Greetings!
... to Private Duty Today, the electronic newsletter for owners, CEOs, and administrators of private pay non-medical home care companies. If you want to grow your business, serve more clients, and make more money, this is the newsletter for you.
Please enjoy this newsletter, and join our interactive community.
Best regards,
Stephen Tweed
CEO
Leading Home Care
|
|
Creating Competitive Advantage in Home Care through Branding
By Stephen Tweed 
Let me begin today with a statement that is highly controversial, and will probably get some of you upset.
"To have a highly effective marketing strategy for your home care business, you must make a strategic decision to focus on either consumer marketing or referral marketing.
You cannot do both well."
That's my story and I'm sticking to it.
Every time I make this statement, I get the argument, "We're doing both."
And I say, you can't do both well. You need to focus on one or the other. ...
|
|
The Tea Ladies ... Building a Personal Brand in Private Duty Home Care
One of our favorite home care companies, owned and operated by some of our favorite people, is Partners in Senior Care in Grays Lake, Illinois. We met Trisha Menoni and Angie Landmesser at one of our Academy for Home Care Leadership programs in Chicago many years ago. At that workshop, they shared with us a copy of their "Tea Card" and told us the story of their company and how they built it.
Trisha, the founder of the company, and her daughter Angie, had crafted a unique note card telling the story of tea parties and connection. The "Tea Card" contains two tea bags glued inside. This unique card tells the story and clearly identifies the company. They have sent out thousands of tea cards, and have used the theme so frequently and so consistently that they are now known as the "Tea Ladies."
|
The Leading Home Care Network discussion group on LinkedIn has just passed 2,900 members. Check in to see the latest discussions: - Misconceptions surrounding home care
- Which scheduling / management software do you use?
- How personal care agencies handle non-compete issues with clients and caregivers
- Do you have a set minimum number of hours for private duty care?
The Leading Home Care Network is a closed group, and we limit membership to active owners, CEOs, administrators, and senior staff members in home health, hospice, and private duty home care. There's no blatant advertising or unrelated posts to waste your time. Take a look. Read More...
|
Private Duty Today is the leading electronic newsletter for owners, CEOs, and administrators of private pay, non-medical home care companies in the US and Canada. This newsletter is published by Leading Home Care ... a Tweed Jeffries company.
Permission to Reproduce. Articles from this issue may be reprinted by home care companies and home care associations. Permission is granted provided that the author and publication are given credit, and provided that the article is used verbatim in its entirety. All reprints must be accompanied by a mention of our website, at www.leadinghomecare.com and/or www.privatedutytoday.com. Reprints of articles published online must have a link. Other use of this content is available with written permission only. To request permission, please email Jill@leadinghomecare.com. |
|
| Issue Number | 226
August 29, 2012
|
Upcoming Events
|
NPDA 2012 Leadership Conference
Advancing Your Business in a Changing Health Care Environment
September 12-14, 2012
Orlando, Florida
Attendees at the 2012 NPDA Annual Leadership Conference will experience the latest in trends and education focused on the home care industry.
Take this great opportunity to see what's cutting-edge, network with industry key players and educate yourself for success.
with Stephen Tweed
September 27, 2012
4:00-5:00 pm EST
Save the date...more details to come!
|
|
