Renowned author of Story of Stuff, Annie Leonard, uses these viral videos as effective social change agents. The Story of Change urges viewers to put down their credit cards and start exercising their citizen muscles to build a more sustainable, just and fulfilling world. In this new release, Annie Leonard talks about how deep, lasting social change always starts with a group of people committed to a Big Idea for how things could be better. Not just a little better for a few people, but a whole lot better for everyone.

And yet, these days, when we're faced with huge threats-from growing wealth inequality to disruption of the global climate-we seem to get stuck in small-bore solutions that fail to get to the root of these problems: an economy that puts short-term corporate profits ahead of everything else.

But every day we're making remarkable advances in renewable energy and safer chemicals; more and more businesses are figuring out how to do well for themselves and their workers; and more and more citizens are standing up for themselves, and their neighbors, in their local communities and at the state and national level. 

Watch the movie at storyofchange.org.