
What's more effective? Consumer marketing or referral marketing?
What type of paid advertising is most effective?
How important is it to have a good web site for private duty marketing? |
The Leading Home Care Network discussion group on LinkedIn has just passed 3,000 members. Check in to see the latest discussions:
- Do you have a set minimum number of hours for private duty care?
- Has anyone who owns a for-profit home care company added a non-profit branch to be able to serve those in "the gap"?
- How do you obtain physician referrals?
- Does anyone offer live-in caregivers? If so, how do you bill clients and pay caregivers for this service?
The Leading Home Care Network is a closed group, and we limit membership to active owners, CEOs, administrators, and senior staff members in home health, hospice, and private duty home care. There's no blatant advertising or unrelated posts to waste your time. Take a look. Read More...
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Private Duty Today is the leading electronic newsletter for owners, CEOs, and administrators of private pay, non-medical home care companies in the US and Canada. This newsletter is published by Leading Home Care ... a Tweed Jeffries company.
Permission to Reproduce. Articles from this issue may be reprinted by home care companies and home care associations. Permission is granted provided that the author and publication are given credit, and provided that the article is used verbatim in its entirety. All reprints must be accompanied by a mention of our website, at www.leadinghomecare.com and/or www.privatedutytoday.com. Reprints of articles published online must have a link. Other use of this content is available with written permission only. To request permission, please email Jill@leadinghomecare.com. |
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| Issue Number | 227
September 12, 2012
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Upcoming Events
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with Stephen Tweed
September 27, 2012
4:00 pm EST
In these times of turbulent change in home care, the strongest, fastest growing companies will survive. In this high impact, interactive workshop, Stephen Tweed will share with you the latest insights from the research conducted by Leading Home Care. Then he will guide you in developing a highly effective sales, marketing, and public relations strategy to get more referrals, convert more admissions, and serve more patients.
National Association for Home Care & Hospice Annual Meeting
Stephen Tweed will be conducting one of the breakout sessions with his program "Serving More Patients" at NAHC's annual meeting.
Register today to join Stephen and other leaders in home care and hospice in Orlando!
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| Want to be the best? Then you have to hire the best! |
Get the Best: Nine Steps to Hiring Quality Caregivers and Improving your Bottom Line in Private Duty Home Care
Simple and powerful steps to improve caregiver quality, increase client satisfaction, reduce liability and make more money.
What do you get when you combine the latest behavior and attitude assessment technology with more than 30 years of first hand experience? You get 9 steps that will help you create a private duty caregiver recruitment, selection and retention system that will take your company, and your bank account, to the next level.
This 82 page e-book contains everything you'll need in a simple step-by-step format. Not only will you learn the 9-step process for selecting quality caregivers, but you'll also have all of the forms you'll need to get started. Finally, you'll have a primer on the legal issues you'll face when using pre-employment assessments and behavioral interviewing techniques.
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