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January 27, 2010
For Immediate Release
Stiebs Press Contact: KC Pomering
Stiebs Pomegranate Products Changes Name to Better Reflect Expanded Mission
 Move is an Acknowledgment of Growing Product List, Functional Foods, Nutraceuticals, Blending & Formulations Divisions 
MADERA, CA - Stiebs, a leading natural and functional ingredient producer, has announced the change of its name from "Stiebs Pomegranate Products" to "Stiebs."  Over the last five years, Stiebs has grown from a processor of industrial pomegranate ingredients to a company devoted to sourcing, processing and delivering the world's finest plant-based products.  The change in name reflects the growing list of premium ingredients and services offered by Stiebs, and takes effect immediately. Jerry Pantaleo and Brad Miller of Stiebs
"Our history is in pomegranates, and we will continue to develop and produce the finest pomegranate products available," said Brad Miller, principal of Stiebs. "The truth is, we have been developing other premium ingredients for years, and our name change is purely a reflection of that fact," Miller stated.  Since 2005, Stiebs has increased its Fruit Juice & Concentrate offerings and added divisions for Blending & Formulations, Pomegranate Arils, and Nutraceuticals.
Miller with Stiebs partner Jerry Pantaleo
Along with the name change, Stiebs has introduced their new company motto, "Nature Elevated."  "We work constantly to procure the world's finest ingredients for health and wellness products, and process them using the latest technology in the cleanest, purest, most flavorful and functional way possible," said Miller, "We apply both creativity and science to our products, so the consumer ends up with the healthiest, best-tasting product possible."  Stiebs' corporate headquarters and processing facilities are located in Madera, CA.
Stiebs is devoted to sourcing, processing and delivering the world's finest plant-based products.  Enjoying longstanding relationships with top growers and a cutting edge research and development program, Stiebs has the experience, knowledge, and commitment to deliver the finest natural ingredients on the market. For more information visit: