Greetings!
So you think that you know all there is about how to market your organization and you don't need an agency to help you. Well, let me give you some things to think about. If you are using pre-packaged programs or tools on the Internet for your marketing needs, keep in mind that these tools will not give you strategic advice or what you need to obtain SEO so that you can keep your website in the top tier for those researching your industry. Who will tell you how to gather names for future contacts and how to reach those potential clients? Who will evaluate your logo and tagline and suggest improvements? Who will prepare a marketing plan and prioritize the most important ways to reach your targeted clients? Who will handle the many problems that always surface in creating a marketing plan? Who will be able to renegotiate the printing errors that often occur when you order printing on-line? Unless you are a marketing and advertising expert and know how to deal with the myriad of issues that have to be addressed in developing and producing marketing materials, it may be very folly to try and do this on your own. Believe me, we have seen many organizations go down this path and then contact us to fix things when they go awry. Even during a difficult downturn in the economy, you need a professional to help you strengthen and grow your brand. Don't underestimate the value this will create for your organization and the value an experienced marketing and advertising agency can bring to your organization's bottom line. Consider outsourcing your marketing needs. Call us to help.
Warmest regards,
Jill
P.S. JTGD&A is a certified woman-owned small business and is on
the GSA schedule.
jill@jtdesign.com
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Logo and tagline. Does it matter?
I meet with many companies every month and I see many problems with their names and/or taglines. In DC, many companies' names are acronyms. This is problematic. Typically, people don't remember acronyms. And when taglines don't help describe the companies products or services, there is even more confusion. Taglines that a company has written to describe itself are so generic as to be useless. If you are able to re-name your organization to make it more memorable, you should consider this option. If not, then you need a tagline to help identify what your organization does and how it will differentiate your company from its competitors. This is not as simple as it sounds. We work with companies to develop memorable taglines that help create a strong recognizable brand. We then saturate marketing materials such as websites, advertisements, direct mail, and more. If your company name or tagline does not describe what it does, you are missing an important opportunity to make a lasting and memorable impression in the customers' mind. This is an important branding element that many companies overlook. Call us to help strengthen your brand.
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Direct mail-does it work?
This is an interesting question that I often get asked.
The short answer is Yes, direct mail works. The longer answer is that it only works if it is done correctly. What I mean is that you have to have a strategic plan, and that includes creating the mailers appropriately for the particular audience you are trying to reach. For example, if you are trying to reach an older audience, or a have a retail establishment, than print mailers are the preferred direct mail option. Older people prefer paper mailers, as do retail customers, especially if a coupon or discount is part of the come-on.
If you have a service oriented business, perhaps an on-line direct mail approach will be more beneficial. But that depends on whether you have an up-to-date email list and how large that list is.
Another thing to consider is the size of the mailing and how many mailings you send. In addition, a direct mail campaign needs to have a "what's in it for me" factor. Is there a deadline for recipients to respond? What will they receive if they respond in a timely manner? These are all considerations that have to be determined before a direct mail campaign is launched.
One other item to consider is the mailer itself. Should it
be a self mailer, a postcard, a letter in an envelope? Should the envelope have a teaser printed on it? Should it have a live stamp?
Direct mail works only if it is appropriately planned and professionally prepared. Call us at 301-229-1135 to help you with your next direct mail campaign.
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 Case in Point-NIA
The National Institutes of Health hired us to design a comprehensive booklet on Menopause called Menopause-Time for a Change. The 36 page booklet is chock full of information in a beautifully illustrated, easy to read format. Subjects include signs of the menopausal transition, what you can do for symptoms, postmenopausal health concerns, staying healthy and more. The booklet is free by visiting:
http://www.nia.nih.gov/HealthInformation/Publications/
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Branding and Advertising
 Jill has accepted a part-time teaching positon at Johns Hopkins University this Fall. She will be teaching a graduate course once a week in Branding and Advertising, which is a new course in the school of communications located in the School of Liberal Arts in Dupont Circle.
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Complimentary
Coffee with Jill-she's buying!
Call 301 229-1135 X 301 or email jill@jtdesign.com TODAY!
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301-229-1135 x 301
Click below for our website:
Jill Tanenbaum Graphic Design & Advertising
Our services include branding, graphic design, marketing, public relations, multi media and website design, advertising, direct mail, signage and trade show booth design, publication and collateral design.
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