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Hello Alaska,
If this were a democracy I would now offer you potential topics for the newsletter, with you able to choose the one that you'd like. They would be:
- Insider tips for business Facebook
- Confessions of an Alaskan Metrosexual
- The dreaded "send all" and "reply all"
- The first annual Lemonade Day in Anchorage
As much as I want to tell you about the changing face of the "Alaskan man", the do's and don'ts of emailing that are continually being violated in our work places, or the phenomenal event that is "Lemonade Day", this newsletter is reserved for some insider Facebook tips directly from the horse's mouth. Ever-evolving and ever-growing, Facebook is no longer simply the realm of networking teenagers. For many customers, Facebook is now their defacto site for interacting with friends, family, and their favorite brands.
We spent time sifting through hundreds of pages of information to report it here in a concise format that will hopefully help you navigate the social medial realm with greater expertise!
Let's start with the most frequent Facebook mistakes -
1) Businesses creating a profile instead of a page.
Pages weren't out when Facebook first started and all functionality that Facebook has added for businesses since then, including more advanced analytics, has been focused on pages.
2) Not allowing engagement.
§ Facebook is a viral networking vehicle and shutting off comments, turning off your wall, or not posting content, completely defeats the purpose of the tool.
3) Believing that wall posts on your fan page automatically reach a broad audience.
- Facebook has an algorithm called EdgeRank that calculates the quality of a post and that score in turn determines how many people will see it. Scores are determined by a variety of factors which include:
- Number of "likes" to the post
- Number of comments
- Number of shares
- Time period in which these elements occur
Miscellaneous data -
- The optimum frequency to post is every other day and planning out your posts a week ahead of time is not a bad idea.
- You should experiment with a variety of different posts including videos, blog articles and questions for your audience.
- Try to post about current topics (like Sunday night's Oscars on Monday morning) because of the heightened engagement value, but skew the content so it applies to your business.
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New significant modification to Facebook -
- The ability to switch from your personal profile to pages you administer simply by clicking on the "Account" tab in the upper right corner and then on the "Use Facebook as Page" tab. You can also quickly go back by hitting the tabs in reverse.
- The addition of Facebook Places allows businesses with physical locations, especially retailers, to offer "deals" and direct traffic back to their location.
- Soon you'll start seeing the Comments Box of some of your favorite blogs and websites across the web on your Facebook page. You'll be able to easily make public comments on other sites using your Facebook account, while seeing more relevant comments, less spam and an option to share your comments with your friends back on Facebook.
One of the items I found, but disagree with is the notion that posting in the mornings and on weekends increases the engagement on your page. Facebook has moved out of recreational use, into the workplace, both as a communication tool between employees and as a means to stay informed. Recent statistics have shown that employees spend hours on Facebook every day at work and although the engagement isn't constant, they consistently respond to posts that are directed to them, or interest them.
Two weeks from now, look for the ever-popular, annual, Buy Alaska Member Survey! This will be your opportunity to once again let us know what works, what doesn't (as if)and what we can do to better serve you! Stay tuned!!
Renewable Energy Alaska Project (REAP) Forum -
Geothermal Power in Akutan
March 9, 6-8pm · Anchorage Museum, 625 C Street · FREE
The City of Akutan last summer drilled and found 359-degree water at shallow depths in an effort to develop what could be the first commercial-scale geothermal energy plant in Alaska. The plant could provide power and heat to the town of Akutan and to the Trident Seafoods fish processing facility. Come join us for REAP's FREE Forum and hear the latest on this project and the role it could play in the use of geothermal power in Alaska.
Register at: https://www1.gotomeeting.com/
Live Podcast available: https://www1.gotomeeting.com
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Always wondered how your small business could afford to outsource some of its key functions? Well, wonder no more, because here is your personal invite to the:
Meet and Greet with the Strategic Partners of The Human Resource Umbrella!
They include:
- AURICO a global provider of screening solutions
- GEM YOUNG innovative approaches to retirement planning
- NATIONAL HEALTHCARE ACCESS, INC with over 20 years experience in the health insurance industry, we ensure our clients receive the highest level of benefits at the best possible price.
- OGLETREE DEAKINS one of the largest and leading labor & employment law firms in the country.
- PARTNERS INSURANCE specializes in workers compensation protection. A full service Commercial Lines insurance agency partnering with employers to meet their specific coverage and service needs.
- PAYLOCITY has revolutionized the industry and has quickly become the leading independent provider of online payroll services and HR solutions.
Thursday, March 24th - 12:00 PM ...Box lunch for those on the go
Friday, March 25th - 8:00 AM ...The typical "hotel continental breakfast"...conversations & topic not so typical
CROWNE PLAZA 109 W International Road, ANCHORAGE ...Parking is great!
To RSVP and for more information send email to hr@hrumbrella.com
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If you weren't able to attend the very interesting presentation by Al Anderson during the Alaska State Chamber of Commerce Fly-in luncheon in Juneau on February 23, you can view it here:
 | | Al Anderson North Dakota Petroleum Council addresses Alaska State Chamber |
Speakers Chenault and Lt. Governor Treadwell also addressed the group and their comments are here: http://www.vimeo.com/20355391, http://www.vimeo.com/20317443
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The Alaska Bar Association has scheduled a number of very interesting seminars this month. They begin with:
Current Topics in Environmental Law -
Featuring panel discussions on:
- Current issues regarding water quality standards and discharge permits
- Current issues regarding storm water.
- EPA's greenhouse gas emissions tailoring rule
- The clean air act
- Legal liability for cleanup of contaminated property
Tuesday, March 15, 8:30 - 12:30
Fee is $99.
You can register online to attend the event here www.alaskabar.org or register for the live pod-cast at: www.legalspan.com/alaskabar. Call 907-272-2932 for details
Upcoming seminars include:
Elder Law: VA Benefits and Special Needs Trusts
Contempt of court: A Lynching that Changed the American Justice System
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The City of Seward, along with the local Merchant Association is hosting a 3-day community Festival March on 11,12, 13, 2011!
Events include music, a chili cook off, The Alaskan Back Country Chef Challenge 2011, Pub crawls, Free Admission at the Alaska Sea Life Center, adaptive outdoor sporting gear for challenged adventurers will be displayed, Avalanche & Snow machine Safety Awareness programs, free fish printing activities for children from the Alaska Sea Life Center, home brew beer makers challenge, and much more!
See the schedule of events here http://www.sewardevents.com, or email sewardevents@gmail.com for more information
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Grant Aviation is introducing their own version of March Madness
They are offering discount fares for the month of March between Homer and Kodiak for just $289 RT or Anchorage and Kodiak for just $389!
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The Greater Fairbanks Chamber of Commerce is hosting:
Coffee, Croissants & Comments
For the outer continental oil & gas lease public scoping period
Wednesday, March 9, from 7 am to 11 am
For more information visit www.FairbanksChamber.org, or contact Lisa Herbert at 374-6706, lisa@fairbankschamber.org
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The SBDC's Community Capital Series continues on March 10, with the theme -Healthcare Industry
This series offers business owners and managers in similar industries the opportunity to interact and learn both from each other and industry professionals. This second event in a 5 part series will feature expert advisors from the accounting, banking, insurance, and legal fields to discover and highlight industry specific concerns in Alaska. And for the second year, premium time will be allotted for the highly popular networking session. The event Sponsor is Northrim Bank and the event fee is $35.
Please contact Tammy Anderson at 907-274-7232, or antra@uaa.alaska.edu to register, or visit http://aksbdc.ecenterdirect.com for more information.
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Another busy weekend for the North Pacific Auctioneers!
IAAI Vehicle auction in Wasilla
Friday March 4 at 1 PM
221 E. Centaur Ave.
60+ vehicles
View at www.iaai.com
Defaulted Storage
Saturday March 5 at 11 AM
North Land Maxi-Vaults
1330 E. Second St, Anchorage
Estate & Consignment Auction from the John & Jennet Goetz Estate
Sunday March 6 at 1 PM At The Auction House 5801 Arctic Blvd., Anchorage Items include:
5 Vintage 1940's ERA Mechanical Slot Machines, Gold Coins, Silver Coins, Walrus Head W/Scrimed Tusks, Vintage Rondy Pins,Furs, Art, Jewelry and Collectables
View and bid now at: www.proxibid.com/northpacific
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