Greetings!
... to Private Duty Today, the electronic newsletter for owners, CEOs, and administrators of private pay non-medical home care companies. If you want to grow your business, serve more clients, and make more money, this is the newsletter for you.
Please enjoy this newsletter, and join our interactive community.
Best regards,
Stephen Tweed
CEO
Leading Home Care
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Creating Your Uniqueness: Creating Competitive Advantage in Private Duty Home Care
How many of you have been to Disney World in Florida, or Disney Land in California? What is it that makes the Disney theme parks different from other theme parks in the USA?
I ask those questions about 100 times a year in my seminars, workshops, and conference presentation. About 95% of my audiences have been to a Disney park. How would you like to have that kind of market share in home care?
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Increase Your Income Selling to Bank Trust Officers
Millions of elderly and disabled individuals have one or more chronic conditions which make it difficult to function. They need regular assistance with the activities of daily living.A small, but rapidly growing, number of these elderly Americans have accumulated significant wealth. They have called on the services of a Bank Trust Department or other trusted adviser to help them manage their money and arrange for personal services. That's were you come in.
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Tell Your Story for Marketing Success
 Owners of home care companies are always trying to create the perfect marketing tools--tools that will generate more referrals that turn into admissions. I have found that the most powerful marketing device a small company can develop is its story. |
Private Duty Today is the leading electronic newsletter for owners, CEOs, and administrators of private pay, non-medical home care companies in the US and Canada. This newsletter is published by Leading Home Care ... a Tweed Jeffries company.
Permission to Reproduce. Articles from this issue may be reprinted by home care companies and home care associations. Permission is granted provided that the author and publication are given credit, and provided that the article is used verbatim in its entirety. All reprints must be accompanied by a mention of our website, at www.leadinghomecare.com and/or www.privatedutytoday.com. Reprints of articles published online must have a link. Other use of this content is available with written permission only. To request permission, please email Jill@leadinghomecare.com. |
