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 February 2011
Anniversary!!
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Brochures Are The #1 Visitor Information Source In-Market*
* 2010 Bently University Study
For details on this research and more reasons to
distribute brochures, follow these links to a video and brochure.
Power of Brochures Research - video
Power of Brochures Research - Brochure and Research Paper
Benefit of Brochure Distribution - video
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Coming Soon!
April 12 & 13, 2011 Hilton Hotel Burlington, Vermont
Northern New England's Largest Tourism Conference
As Chairperson of the VTIC I invite you to this amazing conference, which brings together tourism and hospitality newcomers and long-time professionals for education, discussion, and an exchange of ideas. For more information visit the VTIC website.
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PP&D service reps, Denise and Frank on the Spirit of Ethan Allen Lobster Cruise. |
 Why Host A Brochure Display
Watch this video It explains all the smart reasons to host an invaluable PP&D Brochure Display.
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NEW Brochure Clients
It is always fun to have new brochures in our trucks and displays (not that we don't love our old friends). Joining our colorful lineup last year were:
The Great Escape, Danforth Pewter, King Arhur Flour, Okemo Magazine, Bellow Falls Magazine, Okemo Map, Arbor Trek Tours at Smugglers Notch, Great River Outfitters, Sugarbush Magazine, Sanfo Restaurant in Stowe, Hathaway Farm, Maple Tree Place, and the South Walden Schoolhouse Gallery.
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Greetings!
Wow, thirty years, kind of frightening to think about. Yet, a proud accomplishment. In 1981 I had a bag of posters and an old, rusty Datsun. Not in my wildest dreams did I think I could build a company that would last until 2011 (and hopefully a lot longer).
I clearly couldn't have done it without my great staff and wonderful customers. Thank you very much!
2010 was another year of growth at PP&D. We distributed millions of brochures and placed dozens of new displays. We had expansion in Lake Placid, working with the Wilmington Chamber of Commerce, where we placed PP&D displays at many of their members' locations. We also expanded our distribution in Ludlow and became official distributors of the Okemo Guide and the Okemo Map.
PP&D put Vermont on the world stage in September when I, as President of the International Association of Professional Brochure Distributors, hosted our annual conference (see below) with visitors from ten states and seven countries
As many of you know, it is now contract season at PP&D. You should have received your new 2011-12 proposal durings the past month. Please let me know if you have any questions.

As always, I welcome any feedback, questions, comments or praise. You can contact me at bill@ppdbrochure.com, or to hear my voice, give me a call at 802-862-4366.
Sincerely,
Bill Orleans
Owner, PP&D
PS - Be sure to watch this great video which shows how important it is to distribute a brochure!
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Are you a 10 or a 2?
Rate Your Own Brochure
Have you always wanted to know how your brochure stacks up? Then visit an exciting new feature on the Professional Brochure Distribution Association website. It reviews ategories include heading, content, image, construction, and design. It even totals your score. This tool will help you consider and discuss your brochure design.
If Your Brochure Scored Poorly,
here's An Instructional Video For You
The International Association of Professional Brochure Distributors has produced a great new video on how to design and print an effective brochure.
Also check out our TOP TEN TIPS for brochure design.
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New Display Locations
We are always excited about placing new brochure displays. I'm sure you will be too!
This year's additions include: Jay Peak's Stateside Lodge, Rental Shop, and Service Desk; Colchester's Marriot Courtyard;
Gardeners Supply, Norwich University, The Bunk House, Mountain Riders, The Magic Wok, Chrystal Palace, Bird House Inn B&B, and the Salt Ash Inn. In New York we've added: Mel's Diner, Sunset Hotel,Little Everest Pizza,Arnolds Grocery Store and many, many more.
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And The Winner is...
Congratulations to the Echo Lake Aquarium and Science Center for being the regional winner in brochure design from the International Association of Professional Brochure Distributors. View all the winners.
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Since so many of you wisely distribute your brochures to Vermont's Welcome Centers, Rest Stops and Info Centers, I thought I'd pass along this article with the latest news.
What's New at VT Welcome and Info Centers - Special guest contributor Cindy Roberts
The Vermont Brochure Program caters to the distribution of your print material in our State Welcome and Information Centers. Our centers are a direct avenue to reaching over 3,200,000 travelers annually throughout the state at a very
affordable cost.
For our website click here.
For Individual Info Center site visitation numbers
click here.
For a map of our locations click here.
Please contact me with any questions
Cindy Roberts, VT Brochure Program Manager,
802-265-2210, Cindy.roberts@state.vt.us
We have also expanded the opportunity for display advertising panels at our visitor centers. If you would like to take advantage of this marketing opportunity, please e-mail Lisa Sanchez at lisa.sanchez@state.vt.us or call her at 802-793-9918.
Please visit our website for more information.
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