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     December 2008
Newsletter

Updates, Excitement, and Valuable
Info from the World
of Brochure Distribution
In This Issue
New Van
New Service
New Brochure Displays
New Service Reps

Big White Van
White Van
I've always avoided white vehicles, but when the old "Stowe" van died without the courtesy of advance notice, we had a choice of white or white. So now we have green, red, silver and white - the national colors of what country?


TOP
 TEN TIPS   of BROCHURE DESIGN

Need some advice on   brochure design? Do you want information that the best graphic artists and ad agencies don't know? The first thing to remember in there is no subtlety in brochure design. The bigger and bolder your title the better.  Your brochure will not be framed and hung on a wall. Put a mock up in a brochure display and see how it holds up. For nine more invaluable tips click here.

How Many Brochures
Do I Need?
That is the second most asked question I hear (first is how much $). How I wish there was a simple answer. Wouldn't it be nice if you could take your address number, multiply by years in business and divide by amount of employees?

Unfortunately, those aren't the factors that you need to consider.
More important are requested regions, thickness of your brochures, popularity of your business, attractiveness of your brochure and if the staff where our display is located is promoting
your business.

Rough estimates of quantities needed, initial delivery, resupply numbers, graphs, charts and multipliers await you at our website. Click Here. 
 

Not Just
Hotels & Motels

We also provide your brochures for many special requests. We fill orders for guests at weddings, customers of rental agencies and attendees of small conferences and big conventions. For a partial list click here. 
Greetings!

Can you believe it? An emailed newsletter from PP&D Brochure Distribution. Seems like just yesterday I was rubbing transfer-lettered titles to graph paper, inserting waxed typeset copy, and handwriting addresses for a newsletter. I was also working out of my garage, bedroom, and an orange Datsun B210. 1981 was a long time ago. But we are all still so young! More memories click here.

But I digress. A newsletter should be full of news, and we've got so much to tell. I'm very excited to share what's new at PP&D and in the world of brochure distribution. You can read about our new locations, new service reps, new vans, new customers and much, much, more!

For many of our current and highly valued customers, summer contract proposals should be heading your way in January. Please let me know if you need them sooner or have any new ideas for 2009.

As always, I welcome any feedback, questions, comments or praise. You can contact me at Bill@ppdbrochure.com or for a real voice 802-862-4366

Bill Photo              Think Snow,

               Bill Orleans
               Owner, PP&D
Adding New Brochure Displays to Serve You Better

I've been struggling for over twenty years with the brochure display at Bolton's Black Bear Inn. It was made with pockets 1/8 " too skinny and 1/2 too short. To say it was frustrating to squeeze brochures into that rack would be an understatement. But no more! We have replaced that rack with a new custom made PP&D display. It now holds over seventy brochures and six different magazines. They fit right and it is beautiful!

On Route 15 in Cambridge, Brown and Jenkins Coffee Rosters have
moved across from Boyden Valley Winery and you will find a new PP&D display. On the Green in Quechee we have a new display
play at Downer's Mill Deli. To complement our brochure display at the Courtyard by Marriott Burlington Harbor we've added some new features. This high traffic location now has a new prototype map display and a matching magazine rack. Speaking of magazines, check out our custom display at the South Burling-
ton Creative Habitat. It holds twenty different magazines! In Stowe we've got a cool new display in the Jackson Arena Ice Rink. On the Barre-Montpelier Road, Budget Car Rental and Peter Glen Ski Shop are now sporting PP&D displays. In NH, we've added a display to the Loch Lyme Lodge and in NY we are now at the Ausable Forks Store.

Please contact me if you know somewhere that could use a PP&D Brochure Display. We will do our best to install one quickly and add it to our routes.

Quechee Rack
Echo
Who Was That Brochure Distributor?
Here at PP&D, we've gotten rid of all our drivers (don't worry, in name only). Because they do so much more than drive - we now have a full crew of "Service Reps". With over 43 years of combined (not counting me) experience, our service reps fill, straighten and remove old brochures from displays. They also answer a wide variety of questions from visitors and handle special requests from front desk staff. While serving as our customer relation's liaisons, they are also our business development team, as they watch for new display locations to add to our ever expanding list.

Joining Frank Davison, Denise Bergman, Jerry Newton and Pat Blow(click here to connect a face to the names) is James Plantier.
James 2
Our newest service rep lives in Jeffersonville and will be keeping our Rt.15- Smugs route up to speed, as well as many other routes. James has a great eye for finding a brochures in a display, making sure the new ones are there and removing all violators. "I really enjoy the work. My friends think I have an easy job, but they don't see how tired I am at the end of the day."
Professional Brochure Distributors Annual Conference In Paris and Belgium

In October I attended The International Association of Professional Brochure Distributors Annual Conference in Paris and Antwerp, Belgium (tough locations, but I'm vice-president and had to go). Professionally it is such a pleasure speaking with people in my industry from all around the world. So much to see, so much to learn. This year we toured the offices and warehouses of Aeolus Productions and France Brochure System. It was great to see how warehouses and vans are organized and how proud everyone is of their work. In meetings we discussed how pocket brochures, smart cell phones and electronic kiosks fit into our industry. Another hot topic is how brochures can be green. The Association just kicked off a gorgeous new website, which links to over thirty members (from ten countries) and to impressive research on the successful results of brochure distribution. Click here for the Association Website.  

VTIC logoVT Travel Industry Conference

Wondering what happened to Vermont's Fall Tourist Conference? Are you looking for your annual chance to see the PP&D booth, meet with me and discuss your spring contract? After a long history of being a fall event, The Vermont Travel Industry Conference is moving to the spring! As Vice Chair of the VTIC board and a silver sponsor I invite you to participate as an exhibitor or sponsor in the 26th Annual Conference, April 8 & 9, 2009 at the Equinox Resort in Manchester, Vermont.

After soliciting feedback from participants and reviewing attendance data, we decided to move the event to a different time of year and expect to attract a new audience. This conference brings together tourism and hospitality newcomers and professionals to provide education, discussion, and the exchange of ideas. For more information click here.