|
Google Analytics: Learn How To Use It
I wrote a post awhile back about Web site analytics which introduced the topic of using analytics on your site to measure what's going on. I'm a particular fan of Google Analytics as a tool, because it's free (it's hard to beat free!), easy to use, has boatloads of data that you can collect, and it's customizable to your particular situation.
Read the entire article>> |
|
Social Networking for Business: Are You Doing What's Right for Yours?
The BIG 3: Facebook, Twitter and LinkedIn. Everybody who's anybody has a profile in each. And it seems everybody is preaching the same thing:
You HAVE to have a Facebook Fan Page
You HAVE to be on Twitter
You HAVE to join LinkedIn and participate in groups
But, do you really HAVE to do any of this? Will your business fall in the water if you don't? The answer depends on your target audience.
Read the entire article>>
|
How To SEO Your About.me Profile Page - Personal Branding At Its Best
 As someone who is in competition with another much more famous
Tom Petty, I've worked hard to brand myself on the search engines as "Thomas Petty". Unfortunately for me, there's another famous person, Dr. Thomas L. Petty, a pioneering pulmonologist who recently passed away. He too has been in the news because of the work he's done in his medical specialty.
When I saw that About.me was inviting people to claim their own name, I jumped on and grabbed my own name before the "other" Tom Petty got it. Now that I have my own Tom Petty profile, I wanted to see if I could get it to show up on the search engines for some of my personal branding terms.
Read the entire article>> |
