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How Businesses Need to Use Social Media to Market Themselves
I worked with the Livermore Chamber of Commerce to put together a Marketing Summit for businesses. I explained to the 60 business owners there that "People buy into you before they buy from you." That's more true even today than it was a year and a half ago. Why is that?
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6 Ways to Effectively Spread Your Personal Brand
It isn't as hard as it was a few years ago to get known, to become visible, to brand yourself. We all use Google and want to have a recognized presence there.
One of the challenges is that most of us just look at any search results on the first page. So, we have to have a clear strategy in mind how to get our personal brand there, because you are your own brand.
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What's In a Title? Why Do You Need a Great Title?
 Think about what you do when you read a newspaper or magazine, or any type of other written material. What's the first thing you look at? The headlines of course.
The headlines are what gives you a clue as to the content and make a decision about whether to read further.
If your headline sucks, no one will read your material. And it goes deeper than that.
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