A lot of people ask me about having multiple domain names, and can that help them in their search engine rankings? A corollary to this is having keyword-rich domain names and pointing them to their current Web site. There is a belief that having keywords in your domain name is the "magic bullet" that will make you pop to the top.

Unfortunately, this practice can actually backfire on you and cause bigger issues that you didn't intend to create.

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Do You Suffer from Anemic Content?

One of the questions I get asked is how to optimize a page of content. "What SEO should I do to get this page listed on Google?" Business are so focused on getting a certain page or certain key phrase listed on Google, that they don't see the bigger picture.

You can do your keyword research and find phrases that have high volume of searches and low competition. This will give you a high "KEI" score (keyword effectiveness index" in WordTracker's parlance). The idea is that if lots of people are searching for a specific phrase, but few businesses have "optimized" for that phrase, then by definition, you get a high KEI.

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Get Face Time in Real Time for Business Success

Successful marketing to local businesses requires involvement in your local community at a grass-roots level. It's a fact that people prefer to do business with people they know and trust. Getting out and networking with other local business professionals regularly will produce results over time. Face-to- face networking works, and it works well.

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