We are all in a Quest for Quality no matter what our role is in the meetings industry! But what exactly is Quality?   According to the Merriam Webster dictionary, it is a "degree of excellence". We know it when we see it: "That was the best annual sales meeting I have ever attended!" We know it when we participate in something that is not quality: "I had high expectations for that event, but it wasn't even close to what I had hoped it would be!" We know what quality we expect depending on our role in the industry.

Meetings Managers, want Quality Meetings with Quality Outcomes working with Quality Suppliers. Those meeting managers who have an SMM also want Quality Technology, Quality Customer Service Support and Quality Data!

Hoteliers have a Quest for Quality clients who provide quality RFPs and on-property teams that produce quality meetings. They want Quality Sales teams and quality data for their clients.

Similarly other meeting industry suppliers such as 3rd party meeting planners, DMCs, Audio/Visual and production companies as well as exhibit houses are on a Quest for Quality clients, Quality outcomes, and quality relationships with other industry suppliers.

Our industry associations are on a quest to provide quality education and content at live events and on-line, plus they want to provide quality networking and connections for their members. Specifically, the USTA is on a quest for quality legislation to improve the quality and increase the frequency of travel for those coming into the US

Technology companies are on a quest to provide quality tools, quality data and quality reporting that enhances the SMM process for their clients and the industry.