|
|
Greetings!
... to Private Duty Today, the electronic newsletter for owners, CEOs, and administrators of private pay non-medical home care companies. If you want to grow your business, serve more clients, and make more money, this is the newsletter for you.
Please enjoy this newsletter, and join our interactive community.
Best regards,
Stephen Tweed
CEO
Leading Home Care
|
|
What makes you so different?
By Stephen Tweed  In my car, I have my radio tuned to one of two local radio stations. Recently, I've been hearing a regular group of commercials for a local car repair place called St. Mathews Imports. They specialize in fixing foreign cars. Actually, they'll fix any car you bring to them, but they focus on imports. One commercial starts out, (female voice) "I drive a 2004 Mercedes Benz, and I love my car. I had a problem at the local dealer, so I took my car to St. Mathews Imports. They took such good care of my car I've been going back there ever since." What makes your home care company different from your competitors? And what is your marketing message that attracts new clients?
|
|
Serving More Clients
The Georgia Chapter of the National Private Duty Association is pleased to partner with The Academy for Private Duty Home Care to present the one day workshop, "Serving More Clients". This interactive workshop is designed for owners, CEOs, Administrators, marketing representatives, and chief operating officers who want to grow their businesses.
This is your opportunity to come together in an intimate, high-impact learning environment to share strategies, ideas, and insights on how to grow your business, multiply the performance of your team members, and increase your income.
|
The Leading Home Care Network discussion group on LinkedIn has just passed 2,700 members. Check in to see the latest discussions: - Great read on Supreme Court Ruling
- Technology Advances help insure health and safety of older adults
- Does anyone have any genius on how to curb employee turnover?
- Serving More Clients
- Caregiver turnover increases
- How are you handling medication management?
- How do you know what to charge for services?
The Leading Home Care Network is a closed group, and we limit membership to active owners, CEOs, administrators, and senior staff members in home health, hospice, and private duty home care. There's no blatant advertising or unrelated posts to waste your time. Take a look. Read More...
|
Private Duty Today is the leading electronic newsletter for owners, CEOs, and administrators of private pay, non-medical home care companies in the US and Canada. This newsletter is published by Leading Home Care ... a Tweed Jeffries company.
Permission to Reproduce. Articles from this issue may be reprinted by home care companies and home care associations. Permission is granted provided that the author and publication are given credit, and provided that the article is used verbatim in its entirety. All reprints must be accompanied by a mention of our website, at www.leadinghomecare.com and/or www.privatedutytoday.com. Reprints of articles published online must have a link. Other use of this content is available with written permission only. To request permission, please email Jill@leadinghomecare.com. |
|
| Issue Number | 222
July 5, 2012
|
Upcoming Events
| "Serving More Clients"
Monthly Webinar: "Crafting Your Uniqueness"
Private Duty Home Care is more competitive than ever before. In some communities, the market seems saturated. In this interactive webinar with Stephen Tweed, CEO of Leading Home Care ... a Tweed Jeffries company, you will explore the Seven Sources of Competitive Advantage in Private Duty Home Care. You'll gain insights into how to differentiate your company from your competitors, and how to craft a marketing message to communicate your competitive strategy.
Grow your business. Get ready for the future. Gain unfair advantage over your competitors. Make more money.
|
|
|
|
| |
Marketing
to
Die For
|
What does it take to grow a Private Duty Home Care business
from Zero to nearly $3.5 million in only 3½ years?
It takes innovation, creativity, passion, and persistence.
In this down-home, practical marketing manual, Angie Landmesser and Trisha Menoni give you the details of their innovation and creativity. They show you step by step how to apply their ideas to get more referrals that turn into admissions. They'll stimulate your thinking to come up with your own innovative ideas that will work for you in your marketplace.
| Order Your Copy Today!
|
|
|
|
