| Welcome to the latest edition of the Inside Edge--your monthly report on Internet trends and advancements that can turn your business into a more profitable Business!
November 2007 Newsletter
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Holiday Shoppers are Looking for
Your Business Online - Are You Prepared?
Shopping is Moving Out of Stores
With the click of a mouse, shoppers can find the perfect gift for everyone on their list, purchase it, and have it shipped without ever having to deal with the stress and inconvenience often associated with traditional holiday shopping.
Online sales are increasing each year across the globe as consumers become more comfortable with the process and reliability of eCommerce websites.
Is Your Business Ready? The shift to online shopping can equate to a sizeable increase in revenue for small business owners who are prepared to sell online like their big business competitors.
A well-designed eCommerce website can help your business tap into this ever-growing business trend, no matter if your business has a staff of one, ten or fifty. As long as the eCommerce function is user-friendly, your customers won't care how big your business is. Holiday shoppers especially are looking to simplify their shopping experience and shorten the time they spend doing it. Make it easy for your customers to do business with you.
 Source: Internation Data Corporation (IDC), October 2006; Standard & Poors, March 2007 www.eMarkerter.com"98% of people on the internet expect small business to be online"
It's Not Too Late!
If your business has yet to set up an eCommerce website, it's not too late! You still have time to get your business ready for the holiday shopping rush with an effective, affordable, and scalable eCommerce Internet Solution. There are many quick-deploy options available to businesses that involve eCommerce functionality. Setting up eCommerce for your business is simple if you rely on a knowledgeable professional who is prepared with the right tools and skills to get your business headed in the right direction. Why wait? Your customers are starting to shop for holiday gifts now, so the sooner your eCommerce website is online, the better.
However, just having your eCommerce site on the Web may not be enough to ensure you reach your target market of holiday shoppers. For traditional storefront businesses, location is everything. You have to be seen by your customers if you expect to sell to them. The same rule holds true for eBusiness. Your customers need to be able to find your website easily, and the quickest way to lead them to your site is by utilizing proven Internet marketing techniques, such as Pay Per Click advertising and Search Engine Optimization. These techniques can help your website shoot to the top of the search engine rankings and direct online holiday shoppers to your business. Setting up a custom Internet marketing plan to promote traffic to your eCommerce-equipped website is as simple as working with a WSI Consultant who will assess your needs and work with you to accomplish your business' goals.
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