logo

 

 

September 2011 

 

Celebrating 30 Years 

Of Brochure Distribution!!             

Brochures Are The #1 Visitor  Information   Source
In-Market* 

 

* 2010  Bently University Study

 

For details on this research and more reasons to distribute  

brochures, follow  

these links to a video and brochure. 

 

Power of Brochures Research - video   

 

Power of Brochures Research - Brochure and Research Paper   

 

Benefit of Brochure Distribution - video 

   

Meet The PP&D Crew

Frank

Frank Davison has been on board since 1993. He can drive  any route and also manages the warehouse.

Denise

Denise Bergman has also been driving since 1993. She covers Northern

Vermont and is in charge of local postering. She does office work too!

















James photo

James Plantier is on his third year with PP&D. He can often be found distributing in NY, Killington, Okemo, or near his home in Jay.

Paul

Paul Hamilton began in 2009.

He distributes  locally, and in New Hampshire,  Montpelier and Stowe.

















Mo

Mo Hebert also began in 2009. He delivers locally, the Northeast Kingdom, Killington and near his home in Addison County 

 



NEW

Distribution

Clients


It is always fun to have  new brochures and magazines in our vans and displays (not that we don't love our old friends). Joining our colorful lineup this year are:

Vermont Ski and Ride Magazine, Clyde River Recreation, Crowley Cheese Factory, Okemo Magazine, 
Fresh Tracks Farm, Big Tree Log Cabin Homes, Maple Addiction, Great River Outfitters, Sabfo Restarant, Sharp Park, Shelburne Vineyards,  and the Adirondak Scenic Railroad. 

 New PP&D Display LocationsBrochure Display
 
We are always excited about placing new brochure displays. I'm sure you will be too!

This year's additions include: Champlain College IDX Student Center, Champlain College Admissions,
El Zoro Restaurant, Camp Skyline, Brewfest, Green Mountain at Fox Run, Sunset Mountain Lodge, Maple Leaf Motel, Maple Ridge Park, Gino's Restaurant, and many, many more.   

 
 
  Top Notch
Why Host A

 PP&D Brochure Display



Watch this video 

 

It explains all the smart reasons  

to host an invaluable PP&D Brochure Display.



Greetings!

 

We are wrapping up our 30th summer of brochure distribution. It may have been our busiest ever. Brochures and magazines are just flying out of our displays. More Canadians than I can ever remember are crossing the border - and they really like brochures! 

 

We've also been busy placing new displays. Some of the most exciting are at the newly renovated Queeche Mobil Station - right off of Rt 89, Arbortrek - the new canopy zip lIne adventure tour at Smugglers Notch, and we are replacing our old outdoor display at the Spirit of Ethan Allen on Burlington's boathouse dock. 

 

I'm also very proud to have been name the Vermont Travel Person of the Year by the Vermont Travel Industry Conference (see article below).

 

We are now looking forward to the fall and winter. Some clients should be receiving their new 2011-12 proposals soon. Please let me know if you do not receive yours. 

 

Biz Mag Photo Bill

As always, I welcome any feedback, questions, comments or praise.

 

Sincerely, 

             

Bill Orleans, Owner 

PP&D Brochure Distribution 

802-862-4366 

 

         

 

PS - Be sure to watch this great video which shows how important it is to distribute a brochure!  

 



jay logo 2  

Our 2011 Perfect Partner Award Winner

   

Congratulations to Jay Peak Resort! A Perfect Partner is a distribution client who also hosts PP&D brochure displays.

We distribute the Jay Peak Summer and Winter Magazines, Golf Brochure and soon the new Pump House Water Park brochure. Opening this December, The Pump House will be a huge indoor water park, featuring The Aqua Loop, Surf Wave, Hot Tubs and a Lazy River. 
Jay Hotel Winter

Jay hosts PP&D brochure displays at Tram Haus Lodge, The
Rental Shop, The Information Center and at the Stateside Lodge. Jay Peak is also a Vermont Attraction Association member and participates in their member-to- member brochure distribution program, established by PP&D in 1994.

And did we mention, they have a pretty awesome mountain too! 


Flooded Dock

Surviving

 High

 Waters


Loading dock water
Our heart goes out to everyone who
lost
so much as a result of the devastating effects of Tropical Storm Irene.

I spent time working with folks from
the Waterbury Tourism Council cleaning up homes that were hit very hard.

The spring record-high waters of Lake
Fish in loading dock
Champlain had no long term effects at
PP&D. But our warehouse driveway and
ramps were under water and unusable
for a very long month and a
half.

We also had over two feet of water in our loading dock. There were little
lake fish swimming there 'til late July. Then we caught and moved them to
the barge canal - Born Free!
 


  Vermont Travel Person of the Year:VTIC logo

   PP&D Owner Bill Orleans 

 

At the April 2011 Vermont Travel Industry Conference, I was recognized as the Vermont Travel Person of the Year. I was extremely surprised and very honored by this award. It is given to a member of the Vermont community who contributes significantly to Vermont's travel & tourism industry. The winner enforces the Vermont brand, helps position Vermont as a friendly and fun place to visit, promotes the value of tourism to the state's economy, and exemplifies what is good within the travel industry. As my nominees stated, "PP&D has become an integral part of the marketing plan of travel related businesses throughout Vermont."

 

Thank you to Tom Shampnois and David Kaufman for nominating me, and to the entire tourism community who make it a pleasure to work in this industry.

 
 

                 Are you a 10 or a 2 ?
map

  Rate Your Own Brochure

    
Have you always wanted to know how your brochure stacks up? Then visit an exciting new feature on the Professional Brochure Distribution Association website. It reviews categories include heading, content, image, construction, and design. It even totals your score. This tool will help you consider and discuss your brochure design. 

 

If Your Brochure Scored Poorly,  

Here's An Instructional Video For You

The International Association of Professional Brochure Distributors have produced a great new video on how to design and print an effective brochure.  

Also check out our TOP TEN TIPS for brochure design.



Brochure Distribution Q&A 

What is the most important part of brochure design?

 

THE TOP ONE THIRD. Very often that is the only part a visitor will see in the display. Big bold title is also very important. There is no such thing a subtly in brochure design. Looking for more great tips?  See our top ten tips. 

 

What is a Vermont Attractions Rack and why isn't my brochure in it? -  

 

The Vermont Attractions Association is a membership organization made up of most of Vermont's finest attractions. They produce the Vermont Attractions State map. They also have a cross marketing program that places a brochure display at every member and everyone's brochures in each display. PP&D established that program in 1989 and is their designated distributor. Interested on more about VAA.  

 

 

How do I get my brochures at the rest stops?

 

For Vermont locations, e-mail Cindy Roberts or call her at 802-265-2210. The also have a very informative website 

For some New York locations, check the PP&D Website Other Distributors Page. 

 

 

How many brochure do I need?

 

That is the toughest question I get. There are so many factors; the popularity of your business, the attractiveness of your brochure, regions desired and  number of months of delivery. I have tried to provide ball park numbers on my website. Please let me know if you have any questions. 

 

 

Can I pick and choose the locations?

 

Sorry, we do not provide that service. With dozens of brochures in the vans it would be very hard. Besides, everyone wants your brochure!

 

 

If we have a PP&D Brochure Display can we get a free distribution?

 

Sorry, I'm sure that sounds good to you, most of our clients have displays and we would be out of business very quickly and you wouldn't like that.

 

Who should print my brochure?

 

There are many fine printers. But sure they have experience printing tourist brochures and rack cards. PP&D can recommend some great printers who can produce for a great price.