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How To Measure Keyword Density - Does Keyword Density Matter?
Keyword density (KWD) is a way to measure how many times you use your key phrase in your content. Basically, if you're trying to optimize for a specific phrase, say, "leather dog leashes", then you need to use your key phrase in many places of your Web page.
If you don't use your key phrase effectively in the content, then you aren't going to be rewarded with a high position on the search engine results page (SERP).
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How to Build Quality Links with LinkedIn
There's an extremely underrated little feature of LinkedIn that will help you build up all-important quality links. But before I get into that, let's make sure we're all clear about what I'm referring to when I mention "quality links."
These are links to you from reliable, trusted Web sites. They boost your search engine visibility and potentially drive traffic your way, so they're quite valuable. But most people miss an opportunity to add a handful of quality links from the business networking site, LinkedIn.
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Email Marketing Compliments Your Social Marketing Efforts
How are you doing with your marketing strategies? What different strategies are you using in conjunction with each other? I always recommend that my clients select 2-3 different strategies to utilize in concert with each other over a period of 6-12 months and then measure which one is giving you the most return for your time and investment.
One strategy that I strongly believe in is email marketing - if it's done well. And, it's an effective tool that compliments your social marketing strategies as well.
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