| This is the latest edition of the Inside Edge--your monthly report on Internet trends and advancements that can turn your business into a more profitable business!
September 2009 Newsletter
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Featured Articles
1) Search Engine Optimization
2) Landing Page Design
3) Conversion Marketing |
Search Engine Optimization
Content is King
Gone are the days when so-called "SEO Specialists" churned out pages upon pages of mindless copy stuffed with keywords. Search engines guard their credibility by trying to make sure that a site they rank high in their listing actually provides value to the person searching for that particular keyword or search phrase. So for your website to appear in top search engine rankings, you need quality copy and valuable content.
Content includes copy/text, images, graphics, conversion tools and technologies, online promotional banners and anything else that a visitor will see and experience on your site. Of these, perhaps the easiest to manage is copy/text. It can be created, uploaded, edited and refreshed literally in minutes. Copy is dynamic and the written word still yields indomitable power over the human mind. The key thing is to make sure that you don't leave your visitors thinking or wondering what to do next. Content must be clear and compelling enough to direct them easily towards the desired action. Be the authority on your topic and provide a good experience for your visitor, they will return!
"Make Sure Your Company is Visible on Google with Search Engine Optimization"
Landing Page Design
Effective Trumps Pretty
Given statistical evidence that a Web page has between 2 to 8 seconds to hold visitors' attention or make them click away, a landing page design has to be, first and foremost, effective. So what's the "effect" it should have. Conversion! Without a doubt. A "pretty" landing page may bring more traffic but an "effective" one will drive conversion and make you money. That's what every business needs - to go beyond good first impressions into positive action.
Your business performance online can be improved hugely if your visitors feel positively encouraged to "find" easily what they are looking for, at the best price, in the most efficient manner possible.
"Improve Your Online Performance While Reducing Spend"
Coversion Marketing
Don't make them think, make them act!
No matter what you do with your website, you must ensure that all your Internet marketing activities are aligned towards that singular objective of cranking up online customer conversion. Conversion Marketing puts an emphasis on making sure that every visitor to an organization's website has a positive online experience - one that encourages action. You need to know what you gain from every penny you spend online and find new ways to increase return on investment.
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